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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Why JK Rowling Should Open Harry Potter Up To Other Writers

Why JK Rowling Should Open Harry Potter Up To Other Writers | Transmedia: Storytelling for the Digital Age | Scoop.it



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Lauren Davis:  "Earlier this month, Harry Potter creator J.K. Rowling released a short piece of prose that offered a quick look at Harry Potter and his Hogwarts classmates as adults. The response indicated that fans are still hungry for stories of the wizarding world—and perhaps it's time for someone other than Rowling to give it to them."

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From Sherlock to cult movies, audiences get in on interactive act

From Sherlock to cult movies, audiences get in on interactive act | Transmedia: Storytelling for the Digital Age | Scoop.it



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Vanessa Thorpe:  "Theme parks and heritage attractions join the booming new market for immersive theatre"

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Henrik Safegaard - Cloneartist's curator insight, July 13, 11:29 AM

Great idea. I would love to go there -

Mattia Nicoletti's curator insight, July 14, 4:04 AM

In the whole world of entertainment immersive experience (even social tv and second screen may be considered a kind of immersive experience) is getting more and more important. Transmedia is taking place and creativity, good writying (and a good budget) is all you need to leverage storytelling to the next level.

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'Back to the Future' Immersive Film Screening Will Bring Hill Valley to London

'Back to the Future' Immersive Film Screening Will Bring Hill Valley to London | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jessica Plautz:  "Movie lovers will get a chance to experience a cult classic firsthand in London this summer. A local theater and events company will create an immersive movie screening of Back to the Future in July and August."

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The immersed audience: how theatre is taking its cue from video games

The immersed audience: how theatre is taking its cue from video games | Transmedia: Storytelling for the Digital Age | Scoop.it
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Thomas McMullan:  "A new era of theatre is borrowing conventions from video games, making invigorating performances in which the viewer becomes a player."

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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Nuno Bernardo:  "As the habits of audiences continue to evolve from traditional to digital platforms like the internet, tablets and smartphones, content producers also need to commit their resources to understanding these platforms and the ways in which audiences can engage with content through them."

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Dr. Pamela Rutledge's curator insight, March 19, 12:07 PM

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

danielle's curator insight, March 26, 5:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 1:32 PM

Great transmedia projects!

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Why We Binge-Watch Television

Why We Binge-Watch Television | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Kevin Fallon:  "As a society, we’re more distracted than ever. So how is it that streaming hours of complicated TV dramas at a time is becoming our preferred method of watching television?"

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Audience engagement - three approaches

Audience engagement - three approaches | Transmedia: Storytelling for the Digital Age | Scoop.it
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Simon Staffans:  "There are as many different approaches [to audience engagement] as there are projects, but here are three major lines of approach" ...

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Carmenne K. Thapliyal's curator insight, October 21, 2013 3:20 AM

How to engage audience effectively for one's digital audience

Sharrock's curator insight, October 21, 2013 11:10 AM

Engagement: It's more than attention and focus. 

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The Endangered Author – a species under threat, for good and for bad.

The Endangered Author – a species under threat, for good and for bad. | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans:  "Today, we’re looking at not so much the death of the author as at the possible extinction of the author. And it’s all the fault of the audience!Keynote, X Media Lab 2013, Lausanne, Switzerland.

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Hans Heesterbeek's curator insight, October 1, 2013 12:57 AM

Keynot from x media lab lausanne 2013 

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Learning From Orson: Understanding "Audiences" in Transmedia & Web Series

Learning From Orson: Understanding "Audiences" in Transmedia & Web Series | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Story Horizon:  "For web series, we can often see the effect of the studio audience in the analytics/statistics on the video itself. Oftentimes, viewers will give a video more of a chance when seeing the high view count or thumbs up, modelling the behaviour of the audience that preceded them and not unlike responding to the canned laughter of the now dead “audience” as Orson so morbidly pointed out in the clip" ....

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Andrea Rossi's curator insight, September 14, 2013 3:16 AM

"Audiences, in the real sense of the word, are disappearing" (Orson Welles, 1979)

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Simon Staffans: Is the Author an Endangered Species?

Simon Staffans: Is the Author an Endangered Species? | Transmedia: Storytelling for the Digital Age | Scoop.it
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Simon Staffans:  "In case you hadn’t noticed, the media world has evolved a little bit over the last decade or so. Or, technically speaking, it has. With regards to the audience, you might actually rather say that it’s on its way back to its roots" ...

