Blacklight Transmedia, which has a deal with Brian Grazer and Ron Howard's Imagine Entertainment, develops stories for multiple platforms simultaneously
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Blacklight Transmedia, a two-year-old company founded by former Fox Atomic executives Zak Kadison and R. Eric Lieb, has set out to develop books, movies, comics, games and other media properties -- simultaneously.
“Success in any one medium furthers the other mediums,” Kadison (pictured below) told TheWrap. “It’s been wildly fun and incredibly beneficial trying to conceive of these deep mythologies and worlds.”
There's another practical consideration: “In order to make a $150 million movie without having Christopher Nolan or James Cameron, I’ve got to prove the concept.”
He said that by pitching a package rather than a single product, he can do just that. Although the company develops everything at the same time, sometimes the book or the videogame will come out before the movie. Sometimes they all come out at all at once.
This approach seems to be working so far: In two years, Blacklight has struck an overall deal with Brian Grazer and Ron Howard’s Imagine Entertainment; sold three projects -- including one to Walt Disney Pictures; signed on with a publishing house to give it its own imprint; and developed relationships with videogame producers.