Nuno Bernardo: "Hollywood is in love with YouTube. Last year, DreamWorks Animation paid $33 million for YouTube channel AwesomenessTV, Warner Bros. invested $18 million in the YouTube channel Machinima and most recently, Disney purchased Maker Studios for $500 million" ...
Nuno Bernardo: "Extending or crossing stories to different media and platforms is not a recent activity. [...] However, the way in which audiences consume content has evolved, and the media experience is no longer defined by the device it is consumed on."
The Digital Rocking Chair's insight:
Nuno Bernardo is a multiplatform producer & head of beActive Media. If you're not familiar with beActive's work, you should definitely check them out. They are currently celebrating 10 years of transmedia production.
Nuno Bernado: "[...] the use of social media for storytelling and content promotion shouldn’t be done without a big degree of research and planning. If you are trying to create a community on a social network, you should examine why people are using social media."
Nuno Bernardo: "Transmedia is a buzzword that the film industry has used quite a lot in the last couple of years, from independent movies that have a companion web site and a Facebook Fan page, to the multi-million dollar interactive experience that involve games, web sites and live events"...
At Wattpad, we recently launched a new transmedia eReading project with beActive Entertainmentthat invites readers to become gamers, creators and observers in a 360-degree story experience hosted on an eReading environment.
You’re ready to produce your first transmedia project. You have a strong premise; you created a story world with great characters living in it. You’re ready to share your vision with the world. You have fleshed out which media you are going to use but the next step is the hardest – finance.
This 18-page guide will teach you everything you need to know about how to prepare a funding application and how to pitch a Transmedia or Cross-media entertainment project including examples, secret tips and more:
Nuno Bernardo: "As the habits of audiences continue to evolve from traditional to digital platforms like the internet, tablets and smartphones, content producers also need to commit their resources to understanding these platforms and the ways in which audiences can engage with content through them."
Ally Millar: "CEO of multinational production company beActive, Nuno Bernardo is an award-winning and Emmy-nominated writer/producer/publisher with several years of experience in transmedia production. He’s just launched his latest project, Collider World, an epic sci-fi story told across a range of media platforms" ...
Nuno Bernado: "In the last few decades storytelling suffered from established and rigid formats and lengths but now, with new digital platforms, storytelling can regain more freedom and creators can focus on proper story and character development" ...
"The head of beActive Media & MIPCube speaker explains how transmedia tactics can be applied to documentary and factual entertainment shows."
In this article Nuno Bernado discusses his journey from transmedia projects aimed at teen girls to developing "documentaries and factual TV series aimed at older audiences". With 350 South, beActive is taking the "extended documentary" into the transmedia realm by way of social media and audience engagement.
For more on factual television's embrace of transmedia, you might want to check out the "Action Documentary" Battle Castle and read more on their transmedia approach over at Digital Media Wire.
Nuno Bernardo is an award-winning transmedia writer/producer and creator of the world’s first international interactive on-line teen series, Sofia’s Diary. He is also the CEO of transmedia production company beActive and author of The Producer’s Guide to Transmedia.
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