Transmedia Spain
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Using storytelling and brand values for real customer engagement - Smart Insights Digital Marketing Advice

Using storytelling and brand values for real customer engagement - Smart Insights Digital Marketing Advice | Transmedia Spain | Scoop.it
7 ideas to engage through storytelling "Those who tell stories rule the world" - Plato Storytelling - the buzz of 2012? I remember so many articles from . Marketing topic(s):Content marketing creative and formats.
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'Those who tell stories rule the world' – Plato

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Transmedia Spain
Transmedia Storytelling in Entertainment, Education and Social Change
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The Surprising Benefits of Role-Playing Games (and How to Get Started)

The Surprising Benefits of Role-Playing Games (and How to Get Started) | Transmedia Spain | Scoop.it
When you hear about role-playing games like Dungeons & Dragons, you probably picture a dimly-lit basement filled with people in silly robes rolling dice, but there's much more to it than that. Not only are role-playing games incredibly fun, but they can actually teach you skills you'll use in the real world.
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There’s an upcoming game about exploring a dystopian city as a cat

There’s an upcoming game about exploring a dystopian city as a cat | Transmedia Spain | Scoop.it
In October of 2015, French duo Koola and Viv released a screenshot of a cat sitting in a dark alley, silhouetted by a hazy red light as the sun filtered in from some unknown opening above. This sce…
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A History and Future of Collaborative Storytelling - Scott Walker

A History and Future of Collaborative Storytelling - Scott Walker | Transmedia Spain | Scoop.it
An un-scientific, non-comprehensive, and not-at-all objective overview of the rise of collaborative storytelling.
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How Women Are Taking Over Digital Storytelling

How Women Are Taking Over Digital Storytelling | Transmedia Spain | Scoop.it
Tribeca Film Festival is hosting the Daring Women Summit for women in digital storytelling to speak about their experiences and opportunities.
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GDC Vault - Escaping the Holodeck: Storytelling and Convergence in VR/AR

GDC Vault - Escaping the Holodeck: Storytelling and Convergence in VR/AR | Transmedia Spain | Scoop.it
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Virtual Reality Audiences — The Storytelling Guide

The Storyteller's Guide to the Virtual Reality Audience - Stanford d.school - Medium
As VR storytellers, we are charged with molding experience itself into story, and none of our storytelling tools have pr…

Via Karen Dietz
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Karen Dietz's curator insight, April 12, 4:55 PM

Virtual Reality (VR) storytelling is a hot topic today, and this article talks about the latest research in immersive storytelling.

 

It's one thing to use VR at IKEA or Lowe's home improvement stores to test out furniture and designs. It's quite another to share a story in VR. This post shares insights gained from recent research about what works and what doesn't in VR storytelling.

 

Stuff like:

  1. What is the audience's role in VR? It's fascinating what they discover!
  2. How does the position you stand in and the engagement you have in VR impact the effect of the story?
  3. What do visual constraits have on the story experience?

 

VR is a medium that truly changes storytelling. There are lots of opportunities and lots of pitfalls/dangers. Read this article to keep up to date on this trend.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Janet Vasil's curator insight, April 15, 7:48 AM
Excellent research into VR storytelling.
Minna Kilpeläinen's curator insight, April 15, 4:43 PM
"360° is more than full circle. The more complete the environment, the more it resonates."
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The New Theater Trend You Have to Try This Year

The New Theater Trend You Have to Try This Year | Transmedia Spain | Scoop.it
Why be an audience member when you can be a participant?
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Why be an audience member when you can be a participant?
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The Digital Rocking Chair's curator insight, April 5, 3:49 AM

 

Kadi Hughes:  "In the past few years, participatory theater has moved from the fringes to the forefront, with audience members taking part in theater performances as active participants. This style of performance is creating a new way to view art—as a collaborative, always-changing creation" ...

Kajsa Hartig's curator insight, April 5, 5:19 AM

 

Kadi Hughes:  "In the past few years, participatory theater has moved from the fringes to the forefront, with audience members taking part in theater performances as active participants. This style of performance is creating a new way to view art—as a collaborative, always-changing creation" ...

