Simon Staffans: "[...] how can we chase our story more efficiently? Here are three tools for anyone to use, that might put you on the right track – the only thing you need is a willingness to challenge your story as it stands today" ...
Christy Admiraal: "There’s no question that anyone who considers himself or herself part of a fandom will have a different read on a piece of media from someone on the outside—whether it’s due to taking in all supplemental material, shipping a certain pairing, participating in fan theorizing, or some combination thereof—but exactly how does their experience differ from a reader or regular viewer who’s never dived any deeper into non-canonical material?"
Simon Staffans: "We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for."
Nemetics Institute: "Embrace all the channels though which you can meaningfully learn and convey your messages. This is a curated piece about transmedia and the literacy that goes with learning through multiple channels."
Anne Zeiser: "If you're feeling dread because the plug has been pulled on your drug of choice -- the soapy period costume drama set in post-Edwardian England -- don't lament,Downton will live on. In today's world of digital and transmedia content, strong brands live on forever. And the juggernaut Downton brand will be everywhere after the broadcast series ends."
Simon Staffans: "When we have connected and engaged with the audience, how do we turn that engagement into funding; funding that will help us make more of what we’ve already made and give us something to point to when we want to enthuse future partners and financiers about new ideas and new ventures."
Dr. Chester Elijah Branch: "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"
Kevin Hodgson: "In simple terms, I like to think of transmedia as storytelling with few if any boundaries, and as we continue to explore digital writing this month and beyond, this idea of taking a story for a walk across platforms seems to be right in tune with the possibilities of writing in a digital age" ...
Caty McCarthy: "Before Winston, a glasses-clad gorilla scientist, was leaping across maps to crush his enemies in the chaotic multiplayer battles of Overwatch, he was merely a young ape with big aspirations and an affinity for peanut butter. But you wouldn’t know that from merely playing the game."
Matthias Puschmann: "Coinciding with the premiere of the series, BBC Three launched the '#FindTheGirl' campaign, a transmedia project that invites viewers to step into the world of Thirteen, where another young girl has been taken and they can help save her by joining the investigation."
Simon Staffans: "Over the past few years I’ve helped produce a fair share of marketing. It’s not something I’m ashamed of, far from it. In a sense they’ve been opportunities to utilize storytelling and, yes, transmedia storytelling methods for the most logical of reasons" ...
Simon Staffans: "I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away."
Henry Jenkins: "As my student Geoff Long likes to say, transmedia is an adjective, not a noun, and as such, it needs something to modify. Much of the conversation here has centered around transmedia entertainment, transmedia storytelling, or perhaps transmedia branding and transmedia learning. But, when the word transmedia modifies activism or mobilization, there is no more important voice in the world today than Lina Srivastava. In her hands, transmedia becomes a verb — something we do to make a difference in the world."
DRC: Part Two of this interview can be found here.
Simon Staffans: "Last week I had the pleasure of talking at the Documentary Campus Masterschool in Cologne. I’d been asked to speak about things transmedia (which is a term I still find myself using, not for pitching but definitely in my own development work) and multiplatform, and how to use these methods and ways of thinking to engage with an audience in a fruitful way."
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