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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Transmedia Strategy: Yayoi Kusama for Louis Vuitton

Transmedia Strategy: Yayoi Kusama for Louis Vuitton | Transmedia: Storytelling for the Digital Age | Scoop.it

Convergence Culture FA 2012:  "As the creative director of Louis Vuitton since 1997, Marc Jacobs, perhaps one of the most revolutionary fashion designers of our age, has been pinnacle to the luxury house's success utilizing a unique mix of technology, media, and art to generate interest and generate commercial revenue" ...


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Interactive Digital Noir Piece Combines Cinema, Fashion And Gaming

Interactive Digital Noir Piece Combines Cinema, Fashion And Gaming | Transmedia: Storytelling for the Digital Age | Scoop.it
With the Third Woman, an interactive performance qua film, Martin Rieser, Pia Tikka, and Nina Yankowitz have employed mobile phones, gaming, QR codes, a multi-screen narrative and smart fabrics to deliver an immersive transmedia experience.
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Lady Gaga’s Fashion Director Plans to Sell Virtual Clothes For Real Money

Lady Gaga’s Fashion Director Plans to Sell Virtual Clothes For Real Money | Transmedia: Storytelling for the Digital Age | Scoop.it

Nicola Formichetti has turned heads as Mugler creative director and Lady Gaga’s fashion director. Now the forward-looking Formichetti has created a futuristic virtual outfit for the spacefaring online videogame EVE Online.

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