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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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How smart are connected toys?

How smart are connected toys? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Nicole Kobie:  "Think back to when you were a child: the thought of your favourite doll or teddy bear learning your name and intelligently talking to you would be simply magical" ...

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The Groundbreaking History Of Star Wars Toys

The Groundbreaking History Of Star Wars Toys | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


James Whitbrook:  "When Star Wars released in 1977, the face of science fiction in popular culture was changed forever — but a year later, the movie helped transform the toy industry as well. Since then, Star Wars and the toys it inspired have been forever linked, a story that can just as easily be told through figures as it can the films."

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What Nintendo Did Right and Wrong With Its Amiibo Figurines

What Nintendo Did Right and Wrong With Its Amiibo Figurines | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Chris Kohler:  "Nintendo's Amiibo, its entry into the "toys-to-life" gaming accessory business that also includes Activision's Skylanders and Disney's Infinity, seems to be off to a fairly good start. But it could have been much better."

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Welcome to the FUTURE of CONNECTED TOYS

Welcome to the  FUTURE of CONNECTED TOYS | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Maya Zuckerman:  "We are in the dawn of a new toy era - the rise of the connected and integrated toys."

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Making the Old New Again: Reviving Content with Transmedia Techniques and Connected Toys

Making the Old New Again:  Reviving Content with Transmedia Techniques and Connected Toys | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Beth Rogozinski:  "The mystical magical fountain of youth was a place where if you drank the waters – the old would become young again.  While we are still searching for these waters for us mere humans – certain entertainment properties have unlocked the source:  adaptation, modernization and transmediation."

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Disney's Biggest Stars Join Forces for Skylanders-Style Gaming Mash-Up

Disney's Biggest Stars Join Forces for Skylanders-Style Gaming Mash-Up | Transmedia: Storytelling for the Digital Age | Scoop.it

Chris Kohler:  "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative."

The Digital Rocking Chair's insight:

It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months.  Must say, I don't mind ... it looks pretty cool.  It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation.  John Lasseter has described it as “a tool chest for creativity".

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Parker Donat's curator insight, January 22, 2013 7:33 PM

I wouldn't be surprised if Disney pulls off this multi-story world game and makes millions.

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Movie Tie-In Toys Galore At London’s Toy Fair 2012! Lord Of The Rings, The Dark Knight Rises, Avengers And More

Movie Tie-In Toys Galore At London’s Toy Fair 2012! Lord Of The Rings, The Dark Knight Rises, Avengers And More | Transmedia: Storytelling for the Digital Age | Scoop.it

Once your inner six year-old has calmed down a bit, take a look at some of the latest move tie-in toys being exhibited at Toy Fair 2012 right now.

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LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing

LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
Debate over gender-based toy marketing has reached a fever pitch.
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Cut Lego Friends a Break

Cut Lego Friends a Break | Transmedia: Storytelling for the Digital Age | Scoop.it

Today, Lego announced a new line aimed square at girls: Lego Friends. These sets include pretty, feminine figures that are more articulated than classic Lego minifigs, blocks in a palette of colors including pink and purple, and sets like bakeries and dog shows...

 

[Further discussion on gender preference in toys can be found @scoopit http://bit.ly/rSzygb]

 

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Startup lets kids design their own plush toys

Startup lets kids design their own plush toys | Transmedia: Storytelling for the Digital Age | Scoop.it
Scott Schube was watching his two older children create characters in online games a few years ago when he wondered if there was a way to bring the designs to life. "They spend half their time creating characters,...
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Toying with Transmedia: The Future of Entertainment is Child’s Play

Toying with Transmedia: The Future of Entertainment is Child’s Play | Transmedia: Storytelling for the Digital Age | Scoop.it
In what could be the ultimate twist on Toy Story, Henry Jenkins suggests that action figures -- those Star Wars and Masters of the Universe dolls from a few decades ago -- had the power to spark human creativity and transcend their original function.
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Thomas the Tank Engine teams up with Barbie as Mattel buys Hit

Thomas the Tank Engine teams up with Barbie as Mattel buys Hit | Transmedia: Storytelling for the Digital Age | Scoop.it
The acquisition will add preschool favourites such as Barney the purple dinosaur, Fireman Sam and Angelina Ballerina to the ranks of the world's largest toymaker.
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Skylanders: Spyro's Adventure Could Be the Most Expensive Game You Ever Buy

Skylanders: Spyro's Adventure Could Be the Most Expensive Game You Ever Buy | Transmedia: Storytelling for the Digital Age | Scoop.it
While at least two of us at Kotaku enjoy Skylanders: Spyro's Adventure enough to recommend a purchase, that doesn't mean we're oblivious to the costly downsides to a game that sells its downloadable content on toy store shelves.
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How Transmedia Made LEGO the Most Powerful Brand in the World

How Transmedia Made LEGO the Most Powerful Brand in the World | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Rick DeMott:  "The tremendous success of LEGO’s storytelling and world-building can be seen in toys, games, TV, movies and even fan fiction."