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Pornhub Just Launched a Virtual Reality Channel

Pornhub Just Launched a Virtual Reality Channel | Transmedia Spain | Scoop.it
The world's biggest adult site just launched their own free VR channel. They're even giving away free VR devices to the first 10,000 subscribers.
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Storytelling In The World Of 360VR

Storytelling In The World Of 360VR | Transmedia Spain | Scoop.it
Virtual Reality is opening up new storytelling genres and filmmakers are finding themselves with new tools, techniques, and complexity in the brave ne
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Story Design for a Multi-platform Audience

Story Design for a Multi-platform Audience | Transmedia Spain | Scoop.it
A transmedial experience should invoke the most human elements of the storytelling tradition.  From beginning to end, a transmedia story should be a social phenomenon, one which draws people together
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Hacks Attends Games For Change Fest | Tribeca Film Institute

Hacks Attends Games For Change Fest | Tribeca Film Institute | Transmedia Spain | Scoop.it
A look back at our workshop led by game designer Nick Fortugno.
@FernandoCarrion's insight:
Hacks Attends Games For Change Fest

Back in June we produced a couple of workshops at the Games For Change Festival in NYC led by the irrepressible Nick Fortugno, a game designer at Playmatics.

Nick gave an overview of game mechanics and game design and then challenged the filmmakers attending the workshop to create their own game prototypes using analogue tools like paper, dice and packs of cards. Lots of lightbulbs went off as everyone realized – the hard way - how games tell stories very differently to films and how hard it is to create a good game. Nick tried to make everyone feel better as they tried to explain the rules of the games they had created in just one hour: "Your first game prototypes will suck. But that's ok." 

Check out the above video to see how the workshops went.

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Are Kids Who Make Their Own Video Games Better Prepared For The Digital Future?

Are Kids Who Make Their Own Video Games Better Prepared For The Digital Future? | Transmedia Spain | Scoop.it
"Stemville" a game created by STEM challenge winner, Nicolas Badila (Middle School). It is easier than you might think for kids to make their own video games. Gamestar Mechanic is a great web based place for younger children to start.
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When kids design their own video games, they are engaged in “learning-by-making.” Project based learning is a constructive experience. It is active rather than passive. It involves creation rather than consumption.

Coding, video game making, and interactive expression will be central to education’s future–not only because these activities encourage the STEM (science, technology, engineering, math) skills involved in digital content creation, but also because game creation nurtures the kind of humanistic personal skills that we expect from successful contributors to society.

One 2011 study showed significantly increased deep learning and intrinsic motivation when kids made their own games. Another 2009 study showed that when kids created their own game based quiz questions, they demonstrated increased content retention and better performance on standardized tests. A 2010 study “found evidence to indicate that the game-authoring activity stimulated higher order thinking skills.“


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Jeff Gomez Transmedia Interview | Part1

Explore the largest community of artists, bands, podcasters and creators of music & audio
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An Arts Monday interview with Jeff Gomez, CEO of Starlight Runner Entertainment, is the world’s leading expert at expanding entertainment properties, premium brands, and socio-political themes into highly successful transmedia narratives and international campaigns.

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Why Universal Studios Hollywood has gone Disney

Why Universal Studios Hollywood has gone Disney | Transmedia Spain | Scoop.it
Entertainment: Why Universal Studios Hollywood has gone Disney | universal, hollywood, studio, disney, studios, park, tour, shows, today, instead
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[Deal Alert] Three Storytelling Games Lifeline, Lifeline 2, And Lifeline: Silent Night Are Each Reduced To 10 Cents

[Deal Alert] Three Storytelling Games Lifeline, Lifeline 2, And Lifeline: Silent Night Are Each Reduced To 10 Cents | Transmedia Spain | Scoop.it
Bringing games to mobile phones has come with challenges. Touchscreens don't handle some genres as well as traditional controllers. Interface elements need... by Bertel King, Jr. in Deals, Games, News
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Microsoft’s Lead Producer on 'Minecraft VR' - Road to VR

