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Eric Jaffe: "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."
Are you sure you want to delete this scoop?
"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."
Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.
Another fun infographic ... this time from the Content Marketing Association.
CMA: "From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success."
great visual reference!
Creative writing in steps
This a great list, but, perfect? I don't know about that :) Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.
Mike Jones: "Words come and go, in and out of fashion. And when the topics of discussion are screen-production, screen-media, technology and narrative, words can fall out of fashion very quickly."
Mike Jones, "Transmedia projects are just peanut butter" ... need I say more?
multi-new-trans media madnessCreate and express...
Very cool! Joseph Campbell's Hero's Journey illustrated with Lego figures. (Starts fully at slide 6.)
Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories.
Sunni Brown: "As I grow in my visual thinking work, it’s become abundantly clear that the story is 100 times more powerful than the visuals that support it" ...
Jeff Barber: "I'm feeling like today's a good day for a fan rant, so here we go..."
DRC: You might also like The role of mobile in the transmedia storytelling of Prometheus.
The Slaughterhouse-Five author thrills a crowd as he uses X and Y axes to demonstrate the shapes of classic storylines...
A fun watch!
A website that presents an ongoing sci-fi series about the town in a format unlike any TV you've ever seen...
[I really like this concept, and Nick De Martino's article provides great background material on the genesis of this project. It's also worth checking out the Mashable article @scoopit http://bit.ly/w27sIs]
"When we talk about transmedia, we often talk about the role of the audience (as well we should), and giving control of the story over to the audience."
Lance shares his first hand experience in what it takes to build original storyworlds. From Pandemic 1.0 which invaded the Sundance Film Festival this year, to his new participatory storytelling trilogy, Reboot Stories, which kicked off this year with an actual space launch...
Glee is a TV series that was aired for the first time by Fox in 2009: a musical comedy about the life of a group of talented teenagers, looking for celebrity. Using a multi-platform system, punctuated by the intelligent use of storytelling and music, the series draws a committed audience.
"Story" has been with us for as long as we have been communicating. We tell stories to better understand how we can or should move through life. Existentialists such as Paul Ricour and Peter Brooks...
How to create a compelling 3-minute story that sells, and where to tell them online, ...
Tracey Halvorsen: "[...]experiencing “stories” is a core human desire, not only for entertainment, but touching upon our basic survival instincts. By experiencing other people’s stories, we seek to have a wider perspective on life and how to traverse it."
Become a better storymaker.
Siobhan O'Flynn looks at why successful transmedia projects don't have to start with the story ... they can start with the audience.
Siobhan O'Flynn: "Although I can think of numerous examples where ‘story first’ was the design principle to follow, particularly for documentary and/or more art house projects (think ARTE, NFB), in this instance [Ruby Skye P.I.] in a more mainstream, commercial space Jill’s audience first engagement strategy is now a stand-out winner by all metrics of success."
Senongo Akpem: "This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences."
An interesting article which uses some great transmedia works to illustrate its points.
Un article interressant avec de belles références sur des travaux transmedias.
Excellent overview with links to some great content.
A fascinating piece of advice.
Elisabeth Greenbaum Kasson: "The entertainment business is engaged in nothing less than the reinvention of narrative, and the leading edge is something called transmedia."
That day, as Erwin scanned Reddit, a question caught his eye. It was posed by someone calling themselves The_Quiet_Earth: “Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern U.S. Marine infantry battalion or MEU [Marine Expeditionary Unit]?” Erwin clicked on the question and a lively comment thread unfurled.
DRC: A "blow by blow" account of the Hollywood Dream. It makes a great read.
"James Erwin, 37, [used to work] for a financial services firm in Des Moines, Iowa, writing software manuals."
[Following on from his article @scoopit http://bit.ly/yu1Ob4 Lucas J. W. Johnson discusses "interactive" versus "authorial" story structure in game design. He also suggests that transmedia may provide the best of both "storytelling" worlds.
Note: it's interesting to compare Lucas' post with that of Tadhg Kelly @scoopit http://bit.ly/zBOEaB]
With Moonbot Studios, a children’s animation star remakes the cinematic experience. And that’s just his first trick.
"I've been turning over a conundrum lately about stories that outlive their creators, and creators that outlive their stories, and the things that can happen as a result."
But a stand-alone film, these days, works against the nature of modern media, with its vortex of information, reaction and reassessment. New media actually invites the involvement of audience, rather than simply its attention. And this interaction has come to define the media landscape. Could documentaries form the permanent center in a changing tableau?
With the advent of digital devices and rich new ways of shaping content, the pressure is on to rethink how we produce and present our stories.