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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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Games and Brands: Extensions and Creation

Games and other interactive media are usually thought of as a secondary element in the development of brands and as part of marketing, not part of the story.

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The Boy With the Lego Hand

The Boy With the Lego Hand | Transmedia Storytelling meets Tourism | Scoop.it
After wearing prosthetics all his life, 9-year-old Aidan Robinson has designed one that fits a Wii controller and screws on a Super Soaker.
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KLM Live High Five

On Thursday the 28th of August, KLM's 'Live High Five' event took place in two lovely cities: New York and Amsterdam. Book your Worlddeal at http://klmf.ly/1...
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How Disney Turned ‘Frozen’ Into a Cash Cow

How Disney Turned ‘Frozen’ Into a Cash Cow | Transmedia Storytelling meets Tourism | Scoop.it

“We create products that extend the storytelling — the emotional connection that the consumer has when they’re seeing the film carries on in the three-dimensional world,”

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Apple Launches WatchKit, Letting Developers Begin Building For Its Wearable

Apple Launches WatchKit, Letting Developers Begin Building For Its Wearable | Transmedia Storytelling meets Tourism | Scoop.it
Apple has launched WatchKit, the development platform for its debut smartwatch, which will be available to consumers sometime early next year. The Apple Watch..
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Hands-on with the Oculus Rift, the newest medium for radical storytelling

Hands-on with the Oculus Rift, the newest medium for radical storytelling | Transmedia Storytelling meets Tourism | Scoop.it
The Oculus Rift was designed for video games, but it's being hijacked by visual-effects artists and filmmakers to tell radically immersive stories.

Via brandinmind
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Brandshare 2014: how brands & people create value exchange

Edelman’s second annual brandshare study revealed brands are failing to develop mutually beneficial relationships with consumers.


Via Nicoletta Gay
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Nicoletta Gay's curator insight, November 19, 6:14 AM

This interesting consumer marketing study by Edelman is focused on the value exchange between brands and people, exploring whether people believe it exists and how it can add value to a brand.

 

Key Themes:
- there is little value for the consumer in the current value exchange;
- emotional and rational needs are merging;
- meeting societal needs delivers real business value.

 

Further information: http://www.edelman.com/insights/intellectual-property/brandshare-2014/ ;

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Beautiful brain images take over Times Square

Brain City, this beautiful film by Noah Hutton made from neuroimagery collected at leading brain science labs, will screen in New York City just before midnight on Times Square's massive electronic billboards every night this month. 

 

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Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game

Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game | Transmedia Storytelling meets Tourism | Scoop.it
If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one, is turning boring bus shelters into souped-up digital ads.
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Touch-free smartphone specifically made for people with motor disabilities

Touch-free smartphone specifically made for people with motor disabilities | Transmedia Storytelling meets Tourism | Scoop.it
Sesame Enable allows people with disabilities to use their smartphones independently
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Ericsson Mobility Report November 2014

Nine out of ten people aged six and over will have mobile phones by 2020. That is one of the most surprising predictions from the latest Ericsson Mobility Report


Via Nicoletta Gay
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Nicoletta Gay's curator insight, November 18, 6:45 AM

The Ericsson Mobility Report shows that in 2020 the world will be connected like never before, and that we will be well on the way to realizing our vision of a Networked Society in which every person and business is empowered to achieve their full potential.

For further information: http://www.ericsson.com/mobility-report ;

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Reddit launches global treasure hunt

Reddit launches global treasure hunt | Transmedia Storytelling meets Tourism | Scoop.it
The popular forum site unleashes a scavenger hunt across the globe for 'gifts from the internet'
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The Games Sector: Innovating It’s Way to Global Success

Despite the games sector being such a young industry in the UK, and misunderstood by many, it consistently produces top selling entertainment products in the UK beating album, DVD sales and box office sales. The sector faces it’s own challenges but offers many learnings in agility, ability and creativity. How can other sectors learn from games and their relationship with its enormously faithful community of players? What pitfalls and challenges has it had to face and how can innovation be the solution to thee challenges?

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Coca Cola supported Taxi in Chile

See More: http://artaks.wordpress.com/ Follow me: https://twitter.com/djtolst Facebook: http://goo.gl/8I6V0 Advertising Agency: McCann, Santiago, Chile Execu...
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Storytelling 2020 - The Next Generation of Storytelling in Travel and Tourism

4 steps and 9 fields of action for DMOs I Presentation by Martin Schobert, product developer, Austria, tourismusdesign.com I inspired by trend researcher Oliver Puhe, Hamburg
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Netherlands gallery offers art tours that match visitors’ mood

Netherlands gallery offers art tours that match visitors’ mood | Transmedia Storytelling meets Tourism | Scoop.it
The Stedelijk Museum Amsterdam is organizing its collections by feeling through its Mood App, which also lets guests create their own tours for other customers.

Via Wendy Forbes, Andrea Rossi
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Japanese cartographers employ 3D printing to help the blind

Japanese cartographers employ 3D printing to help the blind | Transmedia Storytelling meets Tourism | Scoop.it
A government division in Japan creates 3D topographical maps for the visually impaired
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Google's Hobbit Chrome Experiment Gets Peer-to-Peer Battles

Google's Hobbit Chrome Experiment Gets Peer-to-Peer Battles | Transmedia Storytelling meets Tourism | Scoop.it
Remember when Google unveiled a new Chrome experiment last year that was inspired by the movie The Hobbit: The Desolation of Smaug? To recap, A Journey through Middle-earth features an... Keep reading →
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The importance of storytelling in the digital age - The Guardian

The importance of storytelling in the digital age - The Guardian | Transmedia Storytelling meets Tourism | Scoop.it
Where does storytelling fit in to this new world of technology and how can we support artists to explore these new opportunities?

Via brandinmind
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Netflix wants to bring personalization to mobile devices

Netflix wants to bring personalization to mobile devices | Transmedia Storytelling meets Tourism | Scoop.it
For Netflix, the concept of personalization doesn’t just apply to what movies or television shows tickle your fancy; it also applies to the way you watch video, especially as it pertains to your mobile device.

Via MIP Markets
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The Volvo XC90 Experience - world’s first virtual reality test drive on a smart phone

The Volvo XC90 Experience - world’s first virtual reality test drive on a smart phone | Transmedia Storytelling meets Tourism | Scoop.it

Volvo Reality and the Volvo XC90 Experience is the world’s first virtual reality test drive on a smart phone.

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Shanghai food chain lets you pay with your face

Shanghai food chain lets you pay with your face | Transmedia Storytelling meets Tourism | Scoop.it
The technology measures and records the capillary network data of customer’s faces and hands using the registers
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Play Nicely - AR game from Milka

Play Nicely - AR game from Milka | Transmedia Storytelling meets Tourism | Scoop.it

Play Nicely is a UK-based interactive marketing agency. We create engaging experiences and games for online, mobile and live events, in the entertainment, culture and arts sectors.


Via Jessika Weber
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