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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Are These 4 Brands Creating Great Content Or Just Entertaining Advertisements?

Are These 4 Brands Creating Great Content Or Just Entertaining Advertisements? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Benjy Boxer:  "In the same way that early network television studios were distribution channels of content in the 1940s and 1950s, YouTube, Google, Facebook (disclosure: I own shares of Facebook), and Twitter control content distribution today.  Brands are now using these distribution channels to attract enormous audiences to their world-class content."

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Jeff Gomez, CEO & President at Starlight Runner [#Transmedia]

Jeff Gomez, CEO & President at Starlight Runner [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

"Jeff Gomez (@Jeff_Gomez) is CEO of Starlight Runner Entertainment, a New York-based production company that consults on major brands, video games and with Hollywood studios on some of their most popular consumer products and entertainment franchises."

The Digital Rocking Chair's insight:

Dan Ball talks to Jeff Gomez about transmedia storytelling for brands.

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Novel Influence's comment, February 14, 2013 3:50 PM
Thank You for the Scoop! :)
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How Brands Build Transmedia Storyworlds - @houston_howard

How Brands Build Transmedia Storyworlds - @houston_howard | Transmedia: Storytelling for the Digital Age | Scoop.it

"We use a comprehensive campaign approach, which we’ve coined 360° Storyweaving. An optimum 360° Storyweaving Campaign includes three distinct phases:


The Creation Phase, where we create and design the storyworld and story components around an original concept;

The Immersion Phase, where we design and plan strategy on how to immerse the audience further into the storyworld through thematic merchandising and media blurring;

The Community Phase, where we build communities through online engagement and interactivity as well as implement social outreach, which springs from the original purpose and theme of the project.


For us, the actual construction of the storyworld takes place in the Creation Phase, so that’s what we’ll focus on in this obnoxiously long blog entry. Here are the four most important rules we follow" ...

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Fight Club, Cinderella, and What Storytelling Means for Brands

Fight Club, Cinderella, and What Storytelling Means for Brands | Transmedia: Storytelling for the Digital Age | Scoop.it

Claire Robinson: "What has Cinderella got in common with Fight Club? Lots, according to Jon King, Story Worldwide’s Chief Storyteller."

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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign | Transmedia: Storytelling for the Digital Age | Scoop.it

Mai Bruun Poulsen:  "The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir" ...

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lauren bennis's curator insight, August 11, 9:14 PM

Grey Goose Vodka gains brand awareness via social media, for the new "Grey Goose Cherry Noir."

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Transmedia Storytelling for Branding & Education

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Banksy. A brand voice rich in storytelling

Banksy. A brand voice rich in storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

Tim Wood: "Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful."

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Brands and transmedia

Brands and transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans: "[...] here are five points I believe matter for brands and companies when thinking about applying transmedia storytelling methods to their marketing and image building" ...

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Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens”

Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens” | Transmedia: Storytelling for the Digital Age | Scoop.it

Rae Ann Fera: "Toronto-based interactive agency uses a multi-layered narrative experience to test the limits of where technology meets story" ...

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Cindy Tam's comment, June 10, 2012 9:01 PM
Ever play 11th hour or Myst? This reminds me of that.. interesting to see it catching on outside of a PC. Is this sort of technological story-telling something invented or is it remembering things forgotten?
Julio Vizcarra's curator insight, August 18, 2013 8:14 PM

Transmedia en acción

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Simon Staffans: 5 things we learned from MIPTV 2012

Simon Staffans: 5 things we learned from MIPTV 2012 | Transmedia: Storytelling for the Digital Age | Scoop.it

"The importance of industry dialogue & strong stories; the growth of formats & branded content; and hacker innovation were Staffans' key MIP takeaways"...

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Transmedia: it’s time to define your brand’s artifacts

Transmedia: it’s time to define your brand’s artifacts | Transmedia: Storytelling for the Digital Age | Scoop.it
When it comes to getting  your brand ready for transmedia communications, you need to plan for new layers of information that can become part of the brand story.



DRC:  This article suggests looking to places, symbols & plot for help in defining your brand's artifacts.

