From last-minute trends to wearable technologies and how to target the next billion smart phone users, it was all happening at MWC. There was plenty to take in but from a travel brand’s perspective, here’s our take on what you missed. 1. Mobile is not just for the last minute
With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expert input, and bring it back again when the time is right to win big with your customers and prospects.
Interactive video widens the narrative possibilities of the digital audiovisual format. Its development is progressive and currently there is a wide range of professional technological solutions for creating them.