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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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From computer games to theme parks, Angry Birds take flight with ambitious merchandising plan

From computer games to theme parks, Angry Birds take flight with ambitious merchandising plan | Transmedia: Storytelling for the Digital Age | Scoop.it

David MacDougall: "The Finnish gaming company behind Angry Birds — with more than 1 billion downloads to date — is now spreading its wings beyond the virtual world" ...

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Angry Birds' Mighty Eagle: 'We have expanded the market for games'

Angry Birds' Mighty Eagle: 'We have expanded the market for games' | Transmedia: Storytelling for the Digital Age | Scoop.it
Peter Vesterbacka talks growth, entertainment brands, and why it's okay for Rovio to make mistakes...
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How Samsung Used Angry Birds to Generate Over 12 Million Minutes of Brand Engagement

How Samsung Used Angry Birds to Generate Over 12 Million Minutes of Brand Engagement | Transmedia: Storytelling for the Digital Age | Scoop.it
In an overcrowded and over-hyped marketplace, how do you generate genuine buzz around a smartphone launch? Samsung tapped the most popular birds in the world.
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Finau Tuipulotu's comment, April 4, 2013 8:10 AM
Agree with you Connie social gaming should be a newly way to engage in customers behavior because some consumers will find it interesting.
Srishti Jain's comment, April 7, 2013 2:55 AM
This article gives one of the best examples of how a brand understood a consumer and changed according to the technology . Samsung understood the market and introduced global brands .Social gaming was the new way to engage consumer.
Crystal Ma's comment, April 7, 2013 3:22 AM
A good example for mobile games, Angry Birds, successfully to achieve large number of customers used social games far more often than they watched prime-time television shows, and as the number one mobile game in the world.
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How Angry Birds Conquered Casual Gaming

How Angry Birds Conquered Casual Gaming | Transmedia: Storytelling for the Digital Age | Scoop.it
For nearly two years, the casual game market has belonged to Angry Birds.
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Angry Birds Creator Rovio Eyes $1B IPO in 2012

Angry Birds Creator Rovio Eyes $1B IPO in 2012 | Transmedia: Storytelling for the Digital Age | Scoop.it
Rovio Entertainment, creator of Angry Birds, plans to launch an IPO in 2012.
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Angry Birds Theme Park Opens Illegally In China

Angry Birds Theme Park Opens Illegally In China | Transmedia: Storytelling for the Digital Age | Scoop.it
Angry Birds enthusiasts, gather ‘round. Your dream of entering a larger than life, Angry Birds-themed world is now a reality. A theme park based on the popular cellphone videogame has opened in Changsta, a city in China's Hunan province.
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How MTV is using youth and digital media to create change

How MTV is using youth and digital media to create change | Transmedia: Storytelling for the Digital Age | Scoop.it
Why did MTV, the pop culture television icon and Angry Birds, the predominant, casual gaming juggernaut, partner up? But more specifically, why did they partner up to combat a major social issue like cyberbullying?


DRC:  Turns out MTV take their commitment to their audience very seriously ...

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Angry Birds: Casual Gaming to Transmedia Franchise?

Angry Birds: Casual Gaming to Transmedia Franchise? | Transmedia: Storytelling for the Digital Age | Scoop.it
To analyze the potential of Angry Birds, I’m going to first look at what Rovio (by design or happenstance) did right, and then consider what it needs to do in order to create a franchise that can be extended and sustained beyond the core game...

 

[Why do some ideas take-off?  Is it just luck?  This article answers some of those questions in relation to the success of Angry Birds.]

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Angry Birds boss: 'Piracy may not be a bad thing: it can get us more business'

Angry Birds boss: 'Piracy may not be a bad thing: it can get us more business' | Transmedia: Storytelling for the Digital Age | Scoop.it
Rovio's Mikael Hed tells music industry audience that embracing pirates can attract new fans...

 

[Here's an interesting take on things - piracy as a form of informal marketing.]

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iPads and Angry Birds Launching to Space Station

iPads and Angry Birds Launching to Space Station | Transmedia: Storytelling for the Digital Age | Scoop.it
Two Apple iPads and a plush "Angry Birds" doll, based on the mobile video game, will be launching on Russian spacecraft soon, bound for the International Space Station.
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Matmi's curator insight, January 17, 2013 6:44 AM

Angry Birds is now literally out of this world! Really Cool. I wonder if we can convince NASA to take a Matmi game up there ? Little bit of Pocket Warwick to keep the astronuts entertained on the long journey perhaps ?

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After 400 Million Downloads, Angry Birds Introduces New Bird; Movie Confirmed

After 400 Million Downloads, Angry Birds Introduces New Bird; Movie Confirmed | Transmedia: Storytelling for the Digital Age | Scoop.it
Well, Rovio doesn't need much of an introduction: It's the company behind the now ubiquitous game that features everybody's favorite affronted and chafed birds.
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Angry Birds: The Virtual Bird Flu Everyone's Caught

Angry Birds: The Virtual Bird Flu Everyone's Caught | Transmedia: Storytelling for the Digital Age | Scoop.it
Joe Strike looks into the viral mobile gaming sensation Angry Birds.
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'Angry Birds' Spreads Its [Transmedia] Wings

'Angry Birds' Spreads Its [Transmedia] Wings | Transmedia: Storytelling for the Digital Age | Scoop.it
Finland's Rovio plans to use its Angry Birds game for movies, books and toys, testing the franchise appeal of one of the best-known mobile apps.
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