Transmedia Storytelling for Business
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Designing for Attention Transmedia

A Masterclass with Transmedia SG, Singapore Media Academy, May 29, 2013 Case Studies on Ruby Skye PI, The Karada & Zed.TO's Byologyc
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Transmedia Storytelling for Business
Transmedia Storytelling, Digital Media, Content Marketing
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New episode #StorySD - What’s the role of exposition in a story?

New episode #StorySD - What’s the role of exposition in a story? | Transmedia Storytelling for Business | Scoop.it
In this episode: • Light Years explanation from TV series Cosmos: A Spacetime Odyssey • Recommended resource: Book On Writing: A Memoir of the Craft by Stephen King At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos
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Guy Kawasaki: Tell a Story and Plant Many Seeds

Guy Kawasaki: Tell a Story and Plant Many Seeds | Transmedia Storytelling for Business | Scoop.it
Bestselling author Guy Kawasaki encourages entrepreneurs to tell a great story. In this clip, he uses Silicon Valley examples to explain the importance of the skill. He also urges entrepreneurs and startups to "plant many seeds" when it comes to getting the word out about new products. According to Kawasaki, this advice may eschew traditional marketing philosophy, but with the media world now inverted, entrepreneurs never know which outlets will make the difference in building critical mass for a product.  
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J.D. Schramm: The Power of Crash Landing in the Middle of a Story

J.D. Schramm: The Power of Crash Landing in the Middle of a Story | Transmedia Storytelling for Business | Scoop.it
What makes a story stick with you? From campfires to boardrooms, master storyteller JD Schramm studies the habits of powerful storytellers and teaches students at Stanford business school how to captivate audiences. In this episode of Stanford Innovation Lab, Tina and JD discuss how entrepreneurs and executives use stories to motivate teams and drive business.
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The smartphone is eventually going to die, and then things are going to get really crazy

The smartphone is eventually going to die, and then things are going to get really crazy | Transmedia Storytelling for Business | Scoop.it
Sorry, Google and Apple: The smartphone, one day, will die. Here's what comes after.
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Netflix's Interactive Narratives Put Viewers In The Director's Chair

Netflix's Interactive Narratives Put Viewers In The Director's Chair | Transmedia Storytelling for Business | Scoop.it
The streaming service is considering letting viewers control key plot points with branching narratives.
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Meet the Couple Who Got Married in Virtual Reality

Meet the Couple Who Got Married in Virtual Reality | Transmedia Storytelling for Business | Scoop.it
Meet the couple who got married in virtual reality.
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10 Keys to Building Successful Shared Universe Movie Franchises

10 Keys to Building Successful Shared Universe Movie Franchises | Transmedia Storytelling for Business | Scoop.it
Memorandum to the Executives of: Disney, Warner Bros., Fox, Universal, Sony, Paramount, and all the mini-majors From: Jeff Gomez, CEO, Starlight Runner, producers of the transmedia Mythology…
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12 Key Takeaways (and the Most Worrisome Slide) From Mary Meeker's 2017 Internet Trends Report

12 Key Takeaways (and the Most Worrisome Slide) From Mary Meeker's 2017 Internet Trends Report | Transmedia Storytelling for Business | Scoop.it
Recode rightfully calls KPCB partner Mary Meeker's annual Internet Trends Report "the most anticipated slide deck of the year."
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13 - #AskSoraia (Episode 7 + Episode 8) - storysd

13 - #AskSoraia (Episode 7 + Episode 8) - storysd | Transmedia Storytelling for Business | Scoop.it
Can transmedia storytelling create a richer customer experience? Can transmedia storytelling reach different target audiences? What is the best platform to use in a transmedia storytelling communication strategy? In transmedia storytelling, is it important to have consistency amongst all platforms?
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Mobile storytelling

Mobile storytelling | Transmedia Storytelling for Business | Scoop.it

"Using your mobile phone for storytelling is cheap and actually quite easy. You can shoot and publish your stories within minutes. And you will probably get some likes and some shares. And that is all what you as a journalist or PR person are looking for. Or is ..."


