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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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The Curse of the Scruffy White Male: Why Representation Matters in Video Games

The Curse of the Scruffy White Male: Why Representation Matters in Video Games | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Rowan Kaiser:  "Every other week, a company or a developer or a celebrity says something to reinforce the standard that games are played, created, and especially star white men. But there's much more pushback against this idea."

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Why does the games industry have such a problem with female protagonists?

Why does the games industry have such a problem with female protagonists? | Transmedia: Storytelling for the Digital Age | Scoop.it
Belinda Parmar: It's a tired cliche that all gamers are male, and it's time manufacturers woke up to the fact that women want to see female characters they can relate to
The Digital Rocking Chair's insight:

Some facts and figures ....


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Lara Croft and rape stories: breaking down the bitch

Lara Croft and rape stories: breaking down the bitch | Transmedia: Storytelling for the Digital Age | Scoop.it

Laurie Penny: "Why is rape seen as a reasonable way to "strengthen" female characters?"

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Katniss Everdeen warrior princess: the evolution of fairytale heroines in film

Katniss Everdeen warrior princess: the evolution of fairytale heroines in film | Transmedia: Storytelling for the Digital Age | Scoop.it

Tom Shone: "Today's screen princesses have come a long way from the Disney damsels of old, but Joan of Arc still sets the bar high" ...

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AOL and PBS unveil cross-platform ‘Makers’ [with video]

AOL and PBS unveil cross-platform ‘Makers’ [with video] | Transmedia: Storytelling for the Digital Age | Scoop.it
AOL and PBS today [February 28th] launched Makers: Women Who Make America, a multi-platform initiative that aims to become the largest-ever and most dynamic collection of women’s stories...

 

[Including this seemed appropriate for International Women's Day.  Long may such initiatives continue.]

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The Periodic Table of Storytelling and Cultural Gender Bias

The Periodic Table of Storytelling and Cultural Gender Bias | Transmedia: Storytelling for the Digital Age | Scoop.it
Her character is, you know, “the woman.” Because males get to have various flavors of character: the nerd, the jock, the genius, the bad boy, the opportunist. But females only get to have one flavor: “the woman!”
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The Problem With Women's Armor, According to a Man Who Makes Armor [UPDATE]

The Problem With Women's Armor, According to a Man Who Makes Armor [UPDATE] | Transmedia: Storytelling for the Digital Age | Scoop.it
Ryan, aka "Jabberwock" makes armor. He therefore knows more about armor than I do and maybe more than you do. He has noticed, as you might have, that the armor that some female characters wear in video games, comics and movies is ridiculous.
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Riley on Marketing

Riley on the colour pink and superheroes versus princesses :)

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Hamleys' baby steps towards gender equality

Hamleys' baby steps towards gender equality | Transmedia: Storytelling for the Digital Age | Scoop.it
Toy store Hamleys has stopped labelling floors in blue and pink for boys and girls. But will it change the way children play, asks Zoe Williams?
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Rishi Suresh's curator insight, December 5, 2013 10:17 PM

This article is amazing. It shows something so deeply ingrained into our modern brains, that we have never actually stopped to think about it. Why is pink so strongly associated with girls and women? And why is just about everything else, especially blue, associated with boys? Why can't girls have blue? In regards to this, a store called Hamleys has decided to remove signs saying "Boys" and "Girls." Not only that, they have also abandoned the "color coding" of blue and pink. This is amazing because such a small change can actually have huge impacts, such as making people realize that they were unconsciously obeying the "color coding" and segregation of sexes. 

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It's Time for a Lady Hero In Grand Theft Auto

It's Time for a Lady Hero In Grand Theft Auto | Transmedia: Storytelling for the Digital Age | Scoop.it
Drawing on familiar media representations and cultural histories for the sake of building a female gangster actually seems pretty difficult.
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Lego Friends: It’s Lego But, You Know, for Girls

Lego Friends: It’s Lego But, You Know, for Girls | Transmedia: Storytelling for the Digital Age | Scoop.it
After concentrating on the boys market for the last five or six years, our favorite manufacturer of plastic building blocks is trying to capture the other 50 percent of the kids market with Lego Friends, a new line aimed at girls aged 5 and above...

 

[Further discussion on gender preference in toys can be found @scoopit http://bit.ly/rSzygb]

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Game changers: the women who make video games

Game changers: the women who make video games | Transmedia: Storytelling for the Digital Age | Scoop.it
Nearly half of the UK's video game players are women, and now they are designing and writing them too, including top sellers Gears of War 3, and Deus Ex: Human Revolution. What took them so long?
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Where the Transmedia Girls Are

Where the Transmedia Girls Are | Transmedia: Storytelling for the Digital Age | Scoop.it

Film, technology and gaming, three of the core industries in transmedia storytelling, have historically been male-dominated arenas, and many of the women mentioned below have come from these backgrounds as well as from advertising, marketing, publishing and education. These women are true trailblazers in the transmedia storytelling space...

