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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Let's face it: social TV is dead

Let's face it: social TV is dead | Transmedia: Storytelling for the Digital Age | Scoop.it
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Janko Roettgers:  "As the second-screen space is consolidating, it’s time to face reality and admit that social TV is dead, and much of it was a bad idea to begin with."

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What Transmedia Creators Can Learn From Social TV

What Transmedia Creators Can Learn From Social TV | Transmedia: Storytelling for the Digital Age | Scoop.it

Mike Vogel:  "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...

The Digital Rocking Chair's insight:

Some great tips on utilizing Social TV techniques for smaller transmedia projects.

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An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience [#Transmedia]

An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg:  "In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes."

The Digital Rocking Chair's insight:

Starz aims to reward Spartacus fans with a full-on transmedia experience ....

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An inside look at how Starlight Runner develops social TV storytelling [#Transmedia]

An inside look at how Starlight Runner develops social TV storytelling [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg:  "The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers)."

The Digital Rocking Chair's insight:

The "how?" and the "why?" of Starlight Runner's approach to transmedia storytelling.

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How show runners should be using social TV, an interview with Sons of Anarchy’s Kurt Sutter

How show runners should be using social TV, an interview with Sons of Anarchy’s Kurt Sutter | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg:  "TV creators and show runners, who have always been the backbone of the TV content we love are now embracing social in ways we could have never imagined" ...

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How STARZ is using social TV with ‘Boss’ and ‘Spartacus’

How STARZ is using social TV with ‘Boss’ and ‘Spartacus’ | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg:  "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ...

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An inside look at Cinemax’s social TV strategy for ‘Hunted’

An inside look at Cinemax’s social TV strategy for ‘Hunted’ | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg: "Here are two of the major components that Campfire has cooked up with Cinemax to unleash the shows themes, characters and more to potential viewers" ...

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How A&E used Instagram to promote Longmire

How A&E used Instagram to promote Longmire | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg: "To launch the show, the network launched the “Longmire OUT WEST-AGRAM” photo contest on Facebook. We spoke with Guy Slattery, the EVP of A&E Marketing, about Instagram’s role in the social TV mix" ...

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Behind the scenes of one of social TV’s biggest adventures

Behind the scenes of one of social TV’s biggest adventures | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg: "Imagine a 24-hour, record-breaking bus tour with The Flaming Lips, combined with a multicamera live webcast that never stops, and you have MTV’s O Music Awards. We survived the trip, tagging along on the press bus and covering the entire experience via four different Storify’s. Here’s a summary of the adventure, and click into the links below for more photos, tweets and clips" ...

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Surprising reasons why TV should pay attention to Reddit

Surprising reasons why TV should pay attention to Reddit | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg: "With a new CEO and a powerful community of TV fans across specific shows, specific characters and more TV networks are starting to see their fans have the most fun and become the most engaged with Reddit."

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MTV Brings Fans Into The “Teen Wolf” Story With Social TV Program, “The Hunt”

MTV Brings Fans Into The “Teen Wolf” Story With Social TV Program, “The Hunt” | Transmedia: Storytelling for the Digital Age | Scoop.it

Christine Champagne: '“Millennials want to have this radical intimacy with the stars of the shows and feel like they are in the shows and part of them, and this is a very natural way to bring them in,” says Tina Exarhos, EVP of Marketing and Multiplatform Creation at MTV, MTV2, mtvU, and MTV.com.'

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Tom George's comment, June 5, 2012 3:49 PM
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How FOX is the most social TV network

How FOX is the most social TV network | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg: "The past year has been a defining one for the network’s social TV efforts. Partnering with Twitter for DM-based voting for X Factor and launching “Touch,” the first ever global social launch were just among their many innovations."

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Twitter UK boss says social TV happens whether broadcasters like it or not

Twitter UK boss says social TV happens whether broadcasters like it or not | Transmedia: Storytelling for the Digital Age | Scoop.it

Tony Wang: "Broadcasters are not the ones to choose whether to have social TV. It happens whether they like it or not. But they have a choice about how to harness that social TV energy"

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How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | Transmedia: Storytelling for the Digital Age | Scoop.it

Brian Anthony Hernandez:  "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...

The Digital Rocking Chair's insight:

Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away."


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Henrik Safegaard - Cloneartist's curator insight, March 10, 2013 12:13 AM

We don't look at social as something we do, we look at social as part of who we are.

Pamela Bartar's curator insight, March 10, 2013 3:23 AM

added value ! ?....

Luca Brigada's curator insight, March 18, 2013 3:56 PM

"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.

Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."

