As embraced by industry professionals and media consumers alike, transmedia storytelling promises to bring greater institutional coordination, added narrative integrality, and deeper engagement to the various pieces of contemporary media franchises. Comic books, video games, and other markets once considered ancillary now play increasingly significant and recentered roles in the production and consumption of everyday film and television properties such asHeroes, Transformers, and the reenvisioned Star Trek in ways that only very few innovators (such as George Lucas and his carefully elaborated and expanded Star Wars empire) had previously conceived in the twentieth century. Yet, while contemporary convergence culture has set the stage for a greater embrace of transmedia entertainment, the processes by which stories have been spread across institutions, production cultures, and audiences from different media have a much longer history. Although we might recognize transmedia storytelling as something newly emergent, we also cannot deny its relationship to long-established models of media franchising whereby the creative and economic resources owned by monolithic corporate entities were nevertheless widely used and shared across production communities and industry sectors.
Coca-Cola's Share a Coke campaign takes a personal approach to get their audience talking. Are you struggling to do the same? Here are five reasons to incorporate a transmedia storytelling strategy to get your conversation started.
'Pocket Gems is known for being a leader in the mobile games space (well-known games include Tap Paradise Cove, Animal Voyage: Island Adventure and Campus Holiday), but today the company is officially launching an interactive mobile story platform called Episode, on the Apple App Store,Google Play, and the Amazon Appstore. Users can interact with animated stories that were built specifically for mobile devices, making decisions that shape the plot.
According to a press release, Episode soft-launched in December and has already played more than 10 million chapters, at about 300 chapters per minute. The app is free to download and will have free content daily for users, as well as offer fans additional chapters to download....'
Make way for (yet) another messaging app. Fling, for that is its name, has a twist — as all messaging apps must now have — in the form of a random message-flinging interface which sends your photo or text (or captioned photo) to up to 50 other users anywhere around the world.
In a few years, people will look back at keyboards and mice the way we look now at rotary phones and fax machines. (“Can you believe people actually had to click a button to make something happen onscreen?”) Soon enough, you’ll be able to control devices using different body parts, if that would make for a better experience. Some of this technology is already commercially available; the rest may be coming to a body near you over the next couple of years.