Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Only as strong as your weakest link [#Transmedia Storytelling]

Only as strong as your weakest link [#Transmedia Storytelling] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

 

Simon Staffans:  "A chain is only as strong as its weakest link, and a multiplatform story arch is only as strong as its weakest story or platform."

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Using the user - developing content in 2015

Using the user - developing content in 2015 | Transmedia: Storytelling for the Digital Age | Scoop.it
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Simon Staffans:  "User Centered Design is – to quote Wikipedia – a method or framework of processes in which ”the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process."

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The art of finding an audience

The art of finding an audience | Transmedia: Storytelling for the Digital Age | Scoop.it
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Simon Staffans expands on his five golden principles of audience engagement ....

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'Stealth' campaign for Australian movie 'Partisan' takes a beating on social media

'Stealth' campaign for Australian movie 'Partisan' takes a beating on social media | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Douglas Quenqua:  "Internet mob offers lesson on how not to stage an alternate-reality game."

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Starting a project? Feeling less than sure? Read this.

Starting a project? Feeling less than sure? Read this. | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  "These past couple of days I was kindly invited to BoostHBG, an organisation doing great things for the cross- and transmedia practicioners (and VR producers and short film producers etc and so on) in the south of Sweden. My mission was to help some projects a little bit further along the way to fruition."

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Six Principles for Writing in a Multiplatform World. [#Transmedia]

Six Principles for Writing in a Multiplatform World. [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Mike Jones:  "Long-standing tenets of narrative still hold, but if we’re going to live and work in a multiplatform world - where audiences are spread across many narrative forms, not conglomerated together around a dominant - then Writers may need to rethink their processes and even the definition of what they are and what they do..."

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Jeni Mawter's curator insight, March 23, 2015 9:50 PM

Mike Jones says: "In a multiplatform world a Writer cannot be defined by a Medium". I also agree with his comments that in order to write, you have to be able to talk!


Those who write for Young Adults should find this of interest.

James Coombes's curator insight, March 24, 2015 12:08 PM

"Technology has never changed what a Story is or what audiences expect of it. The commonality of Story between a stageplay, a novel, a film and a video game is much stronger than anything technology can throw at it."

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3 Transmedia Tips From The Most Addictive Mobile Game Ever

3 Transmedia Tips From The Most Addictive Mobile Game Ever | Transmedia: Storytelling for the Digital Age | Scoop.it

Via siobhan-o-flynn
The Digital Rocking Chair's insight:


Lee Robinson:  "In essence, the game [The Simpsons Tapped Out] allows the show’s creators to transcend their narratives from one media platform (TV) to the other (Mobile Game)."

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Hijacking Cinema: Advice on Transmedia Storytelling

Hijacking Cinema: Advice on Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Femke Wolting:  "Video games, apps, infographics—new media is increasingly breaking down cinema's four walls, working in tandem with a film to build a more immersive, multidisciplinary experience for viewers (or "users"). But how do moviemakers tell one cohesive story across so many different platforms?"

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Vivalist's curator insight, November 4, 2014 5:31 PM

Packed with cool features.

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Simon Staffans: Don’t be (too) social!

Simon Staffans: Don’t be (too) social! | Transmedia: Storytelling for the Digital Age | Scoop.it
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"5 tips on how to - properly - use social media for your TV show, by MIPBlog regular Simon Staffans"

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Creative Entrepreneurship

Creative Entrepreneurship | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Isaac:  "Ask any producing student in film school what they want to be and the answer will mostly like be “Creative Producer”. However, there is a new word in town that sounds much cooler: CREATIVE ENTREPRENEUR."

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Henrik Safegaard - Cloneartist's curator insight, May 14, 2014 5:49 AM

A creative producer can find an audience in the digital landscape. If a platform can’t create an audience, the next step is to follow Steven’s advice: “If a digital platform is not working, then maybe a new platform needs to be created.”

Steven is creating a solution by launching a new app that has potential to revolutionize the media industry.

Click to read more.

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[Simon Staffans'] Seven hands-on transmedia tips

[Simon Staffans'] Seven hands-on transmedia tips | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  "[...] a very much hands-on guide to seven things worth checking off the development list, no matter what kind of project you’re working on."

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8 Rules for Creating a Successful Transmedia "Storyworld"

8 Rules for Creating a Successful Transmedia "Storyworld" | Transmedia: Storytelling for the Digital Age | Scoop.it

Via Simon Staffans
The Digital Rocking Chair's insight:


Max Follmer "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."

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Simon Staffans's curator insight, March 26, 2014 8:04 AM

Eight tips on what to think of when creating transmedia.

Debbie Elicksen 's curator insight, March 29, 2014 7:46 PM

“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.”  


Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers.

