Transmedia: Storytelling for the Digital Age

Transmedia storytelling can work equally well for fiction, non-fiction, and hybrid forms that combine fiction and non-fiction.

[A look at some of the temptations and drivers within transmedia narrative design.]

"A series of technological, economic, and consumer trends are driving the development of transmedia projects as a new form of marketing, entertaining, and educating" ...

"As transmedia storytelling becomes more common it is being rolled out across a variety of industries and in many different applications."

[Citing many transmedia properties as examples, Peter von Stackelberg looks at the use of transmedia in: Entertainment, Marketing & Branding, Education, and Activism.  He also looks at its Business Implications.]