Transmedia is still a country for pioneers & prospectors. We are embarking on the big gold rush. Those who believe in it go all in and endure tough times finding financial and creative partners. In some parts of the world the concept has been proven viable but not yet as revolutionary or system-changing as its potential might indicate. Other parts of the world, like here in Asia, it is seen as mere illusion. A fad of the western market that will soon pass while one can maintain the status quo of overblown traditional ad budgets and cheap TV commercials while the content creators die a slow death by dumping salaries.
Via The Digital Rocking Chair