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Scoop.it!
See how Wieden + Kennedy figured out how to keep Old Spice's mojo going after the successful "Man Your Man Could Smell Like" campaign.
[This is a great case study in online fan engagement, which is why I decided to scoop.it ... even though, it isn't quite transmedia.] No comment yet.
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Scoop.it!
Tweet ESCAPE PLANS MATTER I love bold, ballsy big campaigns that go all-in and make a statement. But sometimes the work doesn’t quite go as planned and you may end up with a bit of egg on your face. Delete the scoop?
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