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Beyond the box [A look at social & second screen TV in New Zealand]

Beyond the box [A look at social & second screen TV in New Zealand] | Transmedia: Storytelling for the Digital Age | Scoop.it
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"Anna Jackson explores the world of social or second screen television and looks at a new app for local TV series The Almighty Johnsons."TV lives on!"

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Hans Heesterbeek's curator insight, August 29, 2013 12:35 AM

Quote: "According to Nielson, approximately 5% of American households have abandoned their television sets, using computers, smartphones and tablets to consume TV and video content rather than watching ‘traditional TV’". Second screen increased engagement is becoming very important to those who are in the business of television. It’s now very easy for viewers to filter out traditional TV advertising, so Social TV offers valuable alternative commercial models for broadcasters and content providers" Unquote

TV is still very powerfull. We know that - 2nd screen is rising -  and in the EU we are - mine opinion- miles behind look at zeebox for instance. 

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Coping with the loss of an online world

Coping with the loss of an online world | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Heather Kelly:  "The closing of an online virtual game may sound trivial to anyone who has never used or visited one, but to the people who spent a chunk of their formative years forging relationships inside their virtual walls, the loss can be huge."

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Amber Judge's curator insight, September 2, 2013 11:08 AM

Another ethical issue here: If you provide an alternate world in which someone can build their identity, make friends they otherwise wouldn't in the real world and they've spent money on virtual items and then take it all away because the world collapses... What's the ethical actions a company should take to ensure the health and well-being of those people? I mean surely there must be some liability?

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Transmedia Heresy! Don’t Start with the Story…..

Transmedia Heresy! Don’t Start with the Story….. | Transmedia: Storytelling for the Digital Age | Scoop.it
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Siobhan O'Flynn looks at why successful transmedia projects don't have to start with the story ... they can start with the audience.


Siobhan O'Flynn:  "Although I can think of numerous examples where ‘story first’ was the design principle to follow, particularly for documentary and/or more art house projects (think ARTE, NFB), in this instance [Ruby Skye P.I.] in a more mainstream, commercial space Jill’s audience first engagement strategy is now a stand-out winner by all metrics of success."

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What Happens When Digital Cities Are Abandoned?

What Happens When Digital Cities Are Abandoned? | Transmedia: Storytelling for the Digital Age | Scoop.it


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Laura E. Hall:  "Exploring the pristine ruins of Second Life and other online spaces"

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In search of the audience

In search of the audience | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"Anna Jackson takes a look at local [New Zealand] film and transmedia projects taking an innovative approach to hunting the elusive and all-important audience (featuring Loading Docs, What We Do in the Shadows, Everything We Loved and The Generation of Z)."

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Andrea Rossi's curator insight, July 1, 2:42 AM

"Interest in transmedia and related forms of multiplatform production has increased significantly over the last few years, reflecting significant changes across all media forms in funding, production and delivery models" (cit)

Justin Nalepa's curator insight, July 2, 11:08 AM

I saw The Jump recently and thought it was an excellent short doc piece. Looking forward to seeing the rest from Loading Docs as well. 

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How Broadway's Digital Marketers Aim for Buzz Outside the Box

How Broadway's Digital Marketers Aim for Buzz Outside the Box | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Gordon Cox:  "Sometimes a new Broadway musical makes a social media push with Twitter and Facebook and Instagram -- and sometimes it does it with a real-world, hand-delivered bottle of poison" ...

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Why Do People Lose Their Minds Over Television Series Finales?

Why Do People Lose Their Minds Over Television Series Finales? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Joel Keller:  "There are several reasons why writing the finale to a long-running and/or critically-acclaimed series is full of landmines that all but a few writers have managed to avoid setting off."

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How To Recognise A Modern Transmedia Audience

How To Recognise A Modern Transmedia Audience | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Krishna Stott:  "The web changed the way people engage with media. The web is 99% distraction. Mix this with the proliferation of TV content as digital channels exploded and you’re looking at massive change and more choice across the board" ...

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Emma Approved and the Trouble with Transmedia

Emma Approved and the Trouble with Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

"Reality rarely exceeds expectations, and when it does, it begets expectations for the future. When I watched The Lizzie Bennet Diaries, I did not know what to expect, I don’t think anyone did—not even the creators" ...

The Digital Rocking Chair's insight:

Some interesting insights from Welcome to the Spinster House ...

