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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Eric Jaffe:  "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."

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Nathalie Gloudemans-Voogd's curator insight, January 6, 8:36 AM

"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."

Sónia Laima's curator insight, January 6, 9:16 AM

Magic! 

CIM Academy's curator insight, January 13, 8:19 AM

Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.

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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Another fun infographic ... this time from the Content Marketing Association.


CMA:  "From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success."

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KindredReaders's curator insight, January 2, 11:45 AM

great visual reference!

Ali Anani's curator insight, January 3, 1:39 AM

Creative writing in steps

Gennia Holder's curator insight, January 14, 9:50 AM

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

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Resurrecting Multimedia from the mire of Transmedia

Resurrecting Multimedia from the mire of Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

Mike Jones:  "Words come and go, in and out of fashion. And when the topics of discussion are screen-production, screen-media, technology and narrative, words can fall out of fashion very quickly."

The Digital Rocking Chair's insight:

Mike Jones, "Transmedia projects are just peanut butter" ... need I say more?

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XYEYE's curator insight, July 1, 2013 10:45 AM
...and hear we go again, something I said a while ago: why are we calling it so many buzzwords when in realities it multimedia, at least that's where is started and in that it defines it more completely on so many levels!
John Fellows's curator insight, July 2, 2013 9:25 PM

multi-new-trans media madness
Create and express... 

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12 Essential Steps of a Phenomenal Story


Via Jess McCulloch
The Digital Rocking Chair's insight:

Very cool! Joseph Campbell's Hero's Journey illustrated with Lego figures. (Starts fully at slide 6.)

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Martin (Marty) Smith's comment, January 7, 2013 8:49 PM
Strange to tell Joseph Campbell's Hero With A Thousand Faces with Lego characters but it flies by faster chan Campbell.
Martin (Marty) Smith's curator insight, January 7, 2013 8:55 PM

Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories. 

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Visual Notes on The Infamous Robert McKee: STORY Seminar in London

Visual Notes on The Infamous Robert McKee: STORY Seminar in London | Transmedia: Storytelling for the Digital Age | Scoop.it

Sunni Brown: "As I grow in my visual thinking work, it’s become abundantly clear that the story is 100 times more powerful than the visuals that support it" ...


Via siobhan-o-flynn
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Is the Prometheus transmedia campaign using mobile effectively to engage me in the story?

Is the Prometheus transmedia campaign using mobile effectively to engage me in the story? | Transmedia: Storytelling for the Digital Age | Scoop.it

Jeff Barber: "I'm feeling like today's a good day for a fan rant, so here we go..."


DRC:  You might also like The role of mobile in the transmedia storytelling of Prometheus.

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Graphic novels: watch Kurt Vonnegut plot a story curve [Video]

Graphic novels: watch Kurt Vonnegut plot a story curve [Video] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Slaughterhouse-Five author thrills a crowd as he uses X and Y axes to demonstrate the shapes of classic storylines...


A fun watch!

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Beckinfield -- the Haunted Town Where the Audience Creates the Story

Beckinfield -- the Haunted Town Where the Audience Creates the Story | Transmedia: Storytelling for the Digital Age | Scoop.it
A website that presents an ongoing sci-fi series about the town in a format unlike any TV you've ever seen...

 

[I really like this concept, and Nick De Martino's article provides great background material on the genesis of this project.  It's also worth checking out the Mashable article @scoopit http://bit.ly/w27sIs]

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The Audience and the Story

The Audience and the Story | Transmedia: Storytelling for the Digital Age | Scoop.it

"When we talk about transmedia, we often talk about the role of the audience (as well we should), and giving control of the story over to the audience."

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Story R&D – a look at building stories for 21c

Story R&D – a look at building stories for 21c | Transmedia: Storytelling for the Digital Age | Scoop.it

Lance shares his first hand experience in what it takes to build original storyworlds. From Pandemic 1.0 which invaded the Sundance Film Festival this year, to his new participatory storytelling trilogy, Reboot Stories, which kicked off this year with an actual space launch...

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Glee: the music at the center of a multi-platform story

Glee: the music at the center of a multi-platform story | Transmedia: Storytelling for the Digital Age | Scoop.it

Glee is a TV series that was aired for the first time by Fox in 2009: a musical comedy about the life of a group of talented teenagers, looking for celebrity. Using a multi-platform system, punctuated by the intelligent use of storytelling and music, the series draws a committed audience.

 

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Agency, Game and Transmedia Story

Agency, Game and Transmedia Story | Transmedia: Storytelling for the Digital Age | Scoop.it
"Story" has been with us for as long as we have been communicating. We tell stories to better understand how we can or should move through life. Existentialists such as Paul Ricour and Peter Brooks...
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How to create stories that sell: The 9 beats to all great pitches

How to create stories that sell: The 9 beats to all great pitches | Transmedia: Storytelling for the Digital Age | Scoop.it

How to create a compelling 3-minute story that sells, and where to tell them online, ... 

