Morgan Spurlock: "[...] the idea that we are not only filmmakers but also film marketers, and an understanding of alternative distribution outlets, namely Internet or VOD partners that a few years ago had the same air of failure and backtracking that television once did."
Amanda Lin Costa: "Traditionally, there were three main types of distribution for the work of independent filmmakers: theatrical, broadcast and straight to DVD. Most filmmakers hoped for a combination of all three.
But everything has changed. The digital online world has opened up new avenues of distribution including video on demand, live streaming, and mobile and tablet applications"...
"With at least 35,000 feature films on the film festival circuit every year, by some estimates, very few films are going to premiere at one of the top 5 film festivals. When that happens, filmmakers need to decide what is the best launch for their film."
In the case of Joffrey: Mavericks of American Dance, the filmmakers decided that "some form of robust live event premiere would help to create awareness for the film in the oversaturated media landscape".
This article takes an indepth look at the things you need to consider when creating a live event première.
"I know, collective groan "yet another social network to keep up with?" Seems like there is a new one born every minute and many of them fail to get off the ground. But here is why Pinterest might be a site you should consider using for your production."
No one would have guessed that, more than a decade after "The Blair Witch Project" broke box-office records to become one the highest grossing independent films of all time, audiences would still flock to found-footage flicks.
Randy Finch: "Yes, Pinterest is a great tool for sharing images and "making-of" stories that can capture attention and engage users. But has any filmmaker (besides me?) considered the possibility of telling your entire motion picture story on Pinterest?"
Tiffany Shlain: "As a filmmaker who hardly shoots anything and is primarily into remixing and recontextualizing images, this explosion of online video was not only a much bigger candy store than I had ever dreamed of, it also completely changed the way I make films."
"Many of you are already familiar with using YouTube to release trailers and clips for your film, but in the last few months YouTube relaunched their site and they made some adjustments to their analytics functionality"...