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TBI: "Anna Jackson reports back with tips and tools from Jeff Gomez and other local and international producers at a Transmedia Toolbox event at Unitec in Auckland."
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With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.
Jeff Gomez is always very generous with his expertise and this week he agreed to answer some questions on how smaller content producers can utilise transmedia storytelling techniques in their own work.
#XYEYE #transmedia #JeffGomez
"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections, paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"
"Gamification, gamefullness and alternative reality sound like fun, but as Anna Jackson explains, they are important and serious gaming concepts."
From a New Zealand perspective ....
I keep reading blogs and white papers about the power of gamification. The researcher in me wants ot pin point the draw and see which use has the most impact for retention and learning. From our initial research, I suspect an element of public recognition may be key.
In this article, it is shown how people applies gaming-related concepts into their daily activities. Therefore, if we could apply the same concepts when it comes to businesses, plenty of improvement will be seen among the people. One of the example is Foursquare giving people achievements if they had logged into several places using Foursquare. If this concept is applied to the business people, there might had a chance they are motivated by the rewards that will be given if they done an excellent job.
It's only been six months since we started blogging for The Big Idea, but it feels like it's been an action packed half-year.
Transmedia New Zealand's "half-year" in review ...
In a series of video interviews by Anna Jackson, creative producer Mark Westerby shares the challenges and rewards of working across platforms to create FixTV, Wellington's first live studio and web TV chat show.
In this video interview, Flatland director Ralph Upton and producer Adrianne Roberts take Transmedia NZ's Anna Jackson on a journey through the new multidimensional and interactive theatre work.
Fiona Milburn from Transmedia NZ interviews American indie producer Ted Hope, keynote at the recent Big Screen Symposium, about transmedia and the changing nature of filmmaking.
Fiona Milburn of Transmedia NZ looks at how Make My Movie used audience engagement and social media networks as a strategy for success.
Fiona Milburn: "Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?"
In answer to a common question ....
Fiona Milburn: "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"
My latest blog post for Transmedia NZ and The Big Idea takes a look at twitter as a storytelling tool. Please feel free to share some of your favourite twitter storytellers in the comments section below.
Creative uses of Twitter - A storytelling tool
Educators using twitter with students? Ya think?
If you like Twitter and storytelling, read this!
"Are you ready to explore the big picture? Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling."
Here's a resource guide that I've put together for those new to transmedia storytelling. I hope you find it useful.
I have been intrigued at transmedia storytelling for some time. I really appreciate these resources for getting started in using or explaining transmedia in education or marketing.
Bel repertorio ragionato e struturato sulla transmedialità
Fiona Milburn sits down with Ian Fowler and Holly Alexander of @radical.media to find out how audiences are driving the future of storytelling.
"Buzzy Bee is taking to the airwaves, and soon you’ll be able to join him. Fiona Milburn sat down with William McKegg, the creative director behind Buzzy Bee, to find out how Lion Rock Ventures has developed a multiplatform storytelling world around this iconic Kiwi toy."
Based on her presentation at the Big Screen Symposium, Anna Jackson explores what the Transmedia concept of ‘Doing It With Others’ has to offer filmmakers.
Inspired by a comment on the last Transit blog, Transmedia NZ's Anna Jackson shares her list of favourite online tools for collaboration, organisation and creation.
In the first of a series of blog posts from Transmedia NZ exploring the wonderful world of transmedia, Anna Jackson attempts to answer the question, 'what the # is transmedia?', and reports on Doc Lab 2012.