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How to make your content work

How to make your content work | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  "Let me take a moment and share some simple truths I’ve distilled from a number of years creating content for just about anything – print, radio, television, online, live events… you name it."

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4 Steps to Transmedia Marketing

4 Steps to Transmedia Marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Dr. Chester Elijah Branch:  "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"

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António Maneira's curator insight, December 5, 2015 11:00 AM
Transmedia meets comercials! Oh my.
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Think inside your boxes - find new ways to reach and engage an audience

Think inside your boxes - find new ways to reach and engage an audience | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  "At the beginning of any project there is (hopefully) a solid story waiting to be told and explored. Most often, this story also has a main platform it’s attached to [...] If it’s developed in true multiplatform or transmedia mode, it also has a suitable number of other possible – or even probable – platforms to spread the story out on or continue affiliated stories on."

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So You Want to be a Multi-Platform Content Creator? Here Are 6 Expert Tips [#Transmedia]

So You Want to be a Multi-Platform Content Creator? Here Are 6 Expert Tips [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jay Bushman:  "Whether you call it transmedia, crossmedia or multi-platform content development, here's what you need to know."

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Patricia Stitson's curator insight, September 9, 2015 4:21 PM

Transitioning from user manual to a digital learning ecosystem?  Have you considered how to differentiate across platforms or are you trying to duplicated the same information?  What can be gleaned from transmedia storytelling to make even the most technical training interesting and available?

Jeni Mawter's curator insight, September 10, 2015 12:21 AM
It's all about your reader/audience stepping into your story.
Henrik Safegaard - Cloneartist's curator insight, September 10, 2015 2:58 AM
Throw out the manual.
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The full costs and income of a £1million indie film

The full costs and income of a £1million indie film | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Stephen Follows:  "Grab a cup of tea – this is a long one. It’s rare for filmmakers to get a candid look at the books of someone else’s film but, thanks to the generosity of Marcus Markou, that’s exactly what you’ll get to read below."

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Transmedia Storytelling: Real-World Tales & Tips from Lorie Marsh (Part 1)

Transmedia Storytelling: Real-World Tales & Tips from Lorie Marsh (Part 1) | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Elaine K. Phillips:  '“I want to facilitate getting people to talk about stories,” Lorie [Marsh] says, “and transmedia is the epitome of participatory storytelling.”'

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Transmedia Storytelling: Protecting your Intellectual Property

Transmedia Storytelling: Protecting your Intellectual Property | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Elaine K. Phillips:  " So you’ve shot a film—a gorgeous story that’s haunted you for years. You couldn’t be more proud. Everyone who sees it encourages you to take it to Sundance, and you start to let yourself wonder if maybe, just maybe, you could get a studio deal and go mainstream."

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8 Tips for Turning Your Digital Comics into a Business

8 Tips for Turning Your Digital Comics into a Business | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Todd Allen:  "The business side of the comics business is something that doesn’t get discussed nearly as much as it should and that can cause some stumbling blocks — particularly for creators striking out on their own."

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Possibly impossible – the challenging art of looking past what is possible to what is probable

Possibly impossible – the challenging art of looking past what is possible to what is probable | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  "Cross media, transmedia, multiplatform storytelling, deep media… the terms are legion and intertwining, as I’m sure most readers of this blog know already" ...

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4 Pro Tips for Creating Your Own Web Series

4 Pro Tips for Creating Your Own Web Series | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Max Knoblauch:  "Want to finally film that idea you've had bouncing around in your head? Read this before you get started."

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Transmedia – different fields, different uses

Transmedia – different fields, different uses | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  'When I pitch projects to possible buyers, possible customers or possible collaborators, I frequently refrain from using the term ”transmedia”'

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Minna Kilpeläinen's curator insight, May 5, 2014 2:23 PM

It is not the concept transmedia that is important. The story and the ways and tools to tell them to engage the people around you, that´s the most important thing.

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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Gianluca Fiorelli:  "Transmedia is a powerful, immersive and fans-generating machine, because it creates better than other narrative strategies a strong emotional bond between a Brand and its audience."

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Ali Anani's curator insight, March 29, 2014 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 2014 4:09 AM

Very interesting article

Sónia Laima's curator insight, March 29, 2014 2:48 PM

In a nutshell/ Em poucas palavras

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Transmedia Beat: Bernie Su’s “Emma Approved” Monetization Secrets

Transmedia Beat: Bernie Su’s “Emma Approved” Monetization Secrets | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Noah J Nelson:  "Whereas Lizzie Bennet managed to make money thanks to YouTube advertising, merchandizing and a degree of product integration it didn’t produce money from every channel the series played out on. This time around, despite having only 80% of the audience of the first series, Emma Approved is pulling in five times the cash. Every platform is being monetized."

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