Via Leona Ungerer, Emmanuel Bethoux
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Social Sharing In The Mobile World - Edison Research

Social Sharing In The Mobile World - Edison Research | Transmedia Storytelling for Business | Scoop.it
Recently, we released a research report at CRS2017 that went deep on smartphone users. As a part of that project, we collected a lot of data on the types of apps smartphone users had installed, and what apps and mobile websites they used the most. We had so much great data on social media that …
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12 - #AskSoraia (Episode 5 + Episode 6) - #StorySD

12 - #AskSoraia (Episode 5 + Episode 6) - #StorySD | Transmedia Storytelling for Business | Scoop.it
  In this episode: Why should the complications be progressive in a story? What role should your business/brand play in a story? Why is it important to have an ideal customer when developing a communication strategy? What are the basic characteristics that I should use to describe a customer persona? Go to StorySD.com to: •   …
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How to Dramatically Improve Employee, Supplier and Consumer Experience with AI

How to Dramatically Improve Employee, Supplier and Consumer Experience with AI | Transmedia Storytelling for Business | Scoop.it
Reading Time: 3 minutes
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Intel Will Sponsor the Olympics to Showcase Virtual Reality Tech

Intel Will Sponsor the Olympics to Showcase Virtual Reality Tech | Transmedia Storytelling for Business | Scoop.it
Intel Corp. will sponsor the Olympics through 2024 in the company’s latest bid to show off its technology through high-profile sports events.
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Jack Dorsey: The Power of User Narratives 

Jack Dorsey: The Power of User Narratives  | Transmedia Storytelling for Business | Scoop.it
Jack Dorsey, co-founder of Square and Twitter, explains the value in writing a story from the user's perspective. He discusses Square's vital use of narratives to understand what customers truly experience when using the product. According to Dorsey, all of a company's other strategies and tactics should grow naturally out of these powerful user narratives.
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Apple just created, and killed, a generation of AR businesses

Apple just created, and killed, a generation of AR businesses | Transmedia Storytelling for Business | Scoop.it
Two weeks ago, Apple introduced ARKit, its solution for placing 3D objects realistically into a 'real' place. Basically, augmented reality. And, it just so..
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Inside the rehab saving young men from their internet addiction

Inside the rehab saving young men from their internet addiction | Transmedia Storytelling for Business | Scoop.it
At a cabin in the Washington state woods, the reSTART center helps residents withdraw from technology that has consumed their lives
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Why is time important in a story? - StorySD

Why is time important in a story? - StorySD | Transmedia Storytelling for Business | Scoop.it
In this episode: • Pilot TV series This is Us • Recommended resource: TV Series This is Us
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Google Versus Apple: A Clash To Excel In Augmented And Virtual Reality

Google Versus Apple: A Clash To Excel In Augmented And Virtual Reality | Transmedia Storytelling for Business | Scoop.it
Abhinav Girdhar, CEO of Appy Pie, looks at how the tech giants are developing technology to compete for market dominance in AR and VR products.
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New! Series 2 Introduction Build Your Business Stories - #StorySD

New! Series 2 Introduction Build Your Business Stories - #StorySD | Transmedia Storytelling for Business | Scoop.it
Series 2 Introduction – Build your Business Stories In this episode: • The epic of Gilgamesh • Recommended resource: Book Big Magic: Creative Living Beyond Fear Bby Elizabeth Gilbert
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Why Storytelling is the Heart of Content Marketing

Why Storytelling is the Heart of Content Marketing | Transmedia Storytelling for Business | Scoop.it
Storytelling is not dead; it's still a vital part of content marketing.
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Don't fear intelligent machines. Work with them - Garry Kasparov - #TED 

Don't fear intelligent machines. Work with them - Garry Kasparov - #TED  | Transmedia Storytelling for Business | Scoop.it
We must face our fears if we want to get the most out of technology -- and we must conquer those fears if we want to get the best out of humanity, says Garry Kasparov. One of the greatest chess players in history, Kasparov lost a memorable match to IBM supercomputer Deep Blue in 1997. Now he shares his vision for a future where intelligent machines help us turn our grandest dreams into reality.
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Snapchat Shows: Inside the Plan to Reimagine TV for the Mobile Era

Snapchat Shows: Inside the Plan to Reimagine TV for the Mobile Era | Transmedia Storytelling for Business | Scoop.it
When Elisabeth Murdoch said goodbye to the family business in the wake of the News Corp. phone-hacking scandal in 2014, there was considerable anticipation regarding her next career move.
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#Transmedia #Storytelling for #Business - Free #eBook #Challenge

Actionable tips and resources to help you create a better communication strategy for your business.
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Virtual Reality: The State of the Market - MIPDoc 2017

There’s no end to initiatives for expanding virtual reality’s reach: Commissioning and development are diversifying, and sales of headsets are projected t
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