Derek Thompson: "The problem for Hollywood isn’t that audiences are ignoring sequels. The problem for Hollywood is that audiences are ignoring everything that isn’t a sequel, adaptation, or reboot. The market for films based on stories that aren’t already famous is threadbare. These sort of stories exist in entertainment, but consumers, and particularly young consumers, are looking for them outside of darkened theaters."
Scott Beggs: "Going behind the scenes has become the scene. Trailers have become the true first act of any movie. Casting announcements introduce us to characters now. Filmmakers and showrunners gamble with their creative license when they let loose a cliffhanger."
Michael Cavna: "Disney is thinking so far beyond sequels — first with its Marvel Cinematic Universe, next with its Star Wars galaxies — that it is now fully, successfully engaging viewers across interlocking narratives. Each time a film like “Civil War” can land with audiences — building upon and/or introducing a dozen key characters — the universe can move not just linearly, but also multilaterally."
Adario Strange: "The film is short, but doesn't skimp on major movie style cinematic special effects and editing, delivering a peek at what big virtual reality movies may look like in the near future."
Sarah Atkinson & Helen W. Kennedy: "There is a growing trend toward cinema-as-event – where film screenings are augmented by synchronous live performance, site-specific locations, technological interventions, social media engagement, and all manner of simultaneous interaction including singing, dancing, eating, drinking, even smelling" ...
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