Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Star Wars: A Jedi-level class in integrated marketing and immersive storytelling

Star Wars: A Jedi-level class in integrated marketing and immersive storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
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"Andrew Au, managing director for Imagination Southeast Asia, contemplates the onslaught of Star Wars-themed marketing."

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How Broadway's Digital Marketers Aim for Buzz Outside the Box

How Broadway's Digital Marketers Aim for Buzz Outside the Box | Transmedia: Storytelling for the Digital Age | Scoop.it
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Gordon Cox:  "Sometimes a new Broadway musical makes a social media push with Twitter and Facebook and Instagram -- and sometimes it does it with a real-world, hand-delivered bottle of poison" ...

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The Transmedia Universe of Pretty Little Liars

The Transmedia Universe of Pretty Little Liars | Transmedia: Storytelling for the Digital Age | Scoop.it
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Nicola Kahler:  "Although it initially appears to be just another teen drama, the expansive world created in and around the show has allowed for audiences to experience the storyline in a unique and engaging manner" ...

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Disney reveals first look at majestical Avatar Land in Animal Kingdom

Disney reveals first look at majestical Avatar Land in Animal Kingdom | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Mitchel Clow:  "The Florida Disney World park will house an Avatar Land in Animal Kingdom. Take a look at the concept art of the park here!"

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Henrik Safegaard - Cloneartist's curator insight, October 13, 2013 4:20 PM

The Florida Disney World park will house an Avatar Land in Animal Kingdom. Take a look at the concept art of the park here!

Parkgoers of Disney World Florida can expect to be able to explore, in-depth, the colorful world of Pandora from James Cameron’s sci-fi adventure movie Avatar.

Concept art of the park’s attractions show attendees walking through the world of the Navi both by day and night.

Click to view the concept art.

Brenda Herrera's curator insight, October 24, 2013 6:48 PM

It looks terrifying

KARINA CIFUENTES's curator insight, September 18, 2014 8:54 PM

PELICULA

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DIY Multiplatform Storytelling: Kal on the Tokyo Sally Film and App

DIY Multiplatform Storytelling: Kal on the Tokyo Sally Film and App | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Randy Astle:  "The Tokyo Sally project, which features Anna Adams (Sex in the City 2), consists of one 60-minute film and a related app, Tokyo Sally: Lost Highway, both of which are nearing completion."

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Disney Pixar's 'Monsters University' Gets a Quirky College Website

Disney Pixar's 'Monsters University' Gets a Quirky College Website | Transmedia: Storytelling for the Digital Age | Scoop.it

Brian Anthony Hernandez:  'Disney Pixar unleashed a new college-inspired ad campaign this week for "Monsters University," the upcoming prequel to 2001's "Monsters, Inc."'

The Digital Rocking Chair's insight:

This is fun!

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How STARZ is using social TV with ‘Boss’ and ‘Spartacus’

How STARZ is using social TV with ‘Boss’ and ‘Spartacus’ | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg:  "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ...

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“Monsters University” Schools You On How Movie Tie-In Websites Should Look

“Monsters University” Schools You On How Movie Tie-In Websites Should Look | Transmedia: Storytelling for the Digital Age | Scoop.it

Joe Berkowitz: "Although this university does not actually exist, except in the forthcoming Pixar film Monsters University, its website is certainly real enough."

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Human flesh pop-up butcher shop in Smithfield to promote new Resident Evil installment

Human flesh pop-up butcher shop in Smithfield to promote new Resident Evil installment | Transmedia: Storytelling for the Digital Age | Scoop.it

Cory Doctorow: "Capcom is running a "pop up human butchery and morgue" at Smithfields meat market in London to promote the new Resident Evil installment. It'll be open for two days: Sept 28 and 29. WARNING: Gross imagery within"...

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The Hunger Games Adventures for iPad Will Immerse You in the World of Panem

The Hunger Games Adventures for iPad Will Immerse You in the World of Panem | Transmedia: Storytelling for the Digital Age | Scoop.it

Matt Blum: "If you're a fan of The Hunger Games book, movie, or both, we have some very exciting news for you: The official social game based on the story is coming to the iPad very soon -- and it's really good!"

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USA ramps up social TV efforts for summer months

USA ramps up social TV efforts for summer months | Transmedia: Storytelling for the Digital Age | Scoop.it

Cory Bergman: "One of the challenges of summer programming is, well, getting people to watch. As a marketing vehicle, social TV is more important than ever during the slower months"...

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Augmented Reality and Elf Rights: The Witcher 2: Enhanced Edition's Transmedia Launch

Augmented Reality and Elf Rights: The Witcher 2: Enhanced Edition's Transmedia Launch | Transmedia: Storytelling for the Digital Age | Scoop.it
As a cultural product, The Witcher is a surprisingly big deal. On a state visit to the US Poland’s Prime Minister, Donald Tusk, gave President Obama a copy of The Witcher 2: Assassins of Kings. The premium edition, to boot...
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'Body of Proof' goes viral with web series that bridges episodes

'Body of Proof' goes viral with web series that bridges episodes | Transmedia: Storytelling for the Digital Age | Scoop.it

'“Body of Proof” have actually taken an interesting approach to creating a web series, in that they’re creating a storyline to work as a bridge between a two-part episode. In the first “part,” the medical team on the show faces a mysterious outbreak, and in part two, they will probably resolve it.'


