Gary Hayes: "The ‘digital’ brochure-ware website/mobile-app industry is doing fine and dandy – quaint silos inside traditional broadcasters, studios and ad agencies make ‘broadcast interactive’ stuff that is proven standard fare for large sections of the mostly passive audience – but where are the truly original and/or mature multi platform transmedia services and how will we get there?"
It is fantastic that the term ‘transmedia’ is now so widespread across the industry and with the official credit (attached ironically to film primarily) but is it a bubble about to burst – is what we have come to know as ‘transmedia’ in danger of being blown out of all proportion...
[This 2010 opinion piece by Gary Hayes has been "doing the social media rounds" lately and I'm including it here because the question posed is still remarkably current.]
This cross-genre, new format, online story development sheet should be printed A3 and ideas for each area can be sketched in. It helps media creators understand how to develop across multiple online channels and spaces and what fragments of the story can be cross connected. It is suggested that you number each instance with the 'release' date to help aid the campaign thinking. The axes indicate the likely 'maintenance' required - top right most maintenance (rich living environments) and bottom left least maintenance (ad hoc textual updates). NOTE: All the below can be on PC or mobile or console.
Lean forward, and keep your eyes peeled, updates from your Facebook page are about to be incorporated into your favorite TV show’s narrative. (Your best friend becomes the suspect!) As you immerse yourself in the story, the story immerses itself in your social world.
We all do it. We sit in our local multiplex waiting for the latest blockbuster film to start. The room darkens and minutes later your world has disappeared. The seats and people around you evaporate and for the next hour or so, you are living vicariously “through” the heroes in front of you. You have an out-of-body experience of sorts.
Gary Hayes: "TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?"
Gary Hayes at the Media140 conference discusses: "high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services)" …
Augmented Reality is still emerging out of the woods from a technological and awareness viewpoint and already rising from the hype haze is one of the most synergistic applications yet - 'historical & futuristic' factual stories viewed in contextual...
In our everyday lives, we engage with stories in many ways, whether it’s eye-to-eye contact with a stranger that sparks an instant connection or a well-crafted movie or TV show. But what if we started experiencing those stories in the outernet’s layers?
Screen Australia has commissioned Gary P Hayes to write this resource as a best-practice guide to the thinking, planning, documentation and supporting materials required when developing a property across multiple platforms.
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Creating engaging newsletters with your curated content is really easy.