Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Connected Museums and Connected Learning [#Transmedia]

Connected Museums and Connected Learning [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
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DRC:  Robert Pratten on creating immersive learning experiences with Conducttr and transmedia.

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The three C’s of transmedia storytelling

The three C’s of transmedia storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
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Robert Pratten:  "I created the diagram above in preparation for my talk at Neuchâtel film festival next week.  It probably needs a little explaining" ...

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Brad Tollefson's curator insight, July 9, 2015 12:38 AM

The three Cs are:

Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.

At the intersections we see the actions and functions we must support:

Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
HEEJUN LIM's curator insight, August 3, 2015 11:23 PM

 

Robert Pratten:  "I created the diagram above in preparation for my talk at Neuchâtel film festival next week.  It probably needs a little explaining" ...

AvizorMedia's curator insight, November 24, 2016 3:04 AM
Os dejamos una sencilla infografía sobre las tres C del transmedia storytelling 
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Transmedia Card Deck

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Robert Pratten:  "We’re delighted to release our Transmedia Card Deck for everyone to print, cut out and use at home! The cards are offspring of the Transmedia Playbook and intended to serve several purposes:

  • show how stories can be told with audience participation
  • develop creative muscles so that it becomes easier to include participation from the beginning."
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siobhan-o-flynn's curator insight, September 10, 2014 8:45 AM

Robert Pratten:  "We’re delighted to release our Transmedia Card Deck for everyone to print, cut out and use at home! The cards are offspring of theTransmedia Playbook and intended to serve several purposes:

show how stories can be told with audience participationdevelop creative muscles so that it becomes easier to include participation from the beginning."
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Immersion and space [#Transmedia]

Immersion and space [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
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Robert Pratten:  "Transmedia storytellers will often include live events and real world actions in their experiences. As a company that wants to blur the boundary between fiction and reality, we  [Transmedia Storyteller] spend a lot of time thinking how creators should tackle this."

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Debbie Elicksen 's curator insight, June 19, 2014 11:22 PM

The story should really be the focus in the middle, then it branches out into sub-stories -- that both stand alone and also pull more depth into the main story at the same time. 

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Watch Dogs Location-based Game

Watch Dogs Location-based Game | Transmedia: Storytelling for the Digital Age | Scoop.it
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Robert Pratten:  "This post discusses how to build a Watch Dogs-inspired location-based game using Conducttr, SMS and phone calls."

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Transmedia and Reality TV

Transmedia and Reality TV | Transmedia: Storytelling for the Digital Age | Scoop.it
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Robert Pratten:  "One of the interesting paradoxes about the reality TV is that more a show is less like reality, so the better the ratings" ....

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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'

The Digital Rocking Chair's insight:

Many thanks to Robert Pratten for another great transmedia resource.

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Dr. Pamela Rutledge's comment, May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, June 1, 2013 1:06 AM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 3:10 AM

Interesting tool that could be adapted, I guess... 

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The Band as a Brand – transmedia storytelling and music

The Band as a Brand – transmedia storytelling and music | Transmedia: Storytelling for the Digital Age | Scoop.it
Robert Pratten talks to the Music Business School in London about how lessons from transmedia storytelling can be applied to developing a music artist.
The Digital Rocking Chair's insight:

Robert Pratten's podcast, and accompanying slide presentation, on transmedia storytelling as a way to attract and retain audiences.

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Audience Engagement: Designing for Intrinsic Motivations

Audience Engagement: Designing for Intrinsic Motivations | Transmedia: Storytelling for the Digital Age | Scoop.it
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Top 5 Best Practices in Transmedia Storytelling

Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling.
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First Mobile Platform for Transmedia Storytelling

First Mobile Platform for Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

"LAUNCHING TODAY is a mobile app that allows audiences to immerse themselves in stories that blur the boundaries of fiction and reality and digital life and real life."

