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Scoop.it!
From
kotaku
"It doesn't matter how good your idea is, or at least how good you think it is, a Kickstarter project isn't some forum post or drunken roundtable discussion with friends. It's a serious attempt at asking complete strangers for often sizeable sums of cash." 
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Erin Tao: "There’s so much involved in terms of [Hackathon] planning that I can’t adequately address the important points in a single post. The emphasis of this article is the requisite planning, whereas the follow-up will focus on best practices for actual execution of demos, which are the most challenging and stressful element of hackathons."
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"The first session in MIPTV’s new Producer’s Hub this morning saw MIP regular, business coach and “Pitch Doctor” Paul Boross, give specific advice to producers on getting themselves noticed: and ultimately, their programmes sold." This article contains a list of "essentials for positive pitching".
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Andrea Phillips: "There's no question that immersing your audience in a live event brings tremendous weight and power to the experience. A good event turns up the narrative volume, and can convert your quietly contented fans into enthusiastic evangelists." This post is part of an on going series exploring the creation of a new transmedia project called Felicity.
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In his keynote speech at DIY Days in New York earlier this month, self-proclaimed "story architect" Lance Weiler trumpeted transmedia storytelling as an "opportunity to lay story across the real world in a way that's never been possible."... His 5 tips for multiplatform brand storytelling:
Read more here.
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Simon Staffans: "A short post on a matter I feel is not taken into consideration enough when drawing up a transmedia project (a failure I’ve been guilty of as well); the challenge to not only dream of success, but actually also plan for it and execute said plans." He considers 3 points:
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"You might have beautiful and compelling and immersive and interactive content, but unless you can get someone to take note of it, you’ll never capitalize on its potential."
[Simon Staffans gives 3 general guidelines for getting noticed: Make use of trends; Identify beacons and approach them; and Market your content.]
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Robert Pratten - Here are my top five tips for creative people starting out in transmedia: 1. leverage what you do best
[You might also like to read Simon Staffan's "Starting out in transmedia - 5 points of advice" @scoopit http://bit.ly/y5h5oK]
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"With the growing acknowledgement of transmedia storytelling as a possible way to tell stories and engage audiences, drive brands, foster interaction and generate revenue, many have started to look at incorporating these methods in their own work."
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The creator of the recently-launched development & production fund Digital Comedy Lab explains how to use transmedia strategies to develop and market a comedy show
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Younger audiences are the early adopters of new technologies and new interactive devices ...
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You’re ready to produce your first transmedia project. You have a strong premise; you created a story world with great characters living in it. You’re ready to share your vision with the world. You have fleshed out which media you are going to use but the next step is the hardest – finance.
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Rusel DeMaria: "Kickstarter has its challenges. Even as a successful participant, I’ve hit some bumps along the way. The lessons I’ve learned from this experience are worth observing. If you’re looking to get funded on Kickstarter, here are ten tips to help you succeed."
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"A well-chosen diversity of tech journalists and techies each imparted their own “10 Tech Commandments” to MIPFormats today, as C21Media’s David Jenkinson moderated. From the resulting 30, we extracted 15 that captured shared ideas or yielded new paths."
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"A little pragmatism never hurts, especially on the topic of video production, which can in some ways be more complicated online. Not one to mince words, Joe McDermottroe provided a useful series of checklists for current or future content producers on YouTube."
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Lucas J.W. Johnson: "But it’s not just about what people will pay for, in the sense of money. It also addresses any time the audience is asked for something — their time, their attention, their action, whether that be liking a Facebook page or following you on Twitter (and putting up with your updates on their news feed), participating in an interactive story, or moving from one medium to another. You have to ask — what is the audience getting from that? And is it something they want?"
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Simon Staffans: "For anyone starting out in transmedia, I thought I’d compile a small list. Here are ten people you could do worse than following on Twitter, on blogs and anywhere you can find them, to be inspired and awed and kept abreast on what transmedia is and where it’s heading."
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A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact. ... In getting started:
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Andrea Phillips looks at "what makes a great team work so well." She thinks that "there are four fundamental components required for everything to mesh in just that perfect way": Communication, Trust, Constructive Disagreement, & The X Factor
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"The Mobile Games Forum featured three speakers from studios that carry out brand extension and advergaming projects [...] Their success stories all share similar points of advice about transmedia game design" ...
Matmi's curator insight,
January 11, 2013 5:50 AM
Transmedia games are set to be big in 2013 - It's interesting that the author mentions that developers must create engaging brand experiences - Matmi have been creating engaging brand experience through games for a while and are now bringing this into the world of transmedia - HK
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![Ten Advice [Tips] for Transmedia Storytellers | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/ZXqtzzddOIsckCplgIVb8Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Simon Staffans ports the ten points Chase Jarvis made about creative photography to the field of transmedia, as "they are all pretty crucial points for any creative industry – not least transmedia".
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Early stage Multi Platform or transmedia story projects are fragile things requiring careful nurturing.
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