Oriane Hurard: "In reality, Cucumber, Banana and Tofu are the names given to the new transmedia creation signed by Russel T. Davies, the creator of Queer as Folk and Torchwood and Doctor Who’s showrunner from 2005 to 2010. Three series distributed through three different channels to tell a single and same story—so to speak."
Christine Weitbrecht: "The marketing campaign for Catching Fire kicked off at the beginning of 2013, and over the course of the last months, we’ve been treated to increasing amounts of content from the THG world" ...
James Carter: "After five seasons, two universes, and multiple timelines, Fringe ended its run January 18, 2013 on Fox. I’m proud to say I stuck with this show to the very end. More than anything – like other fans – I connected with the cast’s phenomenal performances. When the sci-fi was good, the show was great. When there was more “fi” than “sci,” the actors buoyed the show to the next peculiar portal."
"How do you make compelling gameplay, storytelling for trading cards, TV episodes that make sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, and toys all with intertwined business models? Come get a sneak peak of the black box configuration behind a transmedia IP."
Case Study: "Six to Start designed, developed, and ran the BBC’s most ambitious transmedia production to date for The Code, with clues and gameplay seamlessly integrated into three TV episodes, four Flash games, multiple real world events including a live finale at Bletchley Park, and a beautiful 3D-printed mathematical sculpture as the grand prize."
Read more about The Code's transmedia components here then visit the BBC's website.
A Case Study highlighting the successful brand of The Coca Cola Company, its registered trademark Coke, and how this brand tells it's story interactively by engaging the consumer through emotional connections to the brand.
Tero Kaukomaa, Producer, Blind Spot pictures, explains how crowdsourcing ignited a relationship between the filmmakers and the audience that helped to create and finance the sci-fi comedy epic Iron Sky.
Recognized as a pioneer because of the way he makes and distributes his work – critically acclaimed Transmedia director/writer Lance Weiler showcases “PANDEMIC” a storyworld experience consisting of film, mobile, online, social gaming and data visualization combined to tell the story of a strange pandemic outbreak.
Yesterday, in a post about developing existing properties towards becoming transmedia properties, I warned everyone to leave The Phantom be, ’cause he was mine to develop. A jest, naturally, but today it actually got me thinking a bit...
Nathan Anderson: "Following the release of Precinct 13, Episode 2 early this month, I wanted to take the opportunity to give some insights into how the project was produced, how it evolved from Ep 1 and the various challenges and highlights along the way."
Macaulay New Media Lab: "The more I engage with this fledgling series, the more I find out about the qualities of a good transmedia story. It isn’t enough to merely adapt a story for screen and print, there needs to be a compelling reason for it to bridge multiple mediums" ...
Jessica Henrie: "[Book of Jer3miah] appeared relatively early in the Web series landscape, made Brigham Young University a pioneer in using transmedia storytelling in a film project and demonstrated that viewers don't have to be Mormon to enjoy a Mormon thriller" ...
"The project uses various means of expression for addressing the theme and the story (Emotein) through the prism of multiple approaches and experiences. The video, the book, the play, the objects, the interviews, the photos, the music are all independent and complementary ways to discover the Emotein universe."
What I really like about the BBC’s approach to creating transmedia content for Sherlock was that the show’s producers kept everything super simple and everything they created was worked back into the show as important story points.
This is an excellent case study in the use of transmedia storytelling techniques. The article contains lots of specific examples and I'm already looking forward to Part 2.
"It was about approaching text, design and rich media at the highest standards we could and centralising the process so that one single investment became a toolkit for everyone in the company to use in the same way to the same standards."
In the wake of the official launch of Assassin’s Creed Revelations, the latest video game to feature Ezio the Italian assassin, we could not resist the urge to tell you a little bit about a saga that has sold more than 28 million units worldwide...
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