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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Nuno Bernardo: How to build an exciting and convincing transmedia storyworld

Nuno Bernardo: How to build an exciting and convincing transmedia storyworld | Transmedia: Storytelling for the Digital Age | Scoop.it
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"Taking the example of one of his transmedia productions, [Nuno Bernardo] beActive's CEO shares tips on how to create meaningful virtual worlds"

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Nuno Bernardo: Storytelling is a social experience

Nuno Bernardo: Storytelling is a social experience | Transmedia: Storytelling for the Digital Age | Scoop.it
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'beActive's CEO [Nuno Bernardo] explains why "transmedia enriches stories by activating our human affinity for shared experiences"'

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Nuno Bernardo: 5 key Transmedia challenges… or opportunities!

Nuno Bernardo: 5 key Transmedia challenges… or opportunities! | Transmedia: Storytelling for the Digital Age | Scoop.it

Nuno Bernardo:  "Extending or crossing stories to different media and platforms is not a recent activity. [...] However, the way in which audiences consume content has evolved, and the media experience is no longer defined by the device it is consumed on."

The Digital Rocking Chair's insight:

Nuno Bernardo is a multiplatform producer & head of beActive Media.  If you're not familiar with beActive's work, you should definitely check them out.  They are currently celebrating 10 years of transmedia production.

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Nuno Bernardo: How to use new Social tools — like Pinterest — in Transmedia Projects

Nuno Bernardo: How to use new Social tools — like Pinterest — in Transmedia Projects | Transmedia: Storytelling for the Digital Age | Scoop.it

Nuno Bernado: "[...] the use of social media for storytelling and content promotion shouldn’t be done without a big degree of research and planning. If you are trying to create a community on a social network, you should examine why people are using social media."

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Nuno Bernardo: How to use Transmedia to launch a Movie Franchise

Nuno Bernardo: How to use Transmedia to launch a Movie Franchise | Transmedia: Storytelling for the Digital Age | Scoop.it

Nuno Bernardo: "Transmedia is a buzzword that the film industry has used quite a lot in the last couple of years, from independent movies that have a companion web site and a Facebook Fan page, to the multi-million dollar interactive experience that involve games, web sites and live events"...


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Transmedia Storytelling Around The World: Nuno Bernardo

Transmedia Storytelling Around The World: Nuno Bernardo | Transmedia: Storytelling for the Digital Age | Scoop.it

Transmedia Storytelling Berlin: 'Award winning and Emmy nominated transmedia writer and producer Nuno Bernardo answers our questions “Why Transmedia?”'

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Nuno Bernardo: How to make your Audience part of your New Drama

Nuno Bernardo: How to make your Audience part of your New Drama | Transmedia: Storytelling for the Digital Age | Scoop.it

The creator of Sofia’s Diary (photo) tells how his team engaged with this and other social shows' fans, keeping the characters 'alive' beyond the episodes. Take note!

 

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How to Create a Franchise, Indie-Style

How to Create a Franchise, Indie-Style | Transmedia: Storytelling for the Digital Age | Scoop.it
Harness the power of transmedia to develop a fan base and create a built-in audience for your film...
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Books at the heart of a cross media strategy

Books at the heart of a cross media strategy | Transmedia: Storytelling for the Digital Age | Scoop.it

When it came to book publishing as part of a cross media strategy for a new UK entertainment brand, content producer Nuno Bernardo knew he had to play the long game...

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Transmedia Novel Experience and the Mobile Market

Transmedia Novel Experience and the Mobile Market | Transmedia: Storytelling for the Digital Age | Scoop.it

At Wattpad, we recently launched a new transmedia eReading project with beActive Entertainmentthat invites readers to become gamers, creators and observers in a 360-degree story experience hosted on an eReading environment.

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Nuno Bernardo: How to fund your next Transmedia project

Nuno Bernardo: How to fund your next Transmedia project | Transmedia: Storytelling for the Digital Age | Scoop.it

You’re ready to produce your first transmedia project. You have a strong premise; you created a story world with great characters living in it. You’re ready to share your vision with the world. You have fleshed out which media you are going to use but the next step is the hardest – finance.

