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Anna Maguire: "Imagine strolling around a new city with a map (printed or available as a PDF) that allowed you to access stories related to the area you are exploring? But not just a story. Each QR code will take you to a webpage where you can read the story and choose your own way to continue the story out of a few different options."
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Simple use of QR codes that really works. Be inspired!
Storytelling meets Tourism, with an inspiring use of QR Codes!
"The stories will allow you to find the “hidden nooks and secret features” of a number of cities."
I codici QR permettono di scoprire le storie dei luoghi interessanti che fanno parte della propria città...
Emily Craven: "I have been advocating for over twelve months that the print book is a fantastic place to explore a multimedia experience, yet only a daring few are moving into the print/transmedia realm. In fact, as far as I’m aware, only one print book has taken that step into interactivity using my favourite free technology, the QR code, and that book is Awake by Joel N. Clark" ...
Scott Blake makes incredible interactive portraits out of bar codes, illustrating how black-and-white data can come to resemble a personal connection.
Wikipedia has chosen the Welsh town of Monmouth in the UK for a new project that will make use of QR codes. The project will be named Monmothpedia and aims to document the life of the entire town.
There is something retro about the concept of 'storytelling' and I prefer it to the concept of immersive experience when it comes to new media forms, not least because I find that storytelling has ...
The idea that you take a piece of the painting with you, that the story continues on beyond your first impressions and exists in both the physical and digital worlds.
[This has such amazing transmedia storytelling possibilities.]
Say what you will about QR (Quick Response) codes: they are just a fad, they will be forgotten once augmented reality takes hold or they’re just an extra step in inputting a URL but they are here and people are enjoying using them, so make the most of them!
Joanna Penn: "In this post, guest blogger Emily Craven explains how you can use one simple thing – a QR code – to give your readers a more interactive experience" ...
Jason Boog: "Can QR codes actually help you tell a story? On the Morning Media Menu today, one filmmaker outlined his efforts to promote a mind-bending movie" ...
"I’ve personally been fascinated with QR Codes since I first became aware about them some time ago [...]"
QR codes are shaping up to become a big player in 2012. Today, we take look at some of the coolest QR code campaigns and interesting ways to implement them.
Whether they're the wave of the future or just another fad, though, remains to be seen.