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Michael Idato: "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...
Are you sure you want to delete this scoop?
"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."
Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT
Eduardo Pradanos interviews Robert Pratten, CEO at Transmedia Storyteller ....
MIT Open Documentary Lab: "[Lance] Weiler is a boundary-pushing transmedia storyteller who has, among many notable achievements, directed and self-distributed innovative movies (The Last Broadcast, Head Trauma), created an ARG for Head Trauma, made the immersive storytelling short Pandemic, and founded the regular creative conference diy days and the transmedia company Reboot Stories."
Sara Wolozin, del laboratorio de documentales del MIT; conversa con Lance Weller. Se trata de un importante narrador transmedia que ha dirigido películas muy reconocidas entre los expertos del tema. Muy recomendable porque nos introduce en la trayectoria y experiencia de un realizador del tamaño de Weller.
"Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland. While her initial presentation (available via SlideShare at the bottom of this post) had ten lessons learned, she's expanded on the original list with five additional dollops of wisdom."
Pamela Rutledge: "Transmedia storytelling is a hotly debated term du jour that, on the one hand, is so broad that it’s nearly meaningless, while, on the other, seems to be incredibly difficult to replace with something better."
With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.
Jeff Gomez is always very generous with his expertise and this week he agreed to answer some questions on how smaller content producers can utilise transmedia storytelling techniques in their own work.
#XYEYE #transmedia #JeffGomez
"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections, paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"
Belen Santa-Olalla: "This is the first of a series of blog posts that look at the role of the actor in a transmedia experience. We examine how the actor becomes collaborator with the writer and audience in the development of a character and what this might mean for everyone."
This is a great post and I'm really looking forward to the rest of the series ....
Fascinating - new words invented to re-describe elements that have always existed in live theatre on some level - in a more primitive way - but way.
Theatre experimented this way long time ago but this insight with technology is interesting, looking forward after the part 2 !
Interesting take on transmedia acting.
Cathie Howe: "With the imminent implementation of the BOS Syllabuses for the new Australian Curriculum English, particularly with a need for teachers to facilitate the ability for students to respond to and compose multimodal and digital texts and, the need to address the ICT capabilities of Literacy, ICT and Critical and Creative thinking, transmedia storytelling could potentially provide an engaging and effective way to meet these elements."
A look at transmedia storytelling from within the Australian education system.
Children and young adults in Australia will embrace the transmedia way of learning.
Transmedia storytelling and education
"Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows [James Carter] explores some of the implications for arts organizations."
Some great lessons for all of us ... not just arts organizations.
I love this image!
An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:
"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"
Peter Gutierrez: "In the first part of my conversation with Tyler Weaver we discussed the many benefits of teaching with, and making, comics as well as the role of the school librarian when it comes to transmedia… here we get a bit more specific in terms of the issues involved."
In part 2 of an excellent set of articles, Tyler Weaver puts the controversies surrounding video games and comics into historical context; and chooses the dawn of Marvel's Universe as "the most perfect encapsulation of a shared storyworld out there".
Transmedia en colegias y bibliotecas
Peter Gutierrez: "As a reference work on media/transmedia, both aesthetically and historically, as a how-to for student media-makers, or simply on the professional development shelf, so that teachers and librarians can mine it for ideas, [Tyler Weaver’s book is] a text that can fill many needs at once. I was delighted, then, when the author agreed to talk to me about this fascinating topic" …
This is a great article for transmedia practitioners and educators alike. I particularly liked Tyler Weaver's analogy for transmedia storytelling, "It’s the idea of the chef: learn the basic tools, then an understanding of ingredients, then how to build flavors by combining those ingredients into an irresistible meal."
Debo conseguir estos libros ASAP
Omar L. Gallaga: "The word “transmedia” itself has come to represent a concept that doesn’t mean the same thing to everyone, especially in publishing."
An interesting look at transmedia properties which have books as a key component. In fact, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards.
For business storytelling to be a success there needs to be a good strategy around making money. Given that eBooks and apps are so popular there is a definate opportunity to tell a great story using these platfrorms to create a more engaged community. I haven't bought this book but it seems to really understand transmedia and the use of muliple patforms. And this book, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards
Michael Andersen: "Over the years, more than a few alternate reality games, transmedia storytelling projects, and advertising campaigns have warned that December 2012 would mark the end of the world" ...
An excellent read.
and we will be
Gianluca Fiorelli: "Transmedia is a powerful, immersive and fans-generating machine, because it creates better than other narrative strategies a strong emotional bond between a Brand and its audience."