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Dr. Pamela Rutledge's curator insight, May 31, 3:38 PM

LEGO did a great job of activating two profound assets in their transmedia efforts: 1) a product that was itself essentially about nontraditional storytelling and 2) a highly psychologically-invested customer base who had linked their own stories with LEGO over a lifespan of play.

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The Rise and Fall and Rise of Hasbro's TV Strategy

The Rise and Fall and Rise of Hasbro's TV Strategy | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Sam Thielman:  "What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual property, which for decades has been key to its bottom line."

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Toy makers use transmedia storytelling to drive sales

Toy makers use transmedia storytelling to drive sales | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jordan England-Nelson:  "Rather than rely on popular films to generate buzz for new products, toy companies are creating in-house studios to produce their own video content to get kids excited about new toy lines."

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Child’s [#transmedia] play

Child’s [#transmedia] play | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Schumpeter:  "Standalone toys lack scale and versatility. Franchises that span multiple platforms—from cartoons to video games to films to physical toys—are a better bet" ...

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jose antonio gabelas's curator insight, September 16, 2013 7:30 AM

"La mayoría de los niños experimentan un personaje en forma digital antes de la reproducción física." Algo que debiera preocupar no solo a la industria del juguete, sino también a los padres, madres y escuela...

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How 'Skylanders' Creates a Superfan Economy

How 'Skylanders' Creates a Superfan Economy | Transmedia: Storytelling for the Digital Age | Scoop.it
Mashable sat down with Activision and a bonafide Skylanders superfan to unpack just how the series keeps fans coming back for more.
The Digital Rocking Chair's insight:

Why Skylanders keeps going from strength to strength ...

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Transmedia Storytelling From Lego: A World Without Limits

Transmedia Storytelling From Lego: A World Without Limits | Transmedia: Storytelling for the Digital Age | Scoop.it

Omar Kattan: "Lego understood very early on that they’re not in the toy business, but instead, the imagination business. As a result of this, Lego brought their bricks to life through the magical power of story told through multiple platforms."

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Could Cancer Cure Barbie? Mattel vs. Beautiful and Bald Barbie

Could Cancer Cure Barbie?  Mattel vs. Beautiful and Bald Barbie | Transmedia: Storytelling for the Digital Age | Scoop.it
Barbie is just shy of 53 years old. She’s survived the Vietnam War, the fall of the Berlin Wall and German reunification, both wars with Iraq and has managed to outlast 10 U.S. Presidents. But she might have just met her match with two cancer survivors.
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Hamleys' baby steps towards gender equality

Hamleys' baby steps towards gender equality | Transmedia: Storytelling for the Digital Age | Scoop.it
Toy store Hamleys has stopped labelling floors in blue and pink for boys and girls. But will it change the way children play, asks Zoe Williams?
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Rishi Suresh's curator insight, December 5, 2013 10:17 PM

This article is amazing. It shows something so deeply ingrained into our modern brains, that we have never actually stopped to think about it. Why is pink so strongly associated with girls and women? And why is just about everything else, especially blue, associated with boys? Why can't girls have blue? In regards to this, a store called Hamleys has decided to remove signs saying "Boys" and "Girls." Not only that, they have also abandoned the "color coding" of blue and pink. This is amazing because such a small change can actually have huge impacts, such as making people realize that they were unconsciously obeying the "color coding" and segregation of sexes. 

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Lego Friends: It’s Lego But, You Know, for Girls

Lego Friends: It’s Lego But, You Know, for Girls | Transmedia: Storytelling for the Digital Age | Scoop.it
After concentrating on the boys market for the last five or six years, our favorite manufacturer of plastic building blocks is trying to capture the other 50 percent of the kids market with Lego Friends, a new line aimed at girls aged 5 and above...

 

[Further discussion on gender preference in toys can be found @scoopit http://bit.ly/rSzygb]

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Study: Over Half Of UK Kids Own Real Toys For Virtual Worlds

Study: Over Half Of UK Kids Own Real Toys For Virtual Worlds | Transmedia: Storytelling for the Digital Age | Scoop.it
More than half of all children in the UK own a physical toy based on free-to-play and subscription-based virtual worlds and games like Club Penguin or Mind Candy's Moshi Monsters, according to a new study by Dubit Research.
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[Transmedia Case Study] How Barbie & Ken Were Reunited by Social Media

[Transmedia Case Study] How Barbie & Ken Were Reunited by Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it
Take a look behind the scenes at how Mattel reunited its iconic doll couple with a marketing campaign that heavily utilized social media.

 

[This is an excellent look at how Mattel used transmedia storytelling to engage fans in Ken & Barbie's worlds.]

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Top 4 Skylander Characters Revealed

Top 4 Skylander Characters Revealed | Transmedia: Storytelling for the Digital Age | Scoop.it
Now that Skylanders: Spyro's Adventure is out the big debate is which characters are the best to collect. My family each has a different approach to this.
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