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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Eric Jaffe:  "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."

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Nathalie Gloudemans-Voogd's curator insight, January 6, 2014 8:36 AM

"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."

Sónia Laima's curator insight, January 6, 2014 9:16 AM

Magic! 

CIM Academy's curator insight, January 13, 2014 8:19 AM

Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.

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The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"In the first of a three-part series, author Jonathan Gottschall discusses the science of storytelling--not just escapism, stories have real power to hold human attention and shape our thinking."

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Bad Spoon's curator insight, October 26, 2013 3:57 AM

Un autre excellent article exposant l’influence du storytelling sur le public

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Atomic Theater: Watch the Tiniest Movie Of All Time

Atomic Theater: Watch the Tiniest Movie Of All Time | Transmedia: Storytelling for the Digital Age | Scoop.it

Joe Berkowitz:  "Filmmakers like Michael Bay are usually interested only in going bigger--trying to top themselves with set pieces and spectacles that succeed through excess. In the technology space, however, there is a constant race to make things smaller."

The Digital Rocking Chair's insight:

This is so cool!

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Asil's curator insight, May 5, 2013 7:53 PM

This really is amazing.

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The Science Of Comic Strips

The Science Of Comic Strips | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Eric Jaffe:  "[Psychologist Neil Cohn of University of California at San Diego] says any language has a "holy triumvirate" of elements: expressive form, grammar, and meaning. Comics, he argues, meet all three requirements."

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Giuseppe Fattori's curator insight, January 8, 2014 5:16 PM

Language is more than just a series of words strung together. A sentence must have some essential structure, some system of rules governing words and clauses--a grammar. You don't have to be Strunk or White to recognize this system at work; it's automatic in the brain. In Noam Chomsky's famous example, people know that the meaningless sentence "colorless green ideas sleep furiously" is grammatically correct the very first time they see it.

Carolyn Guertin's curator insight, July 20, 2014 3:14 AM

comic strips

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Why You’re Addicted to TV

Why You’re Addicted to TV | Transmedia: Storytelling for the Digital Age | Scoop.it
Newsweek talks to the creators of today’s most addictive shows about what they’re doing to make sure we just can’t stop.
The Digital Rocking Chair's insight:

Wow! I couldn't stop reading this article ... the science of storytelling and why it's currently the "Age of the Hyperserial."

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Dorothea Martin's curator insight, May 20, 2013 3:30 AM

Absolute Leseempfehlung! 

Das Phänomen des "Binge-watching"s (Komakucken?!) und "Hyperserien"


“I’ve always said that I don’t see my show as serialized so much as hyperserialized,” explains Vince Gilligan, creator of AMC’s Breaking Bad. “That is something that, honestly, I wouldn’t have been allowed to do 10 or 15 years ago.”

Während Serien wie Sopranos, The Wire oder Deadwood zuerst ihre Charaktere entwickelten und die Handlung erst an zweiter Stelle kam, entwerfen heutige "Hyperserien" Tableaus, die von einer zentralen Frage vorwärts getrieben werden - und noch größeres Suchtpotenzial haben:


"And that’s ultimately the biggest difference between the Hyperserials and the legendary shows that spawned them: a purer, more intense focus on one linear, series-long plotline. Hyperserials tend to do away with recaps, teasers, and exposition of any kind. They make even less sense when viewed out of order"

Rogério Rocha's curator insight, May 20, 2013 7:23 AM

IN A certain sense, all television is addictive. This should be pretty obvious, given that Americans watch more than five hours a day, on average. At that rate, a person who lives to the age of 80 will spend 21 percent of his or her adult life—the equivalent of 4,175 days, or nearly 13 years—in front of the tube.

Asil's curator insight, May 20, 2013 3:45 PM

Machinimatographers can take some tips from this thought-piece on how we consume television serials.

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The Science of Storytelling

The Science of Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

"A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful."

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