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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Social TV: How Content Producers Can Engage Their Audiences in New Ways

Social TV: How Content Producers Can Engage Their Audiences in New Ways | Transmedia: Storytelling for the Digital Age | Scoop.it
As social media matures, new opportunities are arising for content producers. Social TV, for instance, hasexploded in 2011. While terms like “cross-media” and “transmedia” have only started to become part of the media lexicon, technology advances are creating new opportunities for content creators and audiences to engage with one another – an experience I call “intermedia.”
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Simon Staffans: From Transmedia to… Intermedia?

Simon Staffans: From Transmedia to… Intermedia? | Transmedia: Storytelling for the Digital Age | Scoop.it

Could Beyoncé tweeting her pregnancy from the VMAs be the ultimate example of optimised transmedia?

 

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The Coming Intermedia Revolution

The Coming Intermedia Revolution | Transmedia: Storytelling for the Digital Age | Scoop.it

What do you call it when Beyonce tweets back during the Video Music Awards - responding to fans who are watching the show and tweeting - in real time - about her "baby bump?"

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Intermedia – The Next Phase In Consumer Engagement

Intermedia – The Next Phase In Consumer Engagement | Transmedia: Storytelling for the Digital Age | Scoop.it

But I believe the rise of Social TV is bringing about something different. [...] I think we are starting to see the evolution of content traveling between multiple platforms and channels (intermedia).

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Dhanniya Sena's curator insight, September 24, 7:22 PM

I think this is a good communication model because it integrates different channels of communication such as TV and social media together in order for the company to effectively communicate a message or idea to consumers and their target market.