Simon Staffans: "User Centered Design is – to quote Wikipedia – a method or framework of processes in which ”the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process."
Simon Staffans: "These past couple of days I was kindly invited to BoostHBG, an organisation doing great things for the cross- and transmedia practicioners (and VR producers and short film producers etc and so on) in the south of Sweden. My mission was to help some projects a little bit further along the way to fruition."
Mike Jones: "Long-standing tenets of narrative still hold, but if we’re going to live and work in a multiplatform world - where audiences are spread across many narrative forms, not conglomerated together around a dominant - then Writers may need to rethink their processes and even the definition of what they are and what they do..."
Femke Wolting: "Video games, apps, infographics—new media is increasingly breaking down cinema's four walls, working in tandem with a film to build a more immersive, multidisciplinary experience for viewers (or "users"). But how do moviemakers tell one cohesive story across so many different platforms?"
Isaac: "Ask any producing student in film school what they want to be and the answer will mostly like be “Creative Producer”. However, there is a new word in town that sounds much cooler: CREATIVE ENTREPRENEUR."
Max Follmer: "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."
Simon Staffans: "Let me take a moment and share some simple truths I’ve distilled from a number of years creating content for just about anything – print, radio, television, online, live events… you name it."
Dr. Chester Elijah Branch: "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"
Simon Staffans: "At the beginning of any project there is (hopefully) a solid story waiting to be told and explored. Most often, this story also has a main platform it’s attached to [...] If it’s developed in true multiplatform or transmedia mode, it also has a suitable number of other possible – or even probable – platforms to spread the story out on or continue affiliated stories on."
Stephen Follows: "Grab a cup of tea – this is a long one. It’s rare for filmmakers to get a candid look at the books of someone else’s film but, thanks to the generosity of Marcus Markou, that’s exactly what you’ll get to read below."
Elaine K. Phillips: " So you’ve shot a film—a gorgeous story that’s haunted you for years. You couldn’t be more proud. Everyone who sees it encourages you to take it to Sundance, and you start to let yourself wonder if maybe, just maybe, you could get a studio deal and go mainstream."
Todd Allen: "The business side of the comics business is something that doesn’t get discussed nearly as much as it should and that can cause some stumbling blocks — particularly for creators striking out on their own."
Gianluca Fiorelli: "Transmedia is a powerful, immersive and fans-generating machine, because it creates better than other narrative strategies a strong emotional bond between a Brand and its audience."
Noah J Nelson: "Whereas Lizzie Bennet managed to make money thanks to YouTube advertising, merchandizing and a degree of product integration it didn’t produce money from every channel the series played out on. This time around, despite having only 80% of the audience of the first series, Emma Approved is pulling in five times the cash. Every platform is being monetized."
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