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Remixing media is a favorite pastime of both genders

Remixing media is a favorite pastime of both genders | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Kendra Mack:  "The participatory nature of the Internet has arguably helped broaden the popular definition of a "fan community" from something exclusive to comic and sci-fi fans to being inclusive of many genres and people" ...

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Debbie Elicksen 's curator insight, February 7, 7:09 PM

Interesting points in this piece. The one thing that jumps off the page for me is how the female demographic is sometimes an after-thought and carry minor roles to the male-centric story headliner of fan culture stories. When is the last time you heard of Superwoman, Spiderwoman, Batwoman, X-Women?

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On Anita Sarkeesian, Sexism In Video Games, And Why We Need To Have The Conversation

On Anita Sarkeesian, Sexism In Video Games, And Why We Need To Have The Conversation | Transmedia: Storytelling for the Digital Age | Scoop.it

Erik Kain: "Blatant sexism and misogyny in gaming culture may be the work of a minority of gamers, but it’s still an important issue that deserves an open conversation. The ugly backlash to Anita Sarkeesian’s Tropes vs. Women Kickstarter project is an illustration why."

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Mariana Soffer's comment, July 15, 2012 7:44 AM
this things are a bit disgusting that is why people should be warned
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The web needs more women builders

The web needs more women builders | Transmedia: Storytelling for the Digital Age | Scoop.it

Maggie Philbin:  "Older women are more avid players of online games than young men. Now we need to take part in creating the sites we use"  ...

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The Hunger Games’ Katniss Everdeen: The Heroine the World Needs Right Now

The Hunger Games’ Katniss Everdeen: The Heroine the World Needs Right Now | Transmedia: Storytelling for the Digital Age | Scoop.it

"In The Hunger Games, Katniss Everdeen embarks on a hero’s journey armed only with her bow, her arrow and her wits [...]  But in the real world, the character Katniss Everdeen faces an even greater challenge: Proving that pop culture will embrace a heroine capable of holding her own with the big boys."


The film has been running an excellent transmedia marketing campaign in the build-up to the film's release.  You'll find a comprehensive summary of the campaign over at Tinhat Creative.

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LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing

LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
Debate over gender-based toy marketing has reached a fever pitch.
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Nerds and Male Privilege

Nerds and Male Privilege | Transmedia: Storytelling for the Digital Age | Scoop.it
I don't think I'm breaking any news or blowing minds when I point out that geek culture as a whole is predominantly male…
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Ker-pow! Women kick back against comic-book sexism

Ker-pow! Women kick back against comic-book sexism | Transmedia: Storytelling for the Digital Age | Scoop.it
UK-made, female-driven anthology Bayou Arcana is causing a stir for more than just its haunting images and storylines...
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The Case For Girls

The Case For Girls | Transmedia: Storytelling for the Digital Age | Scoop.it
Most would-be parents prefer boys, not girls. Is part of the trouble, dare we say, a branding problem--one that advertising could solve?
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Gender Bias in Storytelling

Gender Bias in Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

As an avid link surfer and curator I amass many interesting articles that don't always wind up on this Scoop.it page.  As a consequence, I periodically go through my bookmarks and discard those I haven't used. 

 

In doing this today, I noticed an unusually large number of references to gender bias ... in toys, games, films, etc.  I suspect this has a lot to do with the recent holiday sales period and the controversy over how toy stores define and arrange girls' and boys' toys but, taken together, these articles provide an interesting snapshot of the gender debate as it exists today.

 

Why is this relevant?  Well, as storytellers, we both reflect and shape the views of society and, I like to think, we do so from an understanding of the multiple: cultural, ethnic, socio-economic, gender, and generational viewpoints that make up that society.

 

Also, as transmedia practitioners, our stories cross many platforms and may form dedicated fan bases whose power to make change is ably illustrated by the "Firefly" piece - not gender related.

 

Therefore, here's a look at the gender debate from a couple of interesting perspectives, plus an article "The Case For Girls" that nicely frames the debate's wider context.

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Cut Lego Friends a Break

Cut Lego Friends a Break | Transmedia: Storytelling for the Digital Age | Scoop.it

Today, Lego announced a new line aimed square at girls: Lego Friends. These sets include pretty, feminine figures that are more articulated than classic Lego minifigs, blocks in a palette of colors including pink and purple, and sets like bakeries and dog shows...

 

[Further discussion on gender preference in toys can be found @scoopit http://bit.ly/rSzygb]

 

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Pink v blue - are children born with gender preferences?

Pink v blue - are children born with gender preferences? | Transmedia: Storytelling for the Digital Age | Scoop.it
Hamleys has abandoned its toy shop 'gender apartheid', scrapping its separate floors for boys and girls and their respective blue and pink signs. Are colour and toy preference dictated by nature or nurture?
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A Handy Guide for When a Game Is and isn't Being Sexist

A Handy Guide for When a Game Is and isn't Being Sexist | Transmedia: Storytelling for the Digital Age | Scoop.it
When is a game being sexist? When is a game not being sexist? They're tricky topics to wade through with words. Like most things in life, it's easier with a picture.
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