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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Interactive Television (iTV): Talking Back to TV

Interactive Television (iTV): Talking Back to TV | Transmedia: Storytelling for the Digital Age | Scoop.it

The fundamental promise of iTV (its added value) is engagement. But no one really knows how fans will want to engage with content...

 

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The Cyriak Method: How To Turn Madness Into Millions Of YouTube Views

The Cyriak Method: How To Turn Madness Into Millions Of YouTube Views | Transmedia: Storytelling for the Digital Age | Scoop.it
Cyriak Harris learned hand-drawn animation at school, but it's his bag of self-taught digital tricks that power the insane cavalcade of worm-shaped cats and madly multiplying lambs that make this 37-year-old Brit one of YouTube’s most popular...
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Interview: Creating CIA: Operation Ajax

Interview: Creating CIA: Operation Ajax | Transmedia: Storytelling for the Digital Age | Scoop.it
The story itself is based on actual events involving the CIA involvement in Iranian politics in the 1950s. The story of the app’s development and design is just as interesting...
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4 Things to Know When Planning a Social Media Contest

4 Things to Know When Planning a Social Media Contest | Transmedia: Storytelling for the Digital Age | Scoop.it
Some companies forget that social media promotions are subject to various laws, requirements risks. Here are four tips to keep in mind when planning yours.
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Marketing Kids Apps (Part III) – The logic, logistics & politics of pricing apps

Marketing Kids Apps (Part III) – The logic, logistics & politics of pricing apps | Transmedia: Storytelling for the Digital Age | Scoop.it

We end the series with some of the stickiest questions in the app world: What’s an app worth? What price point will encourage downloads? Should an app ‘go free’ for a short time? Is it worth it to develop more apps?

 

[Parts I & II can be found @scoopit http://bit.ly/ugg671 & http://bit.ly/rRDnFb respectively.]

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The Amazon movie revolution ... one year on

The Amazon movie revolution ... one year on | Transmedia: Storytelling for the Digital Age | Scoop.it
Amazon.com's movie studio promised to throw the development process open to the masses.
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YouTube Revamp Foreshadows Google’s Vision of Media

YouTube Revamp Foreshadows Google’s Vision of Media | Transmedia: Storytelling for the Digital Age | Scoop.it
Google’s streaming-video arm launched a complete site overhaul on Thursday, setting its sights squarely on reshaping the media landscape...
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15 Tips for Launching a Successful Mobile App

15 Tips for Launching a Successful Mobile App | Transmedia: Storytelling for the Digital Age | Scoop.it
You'll need to take critical steps in order to launch a mobile app and attract users. Follow these guidelines for success.
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The Muppets’ Branded Entertainment Genius

The Muppets’ Branded Entertainment Genius | Transmedia: Storytelling for the Digital Age | Scoop.it
An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets.
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Scooby-Doo and Secular Humanism

Scooby-Doo and Secular Humanism | Transmedia: Storytelling for the Digital Age | Scoop.it
The very first rule of Scooby-Doo, the single premise that sits at the heart of their adventures, is that the world is full of grown-ups who lie to kids, and that it's up to those kids to figure out what those lies are and call them on it, even if there are other adults who believe those lies with every fiber of their being.

 

[A great look at the storytelling craft of Scooby-Doo.]

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Several Clips From Dreamworks’ How To Train Your Dragon Mini-Sequels

Several Clips From Dreamworks’ How To Train Your Dragon Mini-Sequels | Transmedia: Storytelling for the Digital Age | Scoop.it

Gift of the Night Fury is a short story, some twenty some minutes long, and set after the events of the first film...

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Fox to Launch 'Ice Age' Live Show

Fox to Launch 'Ice Age' Live Show | Transmedia: Storytelling for the Digital Age | Scoop.it
"It's part of an overall strategy to evolve from the pop-culture experience that the movie is into a pop-culture immersion," Jeffrey Godsick, president of Fox Consumer Products, told TheWrap.
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Talking with the man who assembled the [Transmedia] 'Halo Bible' for Microsoft

Talking with the man who assembled the [Transmedia] 'Halo Bible' for Microsoft | Transmedia: Storytelling for the Digital Age | Scoop.it

The New York–based Starlight Runner specializes in what's called "transmedia," or branching fiction into other media platforms. If it's a videogame franchise, for instance, the process could involve taking the game's world and preparing it for expansion into novels, comic books, TV series, movies, etc...