Via Gary Hayes
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SXSW 2015 Re-Cap: “Game of Thrones” – Creating Immersive Entertainment

SXSW 2015 Re-Cap: “Game of Thrones” – Creating Immersive Entertainment | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Christine Weitbrecht:  "Game of Thrones is unlike many others series in that it is on-air only for a few weeks each year, meaning that the show’s producers face a very particular dilemma: Keep fan passion and interest going for the rest of the year when other shows and content are competing for the fans’ attention."

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Kajsa Hartig's curator insight, May 28, 2015 2:36 PM

"...the producer’s creativity allowed them to run a campaign that was relatively simple in design, yet still brought about meaningful interactions even for the most involved super-fans;  interactions, that let fans live through important and magical experiences straight from the world of Game of Thrones. "

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BUILDING A TV STORYWORLD IN 8 STEPS [#Transmedia]

BUILDING A TV STORYWORLD IN 8 STEPS [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Andy Bryant:  "The concept of transmedia storytelling has been with us for around ten years, but what’s significant is that it’s no longer just production teams who are creating these stories.  TV marketers and creatives are getting in on the act" ...

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Chipotle's New Hulu TV Show Blurs Lines Of Marketing, Advocacy, And Entertainment

Chipotle's New Hulu TV Show Blurs Lines Of Marketing, Advocacy, And Entertainment | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Stan Alcorn:  "The upcoming Farmed and Dangerous mini-series creates a genre all its own but does it make you want a burrito?"

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Marvel Turns Disney's Theme Parks Into Setting for New Comicbook Adventures [#Transmedia]

Marvel Turns Disney's Theme Parks Into Setting for New Comicbook Adventures [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Marc Graser:  "Disney is giving its theme park attractions a backstory in comicbook form. Marvel and Walt Disney Imagineering will launch “Disney Kingdoms: Seekers of the Weird” as the first of a new comicbook series" ...

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Henrik Safegaard - Cloneartist's curator insight, October 9, 2013 3:37 AM

 It’s conceivable that stories developed through the comicbooks could eventually be adapted into future films or TV series, should they prove popular with readers.

Click to read more.

Juliana Loh's curator insight, October 9, 2013 1:57 PM

Marvel isn't holding back as it investigates each touchpoint to promote its stories. Some partnerships are just 'meant to be'. Thank you again Fiona!

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Is This Transmedia? Wreck-It Ralph

Is This Transmedia? Wreck-It Ralph | Transmedia: Storytelling for the Digital Age | Scoop.it

Mike Vogel:  "Much of the talk about Wreck-It Ralph this week will be about the fact that it comes out in Digital HD  on February 12th–almost a month ahead of the DVD release. I’m all for anything that makes DVDs less relevant, but I think the transmedia strategy behind Wreck-It Ralph is more innovative than releasing a movie digitally."

The Digital Rocking Chair's insight:

Mike Vogel ponders the difference between transmedia and marketing when it comes to Wreck-It Ralph.


Update:  For more on how this applies to indie filmmakers, check out Randy Finch’s Disney's Marketing for Wreck-It Ralph Employs Transmedia Storytelling: A Case Study in Expanding a Film's Storyworld Across Multiple Platforms.

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An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience [#Transmedia]

An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg:  "In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes."

The Digital Rocking Chair's insight:

Starz aims to reward Spartacus fans with a full-on transmedia experience ....

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James Bond retrospective: A look back at 007 in video games

James Bond retrospective: A look back at 007 in video games | Transmedia: Storytelling for the Digital Age | Scoop.it

Mark Langshaw: "Few fictional characters have captured the world's imagination like James Bond. Ian Fleming's iconic spy took literature by storm in the 1950s and 60s, and went on to feature in one of the most prolific film franchises of all time" ...

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An inside look at Cinemax’s social TV strategy for ‘Hunted’

An inside look at Cinemax’s social TV strategy for ‘Hunted’ | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg: "Here are two of the major components that Campfire has cooked up with Cinemax to unleash the shows themes, characters and more to potential viewers" ...

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From Ducks to Dragons: Translating a DreamWorks Franchise into Print

From Ducks to Dragons: Translating a DreamWorks Franchise into Print | Transmedia: Storytelling for the Digital Age | Scoop.it

James Gartler:  "Aaron Sparrow and James Silvani discuss the new Dragons: Riders of Berk comic series"...

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'True Blood,' 'Twilight' Sink Teeth Into Social Media [INFOGRAPHIC]

'True Blood,' 'Twilight' Sink Teeth Into Social Media [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it

Brian Anthony Hernandez: "How do vampire series "True Blood," "Twilight" and "Vampire Diaries" stack up against each other in terms of social media prowess?"

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Ghost Recon Alpha prequel film to offer Future Soldier weapon

Ghost Recon Alpha prequel film to offer Future Soldier weapon | Transmedia: Storytelling for the Digital Age | Scoop.it

Steve Watts: "Transmedia movie-and-game tie-ins are all the rage for games these days. Look at Dragon Age and Assassin's Creed for recent examples"...

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Pottermore opens its doors for all, JK Rowling announces

Pottermore opens its doors for all, JK Rowling announces | Transmedia: Storytelling for the Digital Age | Scoop.it

Harry Potter welcomes all-comers to long-delayed interactive wizarding site with millions expected to fly in after official launch...

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