Paula Bernstein: "Usually moviegoers are instructed to turn off their smartphones while watching a film, but with "App," the new Dutch thriller directed by Bobby Boermans, viewers are encouraged to keep their phones on in order to experience the second-screen content."
John Gaudiosi: "Building on the success of the Emmy-nominated, fan favorite HashTag Killer, SocialSector.usanetwork.com centers around an online reality competition in which contestants are sequestered in an unknown location and one contestant is voted off each week."
The Digital Rocking Chair's insight:
A great look at how lessons learnt from Hash Tag Killer informed the development of Psych's new second screen experience, The S#cial Sector.
Desdemona Bandini: "Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV" ...
Kit Eaton: "Call it remote viewing, if you're a sci-fi type, but "television" has until very recently meant one thing only: It's a one-way window into another world. That's very swiftly about to change" ...
Allegra Tepper: 'NBC Publishing hopes that the ebook won’t just provide a supplement to the show, but will create an “entirely new ‘second-screen’ experience.” The company hopes to pave the way for television interactivity, and “bridge the gap between fan and screen.”'
Tim Adler: "More and more people are watching live-entertainment television shows while simultaneously interacting with the content on mobile devices. But could 'second-screen' viewing also work for documentaries?"
Image: "Channel 4’s Embarrassing Bodies pioneered audience participation by encouraging viewers to take online tests"
Victoria Jaye: "As more and more internet connected devices enter the living room, we can extend entertainment beyond broadcast and the TV screen, bringing our shows to life for audiences in ever more exciting ways.
Our editorial approach to companion experiences is three fold:
Kit Eaton: "You know when you're watching TV and you have to check what films an actor's been in, or what the live score is in that baseball game you're only slightly interested in...so you grab your smartphone? That's the future."
Gary Hayes at the Media140 conference discusses: "high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services)" …
"We're building a studio of the future that has the pieces in place to pick up where Hollywood is dropping the ball," said Lee. "We're saying this is what the future of storytelling looks like. This is how you engage with audiences on not just one platform, but across multiple platforms."
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