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"Taking the example of one of his transmedia productions, [Nuno Bernardo] beActive's CEO shares tips on how to create meaningful virtual worlds"
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'beActive's CEO [Nuno Bernardo] explains why "transmedia enriches stories by activating our human affinity for shared experiences"'
Nuno Bernardo: "Extending or crossing stories to different media and platforms is not a recent activity. [...] However, the way in which audiences consume content has evolved, and the media experience is no longer defined by the device it is consumed on."
Nuno Bernardo is a multiplatform producer & head of beActive Media. If you're not familiar with beActive's work, you should definitely check them out. They are currently celebrating 10 years of transmedia production.
Nuno Bernado: "[...] the use of social media for storytelling and content promotion shouldn’t be done without a big degree of research and planning. If you are trying to create a community on a social network, you should examine why people are using social media."
Nuno Bernardo: "Transmedia is a buzzword that the film industry has used quite a lot in the last couple of years, from independent movies that have a companion web site and a Facebook Fan page, to the multi-million dollar interactive experience that involve games, web sites and live events"...
Transmedia Storytelling Berlin: 'Award winning and Emmy nominated transmedia writer and producer Nuno Bernardo answers our questions “Why Transmedia?”'
The creator of Sofia’s Diary (photo) tells how his team engaged with this and other social shows' fans, keeping the characters 'alive' beyond the episodes. Take note!
Harness the power of transmedia to develop a fan base and create a built-in audience for your film...
When it came to book publishing as part of a cross media strategy for a new UK entertainment brand, content producer Nuno Bernardo knew he had to play the long game...
At Wattpad, we recently launched a new transmedia eReading project with beActive Entertainmentthat invites readers to become gamers, creators and observers in a 360-degree story experience hosted on an eReading environment.
You’re ready to produce your first transmedia project. You have a strong premise; you created a story world with great characters living in it. You’re ready to share your vision with the world. You have fleshed out which media you are going to use but the next step is the hardest – finance.
This 18-page guide will teach you everything you need to know about how to prepare a funding application and how to pitch a Transmedia or Cross-media entertainment project including examples, secret tips and more:
Another great publication from Nuno Bernardo. [Email address requested in exchange for access.]
Some good advice from Nuno.
'Show me the MONEY'... and show me something I haven't seen before. That is the premise of this article showcasing some insight into the actual 'how to' of cross platform storytelling. Thank you Nuno Bernardo and Simon Staffans for sharing
Nuno Bernardo: "As the habits of audiences continue to evolve from traditional to digital platforms like the internet, tablets and smartphones, content producers also need to commit their resources to understanding these platforms and the ways in which audiences can engage with content through them."
The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out. This is why customer/audience persona development from a psychological perspective is so important.
the importance of UCD!
Great transmedia projects!
Because digital is now a serious entertainment money-maker in its own right, argues beActive Media's Bernardo
Ally Millar: "CEO of multinational production company beActive, Nuno Bernardo is an award-winning and Emmy-nominated writer/producer/publisher with several years of experience in transmedia production. He’s just launched his latest project, Collider World, an epic sci-fi story told across a range of media platforms" ...
Nuno Bernado: "In the last few decades storytelling suffered from established and rigid formats and lengths but now, with new digital platforms, storytelling can regain more freedom and creators can focus on proper story and character development" ...
"The head of beActive Media & MIPCube speaker explains how transmedia tactics can be applied to documentary and factual entertainment shows."
In this article Nuno Bernado discusses his journey from transmedia projects aimed at teen girls to developing "documentaries and factual TV series aimed at older audiences". With 350 South, beActive is taking the "extended documentary" into the transmedia realm by way of social media and audience engagement.
For more on factual television's embrace of transmedia, you might want to check out the "Action Documentary" Battle Castle and read more on their transmedia approach over at Digital Media Wire.
The creator of the recently-launched development & production fund Digital Comedy Lab explains how to use transmedia strategies to develop and market a comedy show
Nuno Bernardo is an award-winning transmedia writer/producer and creator of the world’s first international interactive on-line teen series, Sofia’s Diary. He is also the CEO of transmedia production company beActive and author of The Producer’s Guide to Transmedia.
Nuno Bernardo, the CEO of beActive Entertainment, talks about the opportunities and challenges of working in the transmedia landscape in this video interview.
Younger audiences are the early adopters of new technologies and new interactive devices ...