Just imagine that you are reading a book and a QR code is printed on the page that connects you a video, connect with people mentioned on social networks, view a map of geographic place or be lead to website with more information or interactive...
Anna Maguire: "Imagine strolling around a new city with a map (printed or available as a PDF) that allowed you to access stories related to the area you are exploring? But not just a story. Each QR code will take you to a webpage where you can read the story and choose your own way to continue the story out of a few different options."
Emily Craven: "I have been advocating for over twelve months that the print book is a fantastic place to explore a multimedia experience, yet only a daring few are moving into the print/transmedia realm. In fact, as far as I’m aware, only one print book has taken that step into interactivity using my favourite free technology, the QR code, and that book is Awake by Joel N. Clark" ...
Say what you will about QR (Quick Response) codes: they are just a fad, they will be forgotten once augmented reality takes hold or they’re just an extra step in inputting a URL but they are here and people are enjoying using them, so make the most of them!
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