Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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The Avengers: meet Joss Whedon's superheroes

The Avengers: meet Joss Whedon's superheroes | Transmedia: Storytelling for the Digital Age | Scoop.it
"The Avengers trailer brings together Marvel's best-loved heroes, from Captain America to a rubbishy bow and arrow guy"...
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The Like Button in Real Life: Using RFID to Share What You're Doing

The Like Button in Real Life: Using RFID to Share What You're Doing | Transmedia: Storytelling for the Digital Age | Scoop.it
Brand owners are exploring ways in which RFID technology can be harnessed to enhance their brand profile through consumers social networks.

 

[Will RFID technology outstrip QR Codes and Geolocation check-in in the realm of social sharing?]

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MORE TO THE STORY with Sparrow Hall – What Is Transmedia?

MORE TO THE STORY with Sparrow Hall – What Is Transmedia? | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia storyteller and brand director Sparrow Hall defines transmedia storytelling, illustrating how a narrative can travel across multiple mediums, including books, ebooks, film, music and social networking sites.
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Social TV: Building an Organic Experience

Social TV: Building an Organic Experience | Transmedia: Storytelling for the Digital Age | Scoop.it

"This year's Superbowl was a new high-water mark for social activity around television - and for media coverage of the potential of tools that allow users to interact with each other"...

 

[This article also touches on Social TV in the wider context of "transmedia".]

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The Audience and the Story

The Audience and the Story | Transmedia: Storytelling for the Digital Age | Scoop.it

"When we talk about transmedia, we often talk about the role of the audience (as well we should), and giving control of the story over to the audience."

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A Fond Farewell to “This Is Not A Game”

A Fond Farewell to “This Is Not A Game” | Transmedia: Storytelling for the Digital Age | Scoop.it

"As alternate reality games have evolved, so too has its nomenclature: puppetmasters have gradually given way to game developers and transmedia producers, and “this is not a game” itself has fallen into disuse. Perhaps it’s time to make the term’s retirement official."

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Sundance Film Hunger In L.A. Immerses Viewers In An Interactive Journalism Experience

Sundance Film Hunger In L.A. Immerses Viewers In An Interactive Journalism Experience | Transmedia: Storytelling for the Digital Age | Scoop.it
One of the most talked-about--and harrowing--Sundance films wasn’t a film in the traditional sense. Hunger In L.A., which screened at the New Frontier Pavilion, is an interactive experience that puts participants in the middle of a shocking food line incident.
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“Walk your movie”: An interview with the founder of “Walking the Edit”

“Walk your movie”: An interview with the founder of “Walking the Edit” | Transmedia: Storytelling for the Digital Age | Scoop.it
"By mixing our immediate reality with feeds and data coming from the digital space (the mobile internet), we create a so-called "augmented reality".
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Cinema’s Digital Takeover: The Decline And Fall Of Film As We Have Known It

Cinema’s Digital Takeover: The Decline And Fall Of Film As We Have Known It | Transmedia: Storytelling for the Digital Age | Scoop.it
Digital cinema has overtaken film a lot sooner than many people might have predicted before Avatar was released, but it was probably inevitable.
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Me @the Zoo Exemplifies Internet's Infiltration of Indie Film

Me @the Zoo Exemplifies Internet's Infiltration of Indie Film | Transmedia: Storytelling for the Digital Age | Scoop.it
From crowd-funding to the visual language of online video, internet culture is slowly but surely seeping into independent film...
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The Case for a Transmedia Producer on Film-Based Games

The Case for a Transmedia Producer on Film-Based Games | Transmedia: Storytelling for the Digital Age | Scoop.it
Most who are familiar with making film-based video games would agree that the current process is broken. Although I believe that this system can be fixed, doing so would require fundamental changes to the way that these games have been getting made for the last several decades...

 

[Although working on the premise that the process is "broken", this is still an interesting article for those unfamiliar with the making of film-based video games.]

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Transmedia: A new instructional literacy

Transmedia: A new instructional literacy | Transmedia: Storytelling for the Digital Age | Scoop.it
Storytelling is a powerful way of making learning stick. Moving from canned instruction to a narrative engages learners and helps them connect what’s being taught to their own mental models...
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The Race For The Second Screen: Five Apps That Are Shaping Social TV

The Race For The Second Screen: Five Apps That Are Shaping Social TV | Transmedia: Storytelling for the Digital Age | Scoop.it
It’s easy to understand why 2012 is shaping up to be the year of social TV. Consumers are turning to the so-called second screen like never before...

