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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Cross-Platform Marketing Spotlight: Sparrow Hall for Motorola & (RED)™

Cross-Platform Marketing Spotlight: Sparrow Hall for Motorola & (RED)™ | Transmedia: Storytelling for the Digital Age | Scoop.it
For Motorola & (RED)™, Sparrow Hall collaborated with DRAFTFCB to develop a year-long transmedia marketing campaign, including original content from around the world – exclusive music and media downloads, videos, live events,...
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Partnering Stories with Brands – Sparrow Hall and Ryan Aynes – DIY Days NYC 2012

Partnering Stories with Brands – Sparrow Hall and Ryan Aynes – DIY Days NYC 2012 | Transmedia: Storytelling for the Digital Age | Scoop.it
Cross-platform storyteller and branded entertainment expert Sparrow Hall discusses how today's storytellers can (and should) partner with brands to reach larger audiences, acquire production funding, and develop a thriving business model...
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“Prometheus” and TED: Where Does Marketing End and Entertainment Begin?

“Prometheus” and TED: Where Does Marketing End and Entertainment Begin? | Transmedia: Storytelling for the Digital Age | Scoop.it
"Peter Weyland at TED2023," a co-branded immersive storytelling collaboration between TED and the upcoming film "Prometheus" by Ridley Scott, shows that there's no longer a line separating marketing from entertainment.

 

[Frank Rose's article over at Deep Media is also worth a read http://bit.ly/yiE0AG]

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MORE TO THE STORY with Sparrow Hall – What Is Transmedia?

MORE TO THE STORY with Sparrow Hall – What Is Transmedia? | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia storyteller and brand director Sparrow Hall defines transmedia storytelling, illustrating how a narrative can travel across multiple mediums, including books, ebooks, film, music and social networking sites.
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Sparrow Hall on Re-thinking Our Experience With Books

Sparrow Hall on Re-thinking Our Experience With Books | Transmedia: Storytelling for the Digital Age | Scoop.it
VIDEO: Sparrow Hall delivering the keynote address at the New York State Art Teachers Association 2011 Annual Conference.
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Transmedia: Introducing a Future Where We Will Live the Story (Part 3 of 3)

Transmedia: Introducing a Future Where We Will Live the Story (Part 3 of 3) | Transmedia: Storytelling for the Digital Age | Scoop.it
The universe of a story can't be contained by a single medium – a book, a film, a video game. It lives on another plain, sprawling in every direction. The future of storytelling will be about finding more ways to step within.

 

[Part I can be found @scoopit http://bit.ly/u6siQS and Part II @scoopit http://bit.ly/sPEEoX ]

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Transmedia: Introducing a Future Where We Will Live the Story (Part 1)

Transmedia: Introducing a Future Where We Will Live the Story (Part 1) | Transmedia: Storytelling for the Digital Age | Scoop.it

As revenue grows more elusive in the entertainment business, industry leaders are recognizing the power of transmedia (cross-platform) storytelling to captivate audiences and...

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Transmedia Storytelling Spotlight: Prometheus “Happy Birthday David”

Transmedia Storytelling Spotlight: Prometheus “Happy Birthday David” | Transmedia: Storytelling for the Digital Age | Scoop.it

Sparrow Hall: "I’m continually impressed by the transmedia storytelling marketing campaign for the upcoming film, Prometheus – a prequel to Alien."

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L’Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling

L’Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
Here's to Cartier for taking a bold step into the realm of branded storytelling. Now all they need is a script.

 

[However, like their jewellery, their imagery is beautiful ... check out the video and Sparrow Hall's analysis:  http://bit.ly/yKzYbO]

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MORE TO THE STORY with Sparrow Hall – Why Transmedia?

MORE TO THE STORY with Sparrow Hall – Why Transmedia? | Transmedia: Storytelling for the Digital Age | Scoop.it
A multi-faceted creative career that's actually sustainable? Transmedia storyteller and brand director Sparrow Hall shows us how transmedia allows artists to tell stories over multiple mediums while monetizing their creativity.

 

[Interested in transmedia but don't have a lot of time?  Then this new web series is for you!  In less than 3 minutes Sparrow Hall outlines why transmedia is important to content creators everywhere.  And, if you don't yet know what transmedia is, check out part one of the series @scoopit http://bit.ly/ydcyUn]

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What Movies Can Teach Us About Creating a Better Book – Sparrow Hall Keynote Address (Pt. 2)

What Movies Can Teach Us About Creating a Better Book – Sparrow Hall Keynote Address (Pt. 2) | Transmedia: Storytelling for the Digital Age | Scoop.it
How a film about heroin addiction, and a sweat-soaked night of dancing, inspired a book that takes literature in a whole new direction.

 

[Pt. 1 can be found @scoopit http://bit.ly/sIFTuQ]

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Inspiring “Hybrids” of Art and Self Promotion: Our New Transmedia Storytellers

Inspiring “Hybrids” of Art and Self Promotion: Our New Transmedia Storytellers | Transmedia: Storytelling for the Digital Age | Scoop.it
When artists communicate their message through multiple formats it allows us to travel further into the material—and our own imaginations.
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Transmedia: Introducing a Future Where We Will Live the Story (Part 2)

Transmedia: Introducing a Future Where We Will Live the Story (Part 2) | Transmedia: Storytelling for the Digital Age | Scoop.it

"What is the true value of a book? The printed story, or the world it allows us to enter? Could a dead and buried publishing industry be reborn through transmedia experiences?"

 

[Part I can be found @scoopit http://bit.ly/u6siQS ]

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Living in StoryWorld: Q&A with Transmedia author Sparrow Hall

Living in StoryWorld: Q&A with Transmedia author Sparrow Hall | Transmedia: Storytelling for the Digital Age | Scoop.it
You define yourself as a transmedia author, producer and brand developer. How do you go about explaining what you do to someone who knows nothing about transmedia?
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