Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Unfinished Austen Novel Finds New Life Through Collaborative Web Series

Unfinished Austen Novel Finds New Life Through Collaborative Web Series | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michael Anderson:  "Over the summer, the creators of the Emmy Award-winning web series The Lizzie Bennet Diaries launched an experimental follow-up project based on an unfinished Jane Austen novel. In Welcome to Sanditon, audience members were invited to assume roles as Sanditon residents while a modernized interpretation of Austen’s final work unfolded as a web series."

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Airbnb Releases First Short Film Made Entirely of Vines

Airbnb Releases First Short Film Made Entirely of Vines | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Rae Ann Fera:  "After releasing a shot-list over Twitter that anyone could film for submission Airbnb debuts the first film made entirely of crowdsourced Vines."

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Cindy Rudy's curator insight, September 19, 2013 7:40 AM
Interesting concept that has potential for the classroom. The editing might take some time!
blackespresso's curator insight, September 19, 2013 12:59 PM

It's an interesting concept for sure

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Coping with the loss of an online world

Coping with the loss of an online world | Transmedia: Storytelling for the Digital Age | Scoop.it
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Heather Kelly:  "The closing of an online virtual game may sound trivial to anyone who has never used or visited one, but to the people who spent a chunk of their formative years forging relationships inside their virtual walls, the loss can be huge."

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Amber Judge's curator insight, September 2, 2013 11:08 AM

Another ethical issue here: If you provide an alternate world in which someone can build their identity, make friends they otherwise wouldn't in the real world and they've spent money on virtual items and then take it all away because the world collapses... What's the ethical actions a company should take to ensure the health and well-being of those people? I mean surely there must be some liability?

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The Power Inside Intel and Toshiba’s New Social Film Series

The Power Inside Intel and Toshiba’s New Social Film Series | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jillian Zacchia:  "Aliens disguised as moustaches are turning humans into zombies! Got your attention? That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in" ...


Great article for those unfamiliar with social film.

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Hans Heesterbeek's comment, August 16, 2013 1:22 AM
Yeah I missed on social film
Henrik Safegaard - Cloneartist's curator insight, August 16, 2013 3:22 AM

Aliens disguised as moustaches are turning humans into zombies! Got your attention?


That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in.

The film won’t be coming to theatres near you. Instead, you’ll be able to watch it on Facebook and online over the next couple of weeks. 


“We are always looking at new ways to engage and entertain consumers in a brand experience – in particular younger consumers – and this idea is a great way to do that,” says Billie Goldman, Partner Marketing Manager at Intel.


Click to check it out.

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Take A Look At What Happens Every Single Minute On The Internet

Take A Look At What Happens Every Single Minute On The Internet | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Joe Berkowitz:  "A new infographic by rewarded search site Qmee offers a glimpse at the digital doings that occur globally over the span of each minute."


You might also like to check out Gary Hayes' Social Media Counts over at Personalize Media.

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tracey morgan's curator insight, August 5, 2013 5:39 PM

If you are wondering why you need to understand digital literacy here is a great infrographic that illustrates the piont nicely. 

tracey morgan's curator insight, August 5, 2013 5:41 PM

How many do you use?

Shanika Journey's curator insight, August 5, 2013 6:39 PM

A new infographic by rewarded search site Qmee offers a glimpse at the digital doings that occur globally over the span of each minute.

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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Transmedia: Storytelling for the Digital Age | Scoop.it

Todd Wasserman:  "When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place" ....

The Digital Rocking Chair's insight:

Brian Solis has updated his conversation prism.  This is such a fabulous resource ... thank you!

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Denis Lundie's curator insight, July 8, 2013 5:23 AM

Social media, as expected, are proliferating and also being embedded in collaboration applications. They can be public or private. Different social media appeal to different segments of the population for different reasons. Individuals can, and do, join different social networks for different interests or relationships in their lives. Finally, they are quite simply applications, with different functionality, will behave differently.

 

Much has been made in media and education circles of Facebook and Twitter, ranging from the inherent dangers to teaching by means of these, and how to integrate them into education. Policies have been developed around them. This picture should dispel the hype surrounding the most obvious social networks, as unique threats or opportunities, for learning.

 

IT strategies and policies should not developed around individual applications, especially not social networks. e-Safety education especially, should focus on responsible management of privacy, irrespective the medium. Teaching & learning opportunities should be sought in social media that are built for learning, or embedded in rapidly evolving learning applications.

