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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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State of Play: The Multiplatform Transmedia Industry

State of Play: The Multiplatform Transmedia Industry | Transmedia: Storytelling for the Digital Age | Scoop.it
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Gary Hayes:  "The ‘digital’ brochure-ware website/mobile-app industry is doing fine and dandy – quaint silos inside traditional broadcasters, studios and ad agencies make ‘broadcast interactive’ stuff that is proven standard fare for large sections of the mostly passive audience –  but where are the truly original and/or mature multi platform transmedia services and how will we get there?"

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Predicting Transmedia and Augmented Reality Futures

Predicting Transmedia and Augmented Reality Futures | Transmedia: Storytelling for the Digital Age | Scoop.it

Gary Hayes: "The spine of [Predicting Present Futures'] rather winding narrative arc was some simple trend extrapolation across four of the key themes and asking questions about their trajectories:

  • Social Share & Online Connection
  • TV & Everything Else
  • Mobile & Locationalism
  • Transmedia & Content Everywhere"
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What makes the perfect Transmedia Producer?…

What makes the perfect Transmedia Producer?… | Transmedia: Storytelling for the Digital Age | Scoop.it
It is fantastic that the term ‘transmedia’ is now so widespread across the industry and with the official credit (attached ironically to film primarily) but is it a bubble about to burst – is what we have come to know as ‘transmedia’ in danger of being blown out of all proportion...

 

[This 2010 opinion piece by Gary Hayes has been "doing the social media rounds" lately and I'm including it here because the question posed is still remarkably current.]

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[Gary Hayes' excellent] Distributed Story, Transmedia StoryTelling Worksheet

[Gary Hayes' excellent] Distributed Story, Transmedia StoryTelling Worksheet | Transmedia: Storytelling for the Digital Age | Scoop.it

This cross-genre, new format, online story development sheet should be printed A3 and ideas for each area can be sketched in. It helps media creators understand how to develop across multiple online channels and spaces and what fragments of the story can be cross connected. It is suggested that you number each instance with the 'release' date to help aid the campaign thinking. The axes indicate the likely 'maintenance' required - top right most maintenance (rich living environments) and bottom left least maintenance (ad hoc textual updates). NOTE: All the below can be on PC or mobile or console.


Via Gary Hayes
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Are you Experiential? Designing for the Pervasive Entertainment Era

Are you Experiential? Designing for the Pervasive Entertainment Era | Transmedia: Storytelling for the Digital Age | Scoop.it
“Anyone up to battle aliens at the local museum tonight?”
Right now it might sound like a farfetched idea, but this question could soon replace the old invitation to go see the latest 3D blockbuster at the Cineplex.
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Personalized Entertainment – Social, Transmedia Storytelling

Personalized Entertainment – Social, Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
Lean forward, and keep your eyes peeled, updates from your Facebook page are about to be incorporated into your favorite TV show’s narrative. (Your best friend becomes the suspect!) As you immerse yourself in the story, the story immerses itself in your social world.
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Sensory Futures, Experiential Entertainment

Sensory Futures, Experiential Entertainment | Transmedia: Storytelling for the Digital Age | Scoop.it
We all do it. We sit in our local multiplex waiting for the latest blockbuster film to start. The room darkens and minutes later your world has disappeared. The seats and people around you evaporate and for the next hour or so, you are living vicariously “through” the heroes in front of you. You have an out-of-body experience of sorts.
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How to Nurture Multi Platform Transmedia Projects

How to Nurture Multi Platform Transmedia Projects | Transmedia: Storytelling for the Digital Age | Scoop.it
Early stage Multi Platform or transmedia story projects are fragile things requiring careful nurturing.
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10 Reasons Why Most Broadcasters Make Mediocre Multiplatform

10 Reasons Why Most Broadcasters Make Mediocre Multiplatform | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Gary Hayes:  "TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?"

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Aliette de Villeneuve's curator insight, August 29, 2013 4:00 AM

Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’?

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The Hybrid Media Challenge - Broadcasters vs the Force

The Hybrid Media Challenge - Broadcasters vs the Force | Transmedia: Storytelling for the Digital Age | Scoop.it

Gary Hayes at the Media140 conference discusses: "high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services)"

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Transmedia Futures: Situated Documentary via Augmented Reality

Transmedia Futures: Situated Documentary via Augmented Reality | Transmedia: Storytelling for the Digital Age | Scoop.it
Augmented Reality is still emerging out of the woods from a technological and awareness viewpoint and already rising from the hype haze is one of the most synergistic applications yet - 'historical & futuristic' factual stories viewed in contextual...
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Transmedia Storytelling: What Is It?

Transmedia Storytelling: What Is It? | Transmedia: Storytelling for the Digital Age | Scoop.it

Transmedia storytelling could be a fictional property, or the method by which that property is marketed, or both, or none of the above.

 

[Another good look at what constitutes transmedia & it comes with Gary Hayes' excellent multi-platform map.]

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Through Rose-Tinted 5D Glasses – Situated Augmented Reality Entertainment

Through Rose-Tinted 5D Glasses – Situated Augmented Reality Entertainment | Transmedia: Storytelling for the Digital Age | Scoop.it
In our everyday lives, we engage with stories in many ways, whether it’s eye-to-eye contact with a stranger that sparks an instant connection or a well-crafted movie or TV show. But what if we started experiencing those stories in the outernet’s layers?
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Stories-To-Go. Locative Entertainment Futures

Stories-To-Go. Locative Entertainment Futures | Transmedia: Storytelling for the Digital Age | Scoop.it
Games and stories have grown legs and Facebook MafiaWars and Playstation console games have jumped into the physical world. Welcome to the most exciting and entertaining commute of your life.
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How to Write a Transmedia Production Bible

How to Write a Transmedia Production Bible | Transmedia: Storytelling for the Digital Age | Scoop.it
Screen Australia has commissioned Gary P Hayes to write this resource as a best-practice guide to the thinking, planning, documentation and supporting materials required when developing a property across multiple platforms.
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Andrea Rossi's curator insight, November 7, 2013 2:56 AM

"The Transmedia Production Bible is a document that captures key
story and design IP elements, rules of engagement, functionality and technical issues across multiple platforms, and provides an overview of the business/marketing plan."

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AROUND THE TRANSMEDIA WORLD [GARY HAYES]

AROUND THE TRANSMEDIA WORLD [GARY HAYES] | Transmedia: Storytelling for the Digital Age | Scoop.it

"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for Petitweb.fr .  This is the complete interview of GARY P. HAYES.

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