 

[A great read for anyone wanting to know more about creating Transmedia Bibles.]

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A Handy Guide for When a Game Is and isn't Being Sexist

A Handy Guide for When a Game Is and isn't Being Sexist | Transmedia: Storytelling for the Digital Age | Scoop.it
When is a game being sexist? When is a game not being sexist? They're tricky topics to wade through with words. Like most things in life, it's easier with a picture.
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Global Giving Turns Evaluating Aid Into A Game

Global Giving Turns Evaluating Aid Into A Game | Transmedia: Storytelling for the Digital Age | Scoop.it

Using analytics to figure out whether development programs are working is an important new quest. The online giving organization is paying locals to collect simple stories about the impact of aid, to see if the dollars are adding up to anything.

 

[An interesting application of gaming techniques ... "Gamification" for Good.]


Via Gregg Morris
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Game Writers in the Trenches™ 8: Mary DeMarle

Game Writers in the Trenches™ 8: Mary DeMarle | Transmedia: Storytelling for the Digital Age | Scoop.it
The game industry is riddled with the unsung heroes of interactive storytelling. As game developers are increasingly looking to create meaningful virtual narrative experiences, listening to the real-world wisdom of these writers can help everyone on the development pipeline understand…
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5 Ways the Film and TV Industries Use Twitter

5 Ways the Film and TV Industries Use Twitter | Transmedia: Storytelling for the Digital Age | Scoop.it
Entertainment and social media are intersecting at a frenetic pace. Here's a look at how the small and big screens are utilizing Twitter with great results.
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The Future of Storytelling: A Conversation with Tim Kring

The Future of Storytelling: A Conversation with Tim Kring | Transmedia: Storytelling for the Digital Age | Scoop.it
Novelist, TV writer and producer Tim Kring began his career penning scripts for Knight Rider, but is now in the vanguard of what some people describe as a “transmedia” storytelling revolution, creating stories that traverse media platforms and, quite frequently, human experiences...
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The Future of 'Television'

The Future of 'Television' | Transmedia: Storytelling for the Digital Age | Scoop.it
My prediction: You will be able to buy television by the channel. You will be able to watch it live, or watch it from the cloud using live streaming for any channel any program any time slot over the last 30 days.
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Marketing Kids Apps (Part II) – How Consumers Decide to Download

Marketing Kids Apps (Part II) – How Consumers Decide to Download | Transmedia: Storytelling for the Digital Age | Scoop.it

There are a lot of apps for kids in the app store, so many that even an exceptional app can get lost (or buried) not long after launch...

 

[Part I can be found @scoopit http://bit.ly/ugg671]

 

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Top 5 Social Trends for Kids Revealed by Club Penguin Founder

Top 5 Social Trends for Kids Revealed by Club Penguin Founder | Transmedia: Storytelling for the Digital Age | Scoop.it

The co-founder of Disney's Club Penguin, Lane Merrifield, revealed in London today five trends that are defining the way kids play, socialise and express themselves online...

 

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58 Sites for Digital Storytelling Tools and Information

58 Sites for Digital Storytelling Tools and Information | Transmedia: Storytelling for the Digital Age | Scoop.it

A fantastic list from media specialist, Julie Greller.  "Because you never know when you'll need a cybrarian."

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The nuts and bolts of using tablet computers, e-libraries, and family literacy initiatives to encourage young children to read

The nuts and bolts of using tablet computers, e-libraries, and family literacy initiatives to encourage young children to read | Transmedia: Storytelling for the Digital Age | Scoop.it
Suppose Alice for the iPad and other good e-reading programs not only were accessible to the disadvantaged in Anacostia and Appalachia but also were used properly, so that toddlers and other younger children would absorb words and ideas, not just get caught up in electronic bells and whistles...
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Marketing Kids Apps (Part I) – 3 Things No Amount of Code Can Fix

Marketing Kids Apps (Part I) – 3 Things No Amount of Code Can Fix | Transmedia: Storytelling for the Digital Age | Scoop.it

An enormous amount of time, energy and money go into app development these days. And after the programming dust settles, an app is born into the App Store or Android Marketplace. But many developers are unprepared for the really challenging work of marketing their app …

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