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Become a Storymaker

Become a Storymaker | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Tracey Halvorsen:  "[...]experiencing “stories” is a core human desire, not only for entertainment, but touching upon our basic survival instincts. By experiencing other people’s stories, we seek to have a wider perspective on life and how to traverse it."

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Stacey Py Flynn's curator insight, November 17, 2013 8:26 AM

Become a better storymaker. 

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Transmedia Heresy! Don’t Start with the Story…..

Transmedia Heresy! Don’t Start with the Story….. | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Siobhan O'Flynn looks at why successful transmedia projects don't have to start with the story ... they can start with the audience.


Siobhan O'Flynn:  "Although I can think of numerous examples where ‘story first’ was the design principle to follow, particularly for documentary and/or more art house projects (think ARTE, NFB), in this instance [Ruby Skye P.I.] in a more mainstream, commercial space Jill’s audience first engagement strategy is now a stand-out winner by all metrics of success."

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Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences [#Transmedia]

Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Senongo Akpem:  "This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences."

The Digital Rocking Chair's insight:

An interesting article which uses some great transmedia works to illustrate its points.

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gawlab's curator insight, May 20, 2013 11:38 AM

Un article interressant avec de belles références sur des travaux transmedias.

Asil's curator insight, May 20, 2013 3:53 PM

Excellent overview with links to some great content. 

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Making a Film? Read the Credits First

Making a Film? Read the Credits First | Transmedia: Storytelling for the Digital Age | Scoop.it
“I’m fascinated by end credits,” said Colvard. “They’re so revealing. They’re fascinating in that filmmakers use them to continue the story….there’s so much more information there.”
The Digital Rocking Chair's insight:

A fascinating piece of advice.

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Transmedia Companies Want 'Story-Driven' Tech People

Transmedia Companies Want 'Story-Driven' Tech People | Transmedia: Storytelling for the Digital Age | Scoop.it

Elisabeth Greenbaum Kasson: "The entertainment business is engaged in nothing less than the reinvention of narrative, and the leading edge is something called transmedia."

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How One Response to a Reddit Query Became a Big-Budget Flick

How One Response to a Reddit Query Became a Big-Budget Flick | Transmedia: Storytelling for the Digital Age | Scoop.it
That day, as Erwin scanned Reddit, a question caught his eye. It was posed by someone calling themselves The_Quiet_Earth: “Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern U.S. Marine infantry battalion or MEU [Marine Expeditionary Unit]?” Erwin clicked on the question and a lively comment thread unfurled.


DRC: A "blow by blow" account of the Hollywood Dream.  It makes a great read.


"James Erwin, 37, [used to work] for a financial services firm in Des Moines, Iowa, writing software manuals."

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Power of Story

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Audience and Story continued

Audience and Story continued | Transmedia: Storytelling for the Digital Age | Scoop.it

[Following on from his article @scoopit http://bit.ly/yu1Ob4 Lucas J. W. Johnson discusses "interactive" versus "authorial" story structure in game design.  He also suggests that transmedia may provide the best of both "storytelling" worlds.

 

Note:  it's interesting to compare Lucas' post with that of Tadhg Kelly @scoopit http://bit.ly/zBOEaB]

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At Moonbot's Louisiana Studio, A Pixar Vet Dreams Up Magical, Interactive Stories

At Moonbot's Louisiana Studio, A Pixar Vet Dreams Up Magical, Interactive Stories | Transmedia: Storytelling for the Digital Age | Scoop.it
With Moonbot Studios, a children’s animation star remakes the cinematic experience. And that’s just his first trick.
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Longevity of a Franchise

Longevity of a Franchise | Transmedia: Storytelling for the Digital Age | Scoop.it

"I've been turning over a conundrum lately about stories that outlive their creators, and creators that outlive their stories, and the things that can happen as a result."

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Could Documentaries Form the Tent Pole of the Multi-Platform Story Revolution?

Could Documentaries Form the Tent Pole of the Multi-Platform Story Revolution? | Transmedia: Storytelling for the Digital Age | Scoop.it

But a stand-alone film, these days, works against the nature of modern media, with its vortex of information, reaction and reassessment. New media actually invites the involvement of audience, rather than simply its attention. And this interaction has come to define the media landscape.  Could documentaries form the permanent center in a changing tableau?


Via Gary Hayes
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Story, interrupted: why we need new approaches to digital narrative

Story, interrupted: why we need new approaches to digital narrative | Transmedia: Storytelling for the Digital Age | Scoop.it
With the advent of digital devices and rich new ways of shaping content, the pressure is on to rethink how we produce and present our stories.
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