"Transmedia Storytelling is relatively new and it’s importance is acquiring more and more (media) space every day for the reason that it brings lots of involvement and implications, most of them not yet clarified."
Pat Mitchell: "There are epic, inspiring experiences of always bold, sometimes outrageous, entrepreneurs in remote and difficult places throughout the world, and these are stories optimally shared across many platforms."
The idea of the multi-platform story is not new. It’s been used to build “media franchises” with varying degrees of success for decades with everything from the Teenage Mutant Ninja Turtles to Star Wars as standout examples...
[A look at what transmedia storytelling means for video editors.]
"[Transmedia] is not to be confused with traditional cross-platform media franchises, sequels or adaptations, as it’s all about telling one story where all the story parts are linked together and in sync with each other, even though they may be in different places"...
Patrick Möller: "The first "Transmedia Mobile Gaming" conference was being held this month in Warsaw. I was invited by Voodoodance to speak there about "Transmedia Storytelling" and to show some cases. These are the slides of my talk."
Cynthia Lieberman: "Transmedia storytelling can be integrated into education, marketing, social change and other areas in a myriad of ways, but one thing it always offers--regardless of the arena--is choice"...
Chuck Wendig: "Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand."
"We're building a studio of the future that has the pieces in place to pick up where Hollywood is dropping the ball," said Lee. "We're saying this is what the future of storytelling looks like. This is how you engage with audiences on not just one platform, but across multiple platforms."
"As with life, crafting transmedia experiences all boils down to smartly living within your means. I suggest identifying storytelling media and distribution channels that work within the constraints of your budget, and craft content accordingly"...
'In an age of digital storytelling, the distance between author and reader is rapidly shrinking, and the roles those parties play are rapidly changing. One of the most radical concepts that I've come across during my research of transmedia storytelling is the "unbook."'
"[...] Star Wars was not a game when it first released, though it utilised that particular medium as it expanded with popularity. Now though, it is fair to say that it is more common to expect significantly more merchandise, sequels, TV shows and fanfiction from video game universes. But why?"
"[...] in order for you to achieve success with any transmedia platform, large or small, it is important to concentrate on a tight, engaging core story and from there, the architecture through which the elements of that story are extended."
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