 

[The first in a series of articles on the world of social TV looks at Shazam, GetGlue, Miso, IntoNow and Zeebox.]

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Budweiser Flash Fans: Five Phases of A Transmedia Story

Budweiser Flash Fans: Five Phases of A Transmedia Story | Transmedia: Storytelling for the Digital Age | Scoop.it
Budweiser Canada created a transmedia marketing movement and invited all of us to become a part of it. Here are five phases to create your own.
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Martin (Marty) Smith's comment, February 7, 2012 9:56 PM
Love concept of "flash fans" cool scoop thanks. Martin
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Graphic novel on stage in Los Angeles

Graphic novel on stage in Los Angeles | Transmedia: Storytelling for the Digital Age | Scoop.it

"The live production, written by Matt Pelfrey and directed by Dámaso Rodriguez, employs projected illustrations, intense fight choreography, and compelling characters to immerse the viewer in the action"...

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The Story of a Transmedia Revolution (Part 2)

The Story of a Transmedia Revolution (Part 2) | Transmedia: Storytelling for the Digital Age | Scoop.it

"The Rise and Fall of a Story-Showing Empire:  After years of study, I've come to realize that contemporary storytelling—books, film, television (and to a significant extent, even live theater)—are a completely passive medium."

 

[Part one can be found @scoopit http://bit.ly/xojQbz]

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Transmedia for Filmmakers

"Why Filmmakers should explore Transmedia Storytelling: Cash, Career & Creativity" by Robert Pratten.

 

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Starting out in transmedia - 5 points of advice

Starting out in transmedia - 5 points of advice | Transmedia: Storytelling for the Digital Age | Scoop.it

"With the growing acknowledgement of transmedia storytelling as a possible way to tell stories and engage audiences, drive brands, foster interaction and generate revenue, many have started to look at incorporating these methods in their own work."

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QR Codes - the Gateway to Augmented Reality Books

QR Codes - the Gateway to Augmented Reality Books | Transmedia: Storytelling for the Digital Age | Scoop.it
Just imagine that you are reading a book and a QR code is printed on the page that connects you a video, connect with people mentioned on social networks, view a map of geographic place or be lead to website with more information or interactive...
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The digitization of the music industry vs. the book world: the ultimate overview (part I) | FutureBook

The digitization of the music industry vs. the book world: the ultimate overview (part I) | FutureBook | Transmedia: Storytelling for the Digital Age | Scoop.it
"This series of blogposts originated on twitter, when a few people from both the book world and the music industry came to the conclusion that there has been written a lot about the developments in both worlds, but never before in one big comparison."
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[Social TV] The Race for the Second Screen: The Show's the Thing

[Social TV] The Race for the Second Screen: The Show's the Thing | Transmedia: Storytelling for the Digital Age | Scoop.it
Here, we take a more property-specific angle, checking in with the content creators who are building bespoke apps and, in some cases, building social interaction into the very fabric of the shows...

 

[Part one of this series can be found @scoopit http://bit.ly/wofPYP]

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Modern Mythology: The Story of a Transmedia Revolution (Part 1)

Modern Mythology: The Story of a Transmedia Revolution (Part 1) | Transmedia: Storytelling for the Digital Age | Scoop.it

"The Book Thump Heard Round The World


After more than thirty years of fits and starts, a storytelling revolution is finally about to begin. Naturally, the catalyst was a book; surprisingly, however, it was a high school text book..."

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TV looks to new era of interactive game shows to lure the Facebook generation

TV looks to new era of interactive game shows to lure the Facebook generation | Transmedia: Storytelling for the Digital Age | Scoop.it
The Million Pound Drop and The Bank Job are proving a bit hit with internet audiences, but it is the data collected from online players which is making advertisers take notice...
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Cable Networks Embrace Social TV, Creating New Social Apps

Cable Networks Embrace Social TV, Creating New Social Apps | Transmedia: Storytelling for the Digital Age | Scoop.it
Using mobile apps and tablet apps, social networks such as Facebook and check-in services like GetGlue and Miso, cablers are focusing on connecting fans with show content.

 

[A look at the socially-focussed marketing for the new seasons of Archer and White Collar."]

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