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Julienovak's curator insight, November 20, 2013 11:34 PM

Suggestions for transmedia

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The Institute and Some Thoughts on Immersive Interactive Storytelling

The Institute and Some Thoughts on Immersive Interactive Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michella Rivera-Gravage:  "I have a couple of questions for intricate transmedia projects that unravel over time and and require a deep level of engagement. One, will people spend the time to really understand it?" ...

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Seven Tips on How to Utilize Your Audience from Peter Broderick

Seven Tips on How to Utilize Your Audience from Peter Broderick | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Katie Carman-Lehach:  "The IFP Independent Filmmaker Conference’s “Blitz Wisdom” panels are quick, TED-like talks from filmmakers and folks in the industry discussing their projects and/or offering tips and pointers. [...] Here are Broderick’s seven key ways your audience can be utilized to help your independent project" ...

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How Viewers Can Change Storytelling

How Viewers Can Change Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
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Mattia Nicoletti:  "Two days ago I was talking with Gale Anne Hurd, the woman behind Terminator and Aliens and currently the executive producer of The Walking Dead. We were talking about storytelling and transmedia and she agreed that it was the future" ...

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roberto gilli's curator insight, September 13, 2013 5:25 AM

Quote: "Storytelling today means not only telling but even listening". Talking objects, QR code, places are perfect ways to create a dialogue with the users.

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Emotion and the Self in Games

Emotion and the Self in Games | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Christy Dena:  "There are some books that carry you along a journey until your tears make it impossible to read. Films and television shows, too. Games evoke emotion in a similar way to non-interactive works, with some exceptions – the greatest difference being emotion facilitated through action" ...

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Henrik Safegaard - Cloneartist's curator insight, September 4, 2013 4:19 AM

The poet, novelist, screenwriter, playwright and games writer will find similar rhetorical devices being applied in different ways.

 

What sort of emotions am I talking about? In his essay on emotion in film, film theorist Ed Tan speaks about the difference between what he describes as ‘artefact emotion’ and ‘fiction emotion’ (Tan). Artefact emotions are ‘non-empathetic’ and occur in response to sensory pleasures such as the appearance of the actors, costumes, scenery, and special effects.

 

If you are working with any kind of story telling this is very interesting reading. Click for full article.

RainboWillis's curator insight, September 4, 2013 7:44 PM

VERY engrossing, well written and visually compelling explication of the narrative power/structure in a very, very good game: Journey. 

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Why Hollywood Needs More Experience Designers [Parts I & II]

Why Hollywood Needs More Experience Designers [Parts I & II] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


No Mimes Media:  "Whether it’s a sync’d second screen, character twitter accounts, or phone numbers that show up on screen, these transmedia channels and all their narrative opportunities often seem to be squandered on delivering extraneous (boring) content at best, and marketing hooks at worst. If a viewer has taken the extra steps to find this transmedia content, give them something great. They’re in the palm of your hand…don’t lose them."


Part II of this article, explaining what an Experience Designer does, can be found here.

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Hans Heesterbeek's curator insight, August 26, 2013 12:35 AM

I agree of course the content should be interesting and appealling. Especially if you take in mind that the just the topof the piramide is going to be actively involved. A lot of te viewers are just watching a part of them are using second screen in a passive way and just a few are active. It will grow slowly but surely. 

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The future of storytelling: People want to befriend characters and influence their decisions

The future of storytelling: People want to befriend characters and influence their decisions | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Ben Woods:  "Research group Latitude has been looking at the way that the Web and digital evolution has, and will, change the way people tell stories in the future, focusing specifically on how people want technology to play a part."

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malek's curator insight, August 9, 2013 8:22 AM

Technology can make the ultimate fantasy come true: we live in the stories we watch on the screen. That will re-invent the way we think about brands.

Lindsay Wilson's curator insight, August 15, 2013 1:10 PM

How would you feel to listen to stories that interact with the GPS of your smartphone/tablet/computer to include appropriate sound cues and character introductions?

Sandrine Delage (Borgé)'s curator insight, August 17, 2013 2:00 AM

Bonjour,

 

L'article montre ici comment aller plus loin dans l'interaction et c'est sans doute un modèle inspirant pour l'engagement de followers sur les réseaux sociaux.

Tous les ingrédients sont présents : des personnages et une histoire qui nous accrochent et qui nous rappellent l'enfance qui n'est pas si loin, un dispositif d'interaction simple par le mobile, une prise en compte rapide du retour des utilisateurs.

Recette qui semble gagnante mais qui demande un contenu de valeur, une stratégie sans faille de l'organisation qui accompagne l'opération. Pas si simple !

 

Bonne semaine,