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Transmedia for Good (sustainable living). La Kolok Case Study

Transmedia for Good (sustainable living). La Kolok Case Study | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten:  "I was luck enough to interview transmedia writer Alexandre Pierrin about his amazing project La Kolok (http://www.la-kolok.com/) which encourages and educates audiences on the issues and opportunities for sustainable living."

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Transmedia in Education [Case Study]

This presentation highlights the power to engage students through transmedia storytelling.


And, you might also like Does Transmedia Enhance Learning for Kids? which is a SXSW interview with Sara DeWitt, vice president of PBS Kids Interactive.

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Getting Started in Transmedia Storytelling - 2nd Edition

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"This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner."

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Jeni Mawter's curator insight, August 21, 2015 11:59 PM

A wonderful resource for anyone interested in telling their story in a multitude of different ways.

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Transmedia for Change

Transmedia for Change | Transmedia: Storytelling for the Digital Age | Scoop.it
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Robert Pratten:  "Transmedia for Change (T4C) is an umbrella term that encompasses transmedia activism (change in society or community) and personal growth (change in lifestyle, personal development). Underlying T4C is the belief that stories matter, that those stories need to be told to the right people at the right time and most importantly that projects should offer a pathway to success."

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Transmedia Playbook from Transmedia Storyteller

Transmedia Playbook from Transmedia Storyteller | Transmedia: Storytelling for the Digital Age | Scoop.it
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Robert Pratten:  "The purpose of the book is to stimulate ideas and inspiration. It’s a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators."

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Katie Frank's curator insight, June 29, 2014 2:01 PM

Transmedia interactive, inspiring storytelling

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Interview: Why CANAL+ Spain took Game of Thrones transmedia

Interview: Why CANAL+ Spain took Game of Thrones transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
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Simon Staffans:  "Discover how the pay TV channel engaged Game of Thrones fans beyond TV with crossmedia platform Conducttr" ...

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Michelle Cfas's curator insight, June 20, 2014 11:28 AM

Sustaining consumer interest through immersive cross platform experiences - brands take note..

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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | Transmedia: Storytelling for the Digital Age | Scoop.it
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Eduardo Pradanos interviews Robert Pratten, CEO at Transmedia Storyteller ....

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Mobile, transmedia and timing

Mobile, transmedia and timing | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans:  "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...

The Digital Rocking Chair's insight:

Simon Staffans builds on Robert Pratten's 5Rs of Mobile in Transmedia Storytelling.

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Ryan Crowder's curator insight, June 7, 2013 2:16 PM

Peeps consume different media at different times on different devices. Worth some thought for sure.

Brad Tollefson's curator insight, June 18, 2013 8:06 PM

It's all in the....timing...

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Active Story System - design methodology for transmedia storytelling

Robert Pratten:  "Design methodology for creating participatory transmedia stories."

The Digital Rocking Chair's insight:

Another great resource from Robert Pratten's @tStoryteller

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Anne-Claire Goyet's curator insight, January 17, 2013 6:11 AM

Avec des Lego, c'est tout de suite plus amusant !

Dolly Bhasin 's curator insight, January 22, 2013 10:13 PM

A very useful approach for launching new brands and creating a buzz about a new product!

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Transmedia Lab Presentation [by @robpratten]

Transmedia Lab Presentation [by @robpratten] | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "I’m delighted that the presentation I gave to the Transmedia Lab in Spain is now on YouTube!"

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Location-based Storytelling

Location-based Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "Location-based storytelling is popular and there is much to gain by applying a transmedia storytelling-based approach" ...

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Our 7 Tenets of Future Storyworlds

Our 7 Tenets of Future Storyworlds | Transmedia: Storytelling for the Digital Age | Scoop.it

"At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds"...

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Transmedia is a matter of perception

Transmedia is a matter of perception | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "The slide [...] is from Stephen Anderson‘s deck on Perception Strategy - it’s well worth taking the time to read it but I pulled out this slide because it struck me how important these questions are for transmedia storytelling!"

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