Angry Birds enthusiasts, gather ‘round. Your dream of entering a larger than life, Angry Birds-themed world is now a reality. A theme park based on the popular cellphone videogame has opened in Changsta, a city in China's Hunan province.
Why did MTV, the pop culture television icon and Angry Birds, the predominant, casual gaming juggernaut, partner up? But more specifically, why did they partner up to combat a major social issue like cyberbullying?
DRC: Turns out MTV take their commitment to their audience very seriously ...
To analyze the potential of Angry Birds, I’m going to first look at what Rovio (by design or happenstance) did right, and then consider what it needs to do in order to create a franchise that can be extended and sustained beyond the core game...
[Why do some ideas take-off? Is it just luck? This article answers some of those questions in relation to the success of Angry Birds.]
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