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is 

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The Truth About Kids And Social Media

The Truth About Kids And Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it

Amy Jo Martin:  "According to a recent study, 78% of parents helped create their children’s Facebook pages, and 7.5 million users are under the age of 13. The way your kids use social today will shape their future. It's time for everyone to get educated on how--and how not--to live online."

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Ivon Prefontaine's curator insight, May 25, 2013 11:25 AM

Building brands is a lot like leaving legacies. What does it mean? Do we have the luxury of thinking we have that much control or will there be features that allow us to be dishonest with brand building?

Deanya Lattimore Schempp's curator insight, May 28, 2013 9:57 AM

Boy are these kids going to be mad at their parents by the time they're 20-somethings...  "Why didn't you protect us?"  they will ask.  "Because we didn't know better," their parents will say. 

 

Putting a kid on the internet without knowing anything about how cookies and cache and logins and TOSs work is like handing them a handgun or putting them behind the wheel of a running car and then leaving.

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The Future is Here and it is Grumpy: The Monetization of Memes by Caitlin Burns

The Future is Here and it is Grumpy: The Monetization of Memes by Caitlin Burns | Transmedia: Storytelling for the Digital Age | Scoop.it

Caitlin Burns:  "Microcelebrities and in-jokes have gone global. Rare is the life untouched by memes and even if you don’t know their individual formal titles, you’ve probably encountered Scumbag Steve, Nyan Cat or of course– the current Queen of Internet Memes: Grumpy Cat."

The Digital Rocking Chair's insight:

And, here's another informative article for those interested in internet memes:  The lifespan of a meme: The rise and fall of Grumpy Cat and other Internet celebrities.


Note:  The picture of Grumpy Cat, above, is from this second article.

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Normand Miron's curator insight, April 9, 2013 8:00 AM

Memes market. Can't wait to have my first client asking me to make him a memes campaign #buzzcampaign #viralcampaign #talkofthetowncampaign #don'thavebudgetsocreatesomethinghugewithzerodollarsplease #ahwell

Reilly Russell's curator insight, June 22, 2014 7:59 PM

Bow to your new master.

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The Nielsen Family Is Dead

The Nielsen Family Is Dead | Transmedia: Storytelling for the Digital Age | Scoop.it

Tom Vanderbilt:  "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."

The Digital Rocking Chair's insight:
A look behind the curtain: "the new rules of the hyper-social, data-driven, actor-friendly, super-seductive platinum age of television".
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Tom Brehme's curator insight, March 22, 2013 12:20 PM

Interesting article regarding the influence social media has on programming. 

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Seven Ways to Fail at Promoting Your Film Online (Broken Record Edition)

Seven Ways to Fail at Promoting Your Film Online (Broken Record Edition) | Transmedia: Storytelling for the Digital Age | Scoop.it

Scott Macaulay:  "Want to decrease press interest and the size of your audience? Then do these seven things" ...

The Digital Rocking Chair's insight:

I think we can acknowledge that transmedia storytelling and marketing extensions are not right for every project so, for those who are looking to take a more "traditional" approach to marketing their film online, this article is for you.  It's a very informative read.

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Asil's curator insight, February 21, 2013 3:22 AM

There are some good ideas here ... love the one on Facebook.

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Binge-viewing is transforming the television experience

Binge-viewing is transforming the television experience | Transmedia: Storytelling for the Digital Age | Scoop.it
"Services like Netflix and Hulu let fans watch multiple episodes or even entire seasons of shows all at once, giving life to new series such as 'House of Cards.'"
The Digital Rocking Chair's insight:

Yep, count me in!   I'm definitely a fan of binge viewing.

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Eileen Marable's curator insight, February 3, 2013 11:46 AM

I'm all for it! Keeps the story arcs fresh in my mind!

 

Cultureel Persbureau's curator insight, February 4, 2013 4:35 AM

De term 'Binge-viewing' is eigenlijk wel grappig: net als het achteroverslaan van ettelijke kratten bier en wodka ineen zuipkeet comazuipen heet, is het kijken van een hele serie op een dag een vorm van comakijken. Wij doen het in ieder geval regelmatig en er is geen betere manier om de boze buitenwereld buiten te sluiten dan dat. Wat vind jij?

Henrik Safegaard - Cloneartist's curator insight, February 12, 2013 4:39 AM

After watching the first 5 episodes I'm impressed.

