Unlike trailers, which use rapid-cut, repurposed footage 'transmedia' videos expand the movie's narrative.
DRC: For those "not yet versed in transmedia storytelling," Jeff Gomez & Simon Pulman cover the following:
- The Creative/Marketing Line Has Blurred
- Successful Transmedia Engages on Multiple Levels
- The Marketing Is an Extension of the Story Itself
- Challenge and Opportunity