 

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How to Pitch and Prepare a Successful Funding Application for a Transmedia Project

How to Pitch and Prepare a Successful Funding Application for a Transmedia Project | Transmedia: Storytelling for the Digital Age | Scoop.it

This 18-page guide will teach you everything you need to know about how to prepare a funding application and how to pitch a Transmedia or Cross-media entertainment project including examples, secret tips and more:


Via Simon Staffans
The Digital Rocking Chair's insight:


Another great publication from Nuno Bernardo.  [Email address requested in exchange for access.]

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Simon Staffans's curator insight, June 18, 4:38 AM

Some good advice from Nuno.

Juliana Loh's curator insight, June 19, 9:07 AM

'Show me the MONEY'... and show me something I haven't seen before. That is the premise of this article showcasing some insight into the actual 'how to' of cross platform storytelling. Thank you Nuno Bernardo and Simon Staffans for sharing

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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | Transmedia: Storytelling for the Digital Age | Scoop.it
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Nuno Bernardo:  "As the habits of audiences continue to evolve from traditional to digital platforms like the internet, tablets and smartphones, content producers also need to commit their resources to understanding these platforms and the ways in which audiences can engage with content through them."

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Dr. Pamela Rutledge's curator insight, March 19, 9:07 AM

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

danielle's curator insight, March 26, 2:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 10:32 AM

Great transmedia projects!

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Nuno Bernardo: Why we don’t talk about digital pennies anymore?

Nuno Bernardo: Why we don’t talk about digital pennies anymore? | Transmedia: Storytelling for the Digital Age | Scoop.it

Because digital is now a serious entertainment money-maker in its own right, argues beActive Media's Bernardo

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When [transmedia] worlds collide: an interview with Nuno Bernardo

When [transmedia] worlds collide: an interview with Nuno Bernardo | Transmedia: Storytelling for the Digital Age | Scoop.it

Ally Millar: "CEO of multinational production company beActive, Nuno Bernardo is an award-winning and Emmy-nominated writer/producer/publisher with several years of experience in transmedia production. He’s just launched his latest project, Collider World, an epic sci-fi story told across a range of media platforms" ...


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Nuno Bernardo: Why producing for multiple platforms is good for storytelling… and for business

Nuno Bernardo: Why producing for multiple platforms is good for storytelling… and for business | Transmedia: Storytelling for the Digital Age | Scoop.it

Nuno Bernado: "In the last few decades storytelling suffered from established and rigid formats and lengths but now, with new digital platforms, storytelling can regain more freedom and creators can focus on proper story and character development" ...

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Nuno Bernardo: Transmedia in Documentary Storytelling

Nuno Bernardo: Transmedia in Documentary Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

"The head of beActive Media & MIPCube speaker explains how transmedia tactics can be applied to documentary and factual entertainment shows."


In this article Nuno Bernado discusses his journey from transmedia projects aimed at teen girls to developing "documentaries and factual TV series aimed at older audiences". With 350 South, beActive is taking the "extended documentary" into the transmedia realm by way of social media and audience engagement.


For more on factual television's embrace of transmedia, you might want to check out the "Action Documentary" Battle Castle and read more on their transmedia approach over at Digital Media Wire.  

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Nuno Bernardo: How to use Transmedia to develop a Comedy project

Nuno Bernardo: How to use Transmedia to develop a Comedy project | Transmedia: Storytelling for the Digital Age | Scoop.it

The creator of the recently-launched development & production fund Digital Comedy Lab explains how to use transmedia strategies to develop and market a comedy show

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Transmedia views: An interview with Nuno Bernardo

Transmedia views: An interview with Nuno Bernardo | Transmedia: Storytelling for the Digital Age | Scoop.it

Nuno Bernardo is an award-winning transmedia writer/producer and creator of the world’s first international interactive on-line teen series, Sofia’s Diary. He is also the CEO of transmedia production company beActive and author of The Producer’s Guide to Transmedia.

 

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Video Interview: beActive's Nuno Bernardo

Video Interview: beActive's Nuno Bernardo | Transmedia: Storytelling for the Digital Age | Scoop.it

Nuno Bernardo, the CEO of beActive Entertainment, talks about the opportunities and challenges of working in the transmedia landscape in this video interview.

 

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How to reach children with your transmedia project

How to reach children with your transmedia project | Transmedia: Storytelling for the Digital Age | Scoop.it

Younger audiences are the early adopters of new technologies and new interactive devices ...

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