I do like the style and i find it top entertainment. 

4 out of 5 stars from me and my family. 

Love it:-)

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Kickstarting The Oscars: 4 Crowdfunding Tips From The Makers Of Academy Award-nominated “Buzkashi Boys”

Kickstarting The Oscars: 4 Crowdfunding Tips From The Makers Of Academy Award-nominated “Buzkashi Boys” | Transmedia: Storytelling for the Digital Age | Scoop.it

"Thousands of films get their funding on Kickstarter, but so far in the site’s history, only three have made their way to the Academy Awards."

The Digital Rocking Chair's insight:

It's only 4 crowdfunding tips but boy are they pertinent!

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Fake and Funny: Twitter as Interactive Performance Art [#Transmedia]

Fake and Funny: Twitter as Interactive Performance Art [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Dr. Pamela Rutledge:  "Twitter is one of the many tools that invite reimagining story, creative exploration and the extension of content across media channels."

The Digital Rocking Chair's insight:

Twitter, a great creative tool for transmedia storytellers.

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3 Ways Documentary Filmmakers Are Making Webisodes Work

3 Ways Documentary Filmmakers Are Making Webisodes Work | Transmedia: Storytelling for the Digital Age | Scoop.it
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Abigail Maravalli:  "Whether webisodes are released before a film, as follow-up to a finished film, or as a standalone project, they are becoming a viable way of starting and continuing public discourse. Here are three ways filmmakers are utilizing webisodes."

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Disney Wants You to Bring Your iPad to ‘The Little Mermaid’ Movie

Disney Wants You to Bring Your iPad to ‘The Little Mermaid’ Movie | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Bryan M. Wolfe:  "Using a smartphone in a movie theater is a big no-no. But using a tablet is absolutely fine when the movie you’re watching comes from Disney and stars The Little Mermaid."

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Julia Sokolova's curator insight, September 12, 2013 12:31 PM

Second screen user experience. Great example!

Peter Isaksson's comment, September 13, 2013 3:23 AM
How will this effect the people sitting behind?
Katie Chase's curator insight, December 5, 2013 9:55 AM

This defeats the purpose of going to the movie theater entirely. It does not make sense to have everyone in the audience bring their tablet to the screening to be able to interact. When everyone in the theater is on a tablet, who is actually watching the film? Audience interactions are a great idea but they are not appropriate for places such as movie theaters. –Aellise Czupryna

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'The Optimist': how Disney Imagineering is bringing alternate reality games to the mainstream

'The Optimist': how Disney Imagineering is bringing alternate reality games to the mainstream | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Bryan Bishop:  "Created by Walt Disney Imagineering — the think-tank and creative group that dreams up, designs, and builds attractions for Disney parks — The Optimist is the latest take on the alternate reality game."


Another couple of interesting stories about Disney today.  Here's the link to the other one:  Inside Disney’s Plan To Win The Internet

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Juliana Loh's curator insight, August 21, 2013 1:56 PM

Can't wait to experience this!

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How to Make a TV Drama in the Twitter Age

How to Make a TV Drama in the Twitter Age | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Lorne Manly:  "The men and women who steer six of the best TV dramas talk about the challenges of making a show in the Twitter age."


A great extended read!

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Mattia Nicoletti's curator insight, August 10, 2013 7:08 AM

In a social tv era contents become a strong part of the strategy. And if it will be confirmed what declared by Nielsen about social tv influence on ratings, contents will be the key

Asil's curator insight, August 10, 2013 5:56 PM

My favorate quote: "When Dickens was writing his novels, and they were serialized once a month, he read all the letters that came in. His novels were actually a real dialogue with his audience. He was writing to entertain them, and he got paid by the word, and he wanted them to be pleased. But he also wanted to make sure that they got the story he was trying to tell."

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Memes With Meaning: Why We Create And Share Cat Videos And Why It Matters To People And Brands

Memes With Meaning: Why We Create And Share Cat Videos And Why It Matters To People And Brands | Transmedia: Storytelling for the Digital Age | Scoop.it

Abigail Posner:  "Through poetry, art, and philosophy--and now the visual web--we strive to elevate the everyday by feeding our appetite for imagination and discovery."

The Digital Rocking Chair's insight:

A deeper look at the "visual web".