Sttrorytelling is the language that attracts customers
Very interesting article
In a nutshell/ Em poucas palavras
Amanda Hovious: "In transmedia storytelling, narrative is central to the story, which is told across multiple platforms, and may include sound, images, text, movie and gaming elements" ...
A useful read for any digital content producers, service & strategic designers, gamers and full-service web agencies
Finally in 21st century, we could fullfill a dream in 19th century genious... :)
It can close the generation gap.
Karen Swallow Prior: 'New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.'
Recently, there's been some very good articles centred on the LBD Diaries, this is another one that's worth a read.
El deseo de todo creador de tener tanta gente inmersa en la historia como sea posible."
Une démarche qui fonctionne aussi bien pour une série que pour une entreprise : obtenir le feedback des fans permet d’adapter le contenu pour mieux répondre à leurs désirs, et mieux les fidéliser
Karine Grande: "Paris porte-à-porte is a transmedia project which aims at celebrating the 40th anniversary of the Paris ring road by presenting its story. It combines a web documentary, an interactive map with flashcodes (symbols based on the technology of QR codes), a radio show and a collection of photos taken by drivers or the local residents.The web, the radio, the documentary and the cell phone are the mediums used to describe the ring road of yesterday, today and tomorrow."
It makes a lot of sense to use a variety of mediums to impart information and to teach with technology.
Simon Staffans: "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...
Simon Staffans builds on Robert Pratten's 5Rs of Mobile in Transmedia Storytelling.
Peeps consume different media at different times on different devices. Worth some thought for sure.
It's all in the....timing...
Jason Hamilton: "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum. However, almost anyone with any knowledge in the area would agree that one of the biggest early influences was the film Star Wars and the pop culture phenomenon it started."
I would also recommend checking out Jason Hamilton's Star Wars Timeline.
Un ejemplo claro de transmedia.
Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"
An excellent look at transmedia storytelling and fandom.
Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation. Narrative = cognitive coherence and participation = stakeholders.
Simple but genius.
Caitlin Burns: "Building a foundation for a long running entertainment franchise requires techniques such as transmedia storytelling that expand narratives successfully across multiple media platforms, so that fans can dive deeper into the world in ways that feel authentic."
Caitlin Burns makes the case for transmedia storytelling when marketing YA novel-based properties ....
Expanding their universe. Doesn't take good old Albert to understand this ;)
Fiona Milburn: "Follow the links for the latest on projects being tracked by Transmedia: Storytelling for the Digital Age" ...
Defiance: The First Video-Game Television Show
Susan Karlin: “A new science fiction franchise faces many technical challenges in marrying a video game with a television show.”
Kickstarter Alert: Authentic in All Caps
Daniel Donahoo: “Storytellers and those interested in how we wander around the web should be interested in this little transmedia storytelling project coming out of the brain of Christy Dena called Authentic in All Caps.”
Exclusive Interview: ‘Lizzie Bennet Diaries’ Transmedia Producer Jay Bushman talks the Streamys, the show, more
Marama Whyte: “The latest in our series of exclusive Lizzie Bennet Diaries interviews – Hypable spoke to The LBD Transmedia Producer Jay Bushman about his recent Streamys win, his work on the show, and what transmedia is all about, anyway.”
"Jeff Gomez (@Jeff_Gomez) is CEO of Starlight Runner Entertainment, a New York-based production company that consults on major brands, video games and with Hollywood studios on some of their most popular consumer products and entertainment franchises."
Dan Ball talks to Jeff Gomez about transmedia storytelling for brands.
Sam Ford: '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'
Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.
"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."
Rob Salkowitz: "As comics have become more powerful lords of the entertainment universe, we look at what’s in store, across platforms, for 2013."
After a stellar year in 2012, what's next for comics? Hint: there's a lot of transmedia storytelling involved.
Bastante interesante. Me gusta ver estos cambios, en especial porque poco a poco se empiezan a ver las fusiones entre los estilos estadounidense y japonés (hell, yeah, me refiero a Avatar: La leyenda de Aang/Korra).
Personalmente, me encanta que los cómics empiecen a usar más esta plataforma. No que no lo hubieran hecho antes (Marvel luego te engancha para que descargues libremente el número 1 de todos sus cómics y luego ya te vende los demás) o que no hubieran existido plataformas para hacerlo (Comicrack!!!). Como sea, me parece que estas tendencias son perfectamente observables hoy día y que podemos ver a dónde hacen evolucionar al cómic sin grandes temores a que echen algo a perder (además de la línea editorial de DC, is that to say)