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MIPTV honours Heineken’s multi-platform content vision

MIPTV honours Heineken’s multi-platform content vision | Transmedia: Storytelling for the Digital Age | Scoop.it

"Watch the work that wins MIPTV's Brand of the Year Award this year, with commentary from the brand's Cyril Charzat"...

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The Role of Mobile in the Transmedia Wine Brand Narrative

The Role of Mobile in the Transmedia Wine Brand Narrative | Transmedia: Storytelling for the Digital Age | Scoop.it
Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment...

 

[This article provides great insight into mobile storytelling ... no matter what your story.]

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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Transmedia: Storytelling for the Digital Age | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"

The Digital Rocking Chair's insight:

An excellent look at transmedia storytelling and fandom.

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Dr. Pamela Rutledge's curator insight, May 1, 2013 11:17 PM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 3:55 AM

Simple but genius.

 

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Is Twitter a Gold Mine for Character-Based Brand Storytelling?

Is Twitter a Gold Mine for Character-Based Brand Storytelling? | Transmedia: Storytelling for the Digital Age | Scoop.it

Jon Thomas:  "In August 2009, Sloth tweeted “Hey you guys!” His handle: @SlothGoonies. His location: In a basement. His run on Twitter lasted only two months and garnered only 20 followers, but they were a glorious two months for those of us who love Goonies."

The Digital Rocking Chair's insight:

It's not just Brands who will find this article interesting. Points discussed are of value to all storytellers.

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Nicole O'Rourke's curator insight, September 4, 2013 5:34 PM

This is an interesting take on affective disposition theory using twitter. Characters actions, intentions, attitudes or statements can remind people of their own life. The use of twitter allows people to become active participants. This article describes clearly how social media can be used as a form of entertainment as well as opening the door for marketers to use social media to create characters or transfer previously used characters in order to relate and interact with consumers.

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7 Ways To Build A Brand Like Bond

7 Ways To Build A Brand Like Bond | Transmedia: Storytelling for the Digital Age | Scoop.it

Ken Carbone:  "A compelling story helps create the emotional attachment to a brand, and the right balance of the familiar and the new is at the heart of all great storytelling" ...

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Story Worldwide's Storytelling Matrix

Story Worldwide's Storytelling Matrix | Transmedia: Storytelling for the Digital Age | Scoop.it

Omar Kattan: "This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time" ...

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The Business of Storytelling

The Business of Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

Gunther Sonnenfeld:  "With global economic parity looming, companies can no longer rely on themselves for the answers. They must co-create new value systems with their customers and other businesses not only to survive, but to grow. And stories – or the act of curating them – can provide amazing new opportunities for growth."

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Transmedia: A Case Study for Brand Strategy

Transmedia: A Case Study for Brand Strategy | Transmedia: Storytelling for the Digital Age | Scoop.it

Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ...

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Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix

Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix | Transmedia: Storytelling for the Digital Age | Scoop.it

Gunther Sonnenfeld: "Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have probably struggled over their meaning, and their value. I know I have" ...

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Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You

Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You | Transmedia: Storytelling for the Digital Age | Scoop.it

Abigail Marks: "For Ogilvy Entertainment's Marks, brands looking to take their storytelling multiplatform should seek inspiration from Star Wars" ...

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AT&T and BBDO Launch Mega-Media [Transmedia] Storytelling with Daybreak

AT&T and BBDO Launch Mega-Media [Transmedia] Storytelling with Daybreak | Transmedia: Storytelling for the Digital Age | Scoop.it

Mark J. Miller: "The immersive and interactive entertainment experience combines an original story, dedicated microsite, specially created mobile app, print, television, digital teaser advertising, Hollywood and transmedia storytelling" ...

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4 Ways To Create Brand Content People Actually Care About

4 Ways To Create Brand Content People Actually Care About | Transmedia: Storytelling for the Digital Age | Scoop.it
Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to their life moments...


DRC: #4 "Make transmedia your best friend."

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The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose...
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L’Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling

L’Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
Here's to Cartier for taking a bold step into the realm of branded storytelling. Now all they need is a script.

 

[However, like their jewellery, their imagery is beautiful ... check out the video and Sparrow Hall's analysis:  http://bit.ly/yKzYbO]

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