Microsoft’s Lead Producer on 'Minecraft VR' - Road to VR | Transmedia Spain | Scoop.it
Minecraft VR was released on the Gear VR this week, and it completes the long journey of making one of John Carmack’s
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Want a tattoo but afraid to commit? This app lets you try on tattoos

Want a tattoo but afraid to commit? This app lets you try on tattoos | Transmedia Spain | Scoop.it
FEMAIL tries out the app that allows you to design a tattoo on your skin. InkHunter uses augmented reality and allows you to reshape and move the tattoo so it's how you want it.
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Storytelling in VR: Ambiguity and Implication in 1st Person Narratives - Road to VR

Storytelling in VR: Ambiguity and Implication in 1st Person Narratives - Road to VR | Transmedia Spain | Scoop.it
Rob Morgan is the writer of The Assembly, and he spoke last year at GDC about narrative design in VR and the

Via mirmilla, Soraia Ferreira
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The $49 Pockulus Is the Funkiest Cheap VR Headset We've Seen Yet

The $49 Pockulus Is the Funkiest Cheap VR Headset We've Seen Yet | Transmedia Spain | Scoop.it
A $49 computer and a 3D printed headset get you cheap-ass VR---without the cardboard, and without putting a phone in your face.
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Pockulus is a $49 portable game console that fastens to your face
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Explore a Graphic Novel in a VR Experience at Tribeca Film Festival®

Explore a Graphic Novel in a VR Experience at Tribeca Film Festival® | Transmedia Spain | Scoop.it
SENS is the first project to adapt a graphic novel into a virtual reality experience. 
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How virtual reality can create the ultimate empathy machine

How virtual reality can create the ultimate empathy machine | Transmedia Spain | Scoop.it
Chris Milk uses cutting edge technology to produce astonishing films that delight and enchant. But for Milk, the human story is the driving force behind everything he does. In this short, charming talk, he shows some of his collaborations with musicians including Kanye West and Arcade Fire, and describes his latest, mind-bending experiments with virtual reality. (This talk was part of a session at TED2015 guest-curated by Pop-Up Magazine: popupmagazine.com or @popupmag on Twitter.)
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How Gaming Director Keith Arem Developed His First "Transmedia" Film

How Gaming Director Keith Arem Developed His First "Transmedia" Film | Transmedia Spain | Scoop.it
After propelling games such as Call of Duty to global blockbusters, Arem looks to change the game for feature films.
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BMC Labs at TIFF Bell Lightbox

bodymindchange.ca The first interactive story experience to generate a physical object, Body/Mind/Change, a TIFF and Canadian Film Centre's Media Lab (CFC Media Lab) co-production starring David Cronenberg, is now open for adventurers who want to...
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Here's an awesome set of photos that captures the full BMC Labs installation tied to the http://bodymindchange.ca/ @LanceWeiler has been working on. David Cronenberg stopped by the lab. It opens to the public along with the full Evolution Exhibition in Toronto. 

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Transmedia stories and games explained

Transmedia stories and games explained | Transmedia Spain | Scoop.it
Opportunity abounds in the area of ‘transmedia projects’, or stories and games that span more than one medium or artform...
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Opportunity abounds in the area of ‘transmedia projects’, or stories and games that span more than one medium or artform. Dr Christy Dena explains this evolving area of education. This is Part 1 in her blog series.
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The power of storytelling: Erik Nissen Johansen at TEDxUmea

The power of storytelling, and the use of stories to create an effect, no matter if it's a true or fictive story, simple or extravagant. The principle for st...
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The power of storytelling, and the use of stories to create an effect, no matter if it's a true or fictive story, simple or extravagant. The principle for storytelling is that when interior design is telling a story, it's more memorable than regular advertising. Thus, it is also more successful in attracting customers -- since the customers themselves will be advertising and spreading the word when they leave. He will dwell on Umeå, and which forgotten stories from Umeå that are worthy to tell the world.

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