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Bryan M. Wolfe: "Using a smartphone in a movie theater is a big no-no. But using a tablet is absolutely fine when the movie you’re watching comes from Disney and stars The Little Mermaid."
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Second screen user experience. Great example!
This defeats the purpose of going to the movie theater entirely. It does not make sense to have everyone in the audience bring their tablet to the screening to be able to interact. When everyone in the theater is on a tablet, who is actually watching the film? Audience interactions are a great idea but they are not appropriate for places such as movie theaters. –Aellise Czupryna
Adam Poltrack: "You've probably been hearing a lot about the "second screen" lately, but do you understand what it is and what it means for the future of televised entertainment?"
A straightforward, yet in-depth, explanation of the second screen "phenomenon".
Tags: Multiscreen, Second Screen, Social TV, Television
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Multitasking meets emersion...
Breeanna Hare: "The next time you pause to watch TV try an experiment: Watch the show in its entirety without interacting with another device" ...
The Guardian: "In this post, we look at what makes the interface of the Second Screen tick and how we tackled some of the problems which we've come across" ...
Natan Edelsburg: "TNT’s Leverage, which recently began it’s fifth season, has become “the first major TV series to do a behind-the scenes episode guide as an iBooks Author title" ...
Kit Eaton: "You know when you're watching TV and you have to check what films an actor's been in, or what the live score is in that baseball game you're only slightly interested in...so you grab your smartphone? That's the future."
Gary Hayes at the Media140 conference discusses: "high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services)" …
Stuart Dredge: "Second-screen apps are all the rage in the TV industry, but the idea is catching on for the film world too" ...
"We're building a studio of the future that has the pieces in place to pick up where Hollywood is dropping the ball," said Lee. "We're saying this is what the future of storytelling looks like. This is how you engage with audiences on not just one platform, but across multiple platforms."
Future possibilities for media in communication.
Here, we take a more property-specific angle, checking in with the content creators who are building bespoke apps and, in some cases, building social interaction into the very fabric of the shows...
[Part one of this series can be found @scoopit http://bit.ly/wofPYP]
John Gaudiosi: "Building on the success of the Emmy-nominated, fan favorite HashTag Killer, SocialSector.usanetwork.com centers around an online reality competition in which contestants are sequestered in an unknown location and one contestant is voted off each week."
A great look at how lessons learnt from Hash Tag Killer informed the development of Psych's new second screen experience, The S#cial Sector.
Love the name #Hashtag Killer
Desdemona Bandini: "Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV" ...
The Guardian: "Pulling together the vast mass of Olympics-related updates - blog posts, tweets, pictures, results, and more - in a single app for tablet created a bunch of design challenges."
Kit Eaton: "Call it remote viewing, if you're a sci-fi type, but "television" has until very recently meant one thing only: It's a one-way window into another world. That's very swiftly about to change" ...
Allegra Tepper: 'NBC Publishing hopes that the ebook won’t just provide a supplement to the show, but will create an “entirely new ‘second-screen’ experience.” The company hopes to pave the way for television interactivity, and “bridge the gap between fan and screen.”'
Tim Adler: "More and more people are watching live-entertainment television shows while simultaneously interacting with the content on mobile devices. But could 'second-screen' viewing also work for documentaries?"
Image: "Channel 4’s Embarrassing Bodies pioneered audience participation by encouraging viewers to take online tests"
Cory Bergman: "Not every TV viewer is the same, and that also goes for viewers who engage with the second screen" ...
Victoria Jaye: "As more and more internet connected devices enter the living room, we can extend entertainment beyond broadcast and the TV screen, bringing our shows to life for audiences in ever more exciting ways.
Our editorial approach to companion experiences is three fold:
The second screen—whether it be your laptop, tablet, or smart phone—is changing the way audiences watch and actually interact with the programs they watch.
[A look at The Voice, The Grammy Awards and WGN America.]
It’s easy to understand why 2012 is shaping up to be the year of social TV. Consumers are turning to the so-called second screen like never before...
[The first in a series of articles on the world of social TV looks at Shazam, GetGlue, Miso, IntoNow and Zeebox.]