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Why Zach Braff's Film Going to Cannes Shows the Future of Film Financing

Why Zach Braff's Film Going to Cannes Shows the Future of Film Financing | Transmedia: Storytelling for the Digital Age | Scoop.it

Colin Brown:  "Welcome to the indie world’s new arithmetic, a film financing revolution for which Braff has become the inadvertent poster-child through his committed embrace of crowdfunding" ...

The Digital Rocking Chair's insight:

"For some reason crowd donations have come to be characterized as replacement film financing for private equity. In truth, those pledges are really another iteration of soft money, one that comes with the added bonus of indicating future audience demand [with infographic from Slated]" ...

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How to find an audience for your indie film

How to find an audience for your indie film | Transmedia: Storytelling for the Digital Age | Scoop.it

Frank Rose:  "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible."

The Digital Rocking Chair's insight:

An article for all indie content makers, not just filmmakers ....

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Binary Racoon's curator insight, May 24, 2013 8:20 PM

Thank you Mr Rose

Bart van Maanen's curator insight, May 25, 2013 4:28 AM

Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier.

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Why ebooks are a different genre from print

Why ebooks are a different genre from print | Transmedia: Storytelling for the Digital Age | Scoop.it

Stuart Kelly "The differences in format are beginning to change the nature of what we're reading, and how we do it" ...

The Digital Rocking Chair's insight:

An interesting look at the future of reading and our relationship with what we read.

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How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | Transmedia: Storytelling for the Digital Age | Scoop.it

Brian Anthony Hernandez:  "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...

The Digital Rocking Chair's insight:

Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away."


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Pamela Bartar's curator insight, March 10, 2013 6:23 AM

added value ! ?....

Luca Brigada's curator insight, March 18, 2013 6:56 PM

"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.

Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."

Wesley Cox's curator insight, November 11, 2014 1:16 PM

They have been making shows that tend to be relateable.  It must get them more viewers to make more interesting, real shows 

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The next chapter: storytelling embarks on an interactive adventure

The next chapter: storytelling embarks on an interactive adventure | Transmedia: Storytelling for the Digital Age | Scoop.it

David Cornish:  Our hero, Publishing, tumbles forth from the Pit of Paper Projects in a flurry of dust and curses. His tunic is torn, his shield lost, and his future far from certain. Regaining his breath, he rises to his knees and looks about him [...]


Wired.co.uk investigates the attempts of the publishing industry to make the most of new technologies.

The Digital Rocking Chair's insight:

A fabulously in-depth look at how publishing is meeting the challenges of changing audience behaviours.

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Asil's curator insight, February 6, 2013 11:42 PM

How can you not love a story that leads with a superhero?

 

readmusync's curator insight, March 24, 2013 6:16 PM

We are also making somekind of attempt, do you want to try it?

 

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The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | Transmedia: Storytelling for the Digital Age | Scoop.it

Dan Levy:  "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."

The Digital Rocking Chair's insight:

Although more crossmedia than transmedia, this article contains some interesting points for those who include mobile in their multiplatform projects.

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Dolly Bhasin 's curator insight, January 27, 2013 10:43 PM

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

Dolly Bhasin 's curator insight, January 27, 2013 11:04 PM

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

Matmi's curator insight, January 29, 2013 6:38 AM

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.

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Henry Jenkins on 'Spreadable Media': How Web 2.0 went wrong, why 'viral' sucks, and the UGC problem

Henry Jenkins on 'Spreadable Media': How Web 2.0 went wrong, why 'viral' sucks, and the UGC problem | Transmedia: Storytelling for the Digital Age | Scoop.it

"Let's start by making a distinction between participatory culture and Web 2.0. Today's partic­ipatory culture is the result of more than a hundred years of struggle" ...

The Digital Rocking Chair's insight:

Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media.  Part I of the interview can be found here.

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Molly Westmoreland's curator insight, October 2, 2014 1:40 PM

A key assumption in Jenkin's book, Spreadable Media, is that words matter, that the metaphors we use shape the assumptions we make and thus the actions we take, all the more so in the context of an emerging and still ill-defined phenomenon. 

Claims today we use words to describe the internet that are not only misleading but damaging. For example he despises the terminology user-generated content.  

Problem with Web 2.0: It is a business model which seeks to capture and capitalize on the public's desire to participate. In doing so, it has provided some key affordances which have helped to expand the communicative capacities of everyday people, but it has also set restrictions or extracted tolls from their participation in ways which have been highly destructive