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The Transmedia Genius of Pretty Little Liars

The Transmedia Genius of Pretty Little Liars | Transmedia: Storytelling for the Digital Age | Scoop.it

Sheila Seles:  "First and foremost, Pretty Little Liars is getting transmedia right" ...

The Digital Rocking Chair's insight:

Blue Fin Labs, the Social TV Analytics company, looks at how Pretty Little Liars is successfully leveraging social media for transmedia storytelling.

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The Connector: Meet The Woman Behind HBO’s Social Scene

The Connector: Meet The Woman Behind HBO’s Social Scene | Transmedia: Storytelling for the Digital Age | Scoop.it

Christine Champagne:  "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."

The Digital Rocking Chair's insight:

A look at HBO's strategy for brand extensions and audience engagement in the social media space.

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The second screen explained: What it is and how it works

The second screen explained: What it is and how it works | Transmedia: Storytelling for the Digital Age | Scoop.it

Adam Poltrack:  "You've probably been hearing a lot about the "second screen" lately, but do you understand what it is and what it means for the future of televised entertainment?"

The Digital Rocking Chair's insight:

A straightforward, yet in-depth, explanation of the second screen "phenomenon".


Tags:  Multiscreen, Second Screen, Social TV, Television

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Nicolas Moulard - Actuonda's curator insight, December 27, 2012 3:30 AM

add your insight...

Brad Tollefson's curator insight, January 2, 2013 10:42 PM

Multitasking meets emersion...

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Will storytelling take social TV’s center stage in 2013?

Will storytelling take social TV’s center stage in 2013? | Transmedia: Storytelling for the Digital Age | Scoop.it

Jacob Shwirtz:  "As social TV continues to evolve, with more start-ups, more consolidation and broader impact on our industry, it seems appropriate to take stock of 2012 and try to foresee what 2013 has in store for the hottest buzzword in the media industry."

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Must-Tweet TV: How The Pioneers Of Social Television Turn Viewers Into VIPs

Must-Tweet TV: How The Pioneers Of Social Television Turn Viewers Into VIPs | Transmedia: Storytelling for the Digital Age | Scoop.it

Amy Jo Martin: "Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons. In fact, these lessons apply to practitioners in any major medium (radio, film, television, journalism)" ...

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Wale Gbadamosi-Oyekanmi: Who “owns” Social TV trademarks?

Wale Gbadamosi-Oyekanmi: Who “owns” Social TV trademarks? | Transmedia: Storytelling for the Digital Age | Scoop.it

James Martin: "What's in a hashtag? The founder of social TV agency Darewin explains" ...

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‘White Collar’ Cranks Up the Heat With Interactive Social TV Game

‘White Collar’ Cranks Up the Heat With Interactive Social TV Game | Transmedia: Storytelling for the Digital Age | Scoop.it

Christina Warren: "The game and experience, dubbed Neal’s Stash, is the final stage of a multi-faceted social TV and transmedia campaign that Ford sponsored for the USA Network show" ...

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‘Campfire’ fans the flames of social TV community

‘Campfire’ fans the flames of social TV community | Transmedia: Storytelling for the Digital Age | Scoop.it

Natan Edelsburg: "Over the last few years, we’ve watched social TV grow primarily through the rise of intense fan cultures that could finally be heard louder than ever before across Twitter, Facebook, Tumblr and more" ...

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USA ‘Suits Up’ to Social TV With ‘Suits Recruits’

USA ‘Suits Up’ to Social TV With ‘Suits Recruits’ | Transmedia: Storytelling for the Digital Age | Scoop.it

Christina Warren: "When USA’s hit show Suits returns to the airwaves on June 14, fans will already be part of the storyline, thanks to a new interactive social TV campaign that the network is rolling out" ...

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USA ramps up social TV efforts for summer months

USA ramps up social TV efforts for summer months | Transmedia: Storytelling for the Digital Age | Scoop.it

Cory Bergman: "One of the challenges of summer programming is, well, getting people to watch. As a marketing vehicle, social TV is more important than ever during the slower months"...

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How Oprah is Revolutionizing Social TV in Real-Time

How Oprah is Revolutionizing Social TV in Real-Time | Transmedia: Storytelling for the Digital Age | Scoop.it

[With Oprah's Lifeclass] "She is incorporating social media and interactivity into every episode across various platforms, from Facebook and Twitter to Skype and Instagram. For example, Oprah encourages viewers at home and in the audience to live tweet responses to the topics mentioned on the show and then discusses them in real-time with her guests."

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rodicabalan's comment, April 7, 2012 4:18 AM
10x for sharing, Oprah is a teacher in so many ways...