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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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OPINION: The times of transmedia

OPINION: The times of transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

Prashant Saxena: "The changing times have brought about an era of 'transmedia' advertising. But it's not about running the same advertisement over different media platforms. It's about creating various new touch-points for your mobile consumers to interact with the brand at the various windows of opportunity available during the day."

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Inside “The Hunger Games” Social Media Machine

Inside “The Hunger Games” Social Media Machine | Transmedia: Storytelling for the Digital Age | Scoop.it
The success of The Hunger Games wasn’t exactly a long shot.


Co.CREATE: "[This article] takes us through the strategy and execution of the social media campaign, which rolled out in sync with creative, PR, and traditional promotions and kicked off with the release of the first image of the Mockingjay, the pin on fire"...

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Haxan Films Returns to Blair Witch Roots with Lovely Molly

Haxan Films Returns to Blair Witch Roots with Lovely Molly | Transmedia: Storytelling for the Digital Age | Scoop.it
Haxan Films, the creators of cult classic phenomenon The Blair Witch Project, are returning to their found footage roots with the promotional campaign for the limited release of their newest film, Lovely Molly...


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The role of mobile in the transmedia storytelling of Prometheus

The role of mobile in the transmedia storytelling of Prometheus | Transmedia: Storytelling for the Digital Age | Scoop.it

Jeff Barber: "Scott and the producers of ‘Prometheus’ are embracing 33 years of technology innovation in the production and telling of the story. Most notably, they are pioneering an effort to tell the story using a range of transmedia channels"...

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In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture

In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture | Transmedia: Storytelling for the Digital Age | Scoop.it
Unlike trailers, which use rapid-cut, repurposed footage 'transmedia' videos expand the movie's narrative.


DRC: For those "not yet versed in transmedia storytelling," Jeff Gomez & Simon Pulman cover the following:

  • The Creative/Marketing Line Has Blurred
  • Successful Transmedia Engages on Multiple Levels
  • The Marketing Is an Extension of the Story Itself
  • Challenge and Opportunity
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Ridley Scott Spills Sensational Prometheus Trailer, Teases Sequel

Ridley Scott Spills Sensational Prometheus Trailer, Teases Sequel | Transmedia: Storytelling for the Digital Age | Scoop.it
Ridley Scott unveiled fresh footage for Prometheus in a mind-melting 3-D trailer that suggests a triumphant return to sci-fi form for the British maestro...


To experience the film's transmedia marketing campaign, visit: Peter Weyland at TED2023: I will change the world; Prometheus Viral Video David 8 Our Family is Growing; & ProjectPromethus.com, an alternate reality game.

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So close, yet so far: Ranting about The Hunger Games Campaign

So close, yet so far: Ranting about The Hunger Games Campaign | Transmedia: Storytelling for the Digital Age | Scoop.it
The Hunger Games has had a very innovative movie campaign, no one can deny that. In fact, the campaign has been not only innovative, but very interactive...

 

[For more on The Hunger Games' transmedia marketing campaign, check out @scoopit http://bit.ly/zYlYDg and http://on.mash.to/A6QYNO]

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The Hunger Games' stroke of marketing genius: An alternate reality fashion magazine, Capitol Couture

The Hunger Games' stroke of marketing genius: An alternate reality fashion magazine, Capitol Couture | Transmedia: Storytelling for the Digital Age | Scoop.it
It’s the perfect dose of original content and sustained interaction for those who felt a void upon completing all three installments of The Hunger Games series...

 

[This really is a well thought-out campaign and the attention to detail is impressive.]

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The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez

The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez | Transmedia: Storytelling for the Digital Age | Scoop.it
Jeff Gomez of Starlight Runner, on how brands are using online video to keep a consistent narrative across media formats with transmedia campaigns.

 

[This is a great article for all content creators ....]

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. . . And the Final Lesson from "Game of Thrones" Is, "Always Support the Bottom"

. . . And the Final Lesson from "Game of Thrones" Is, "Always Support the Bottom" | Transmedia: Storytelling for the Digital Age | Scoop.it
When Campfire's Steve Coulson set out to create an immersive experience around the HBO production of George R. R. Martin's Game of Thrones, he faced a now-familiar problem: How to simultaneously generate buzz for the show, introduce the story to a new audience, and provide a deeper level of engagement for fans of the book...
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[Transmedia Campaign for] Game of Thrones

[Transmedia Campaign for] Game of Thrones | Transmedia: Storytelling for the Digital Age | Scoop.it

This multilayered transmedia campaign – with narrative components for both new audiences and hardcore fans – introduced an epic series to the pop culture landscape.

 

[From the archive, a great look at the transmedia marketing campaign for Game of Thrones.]

 

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'The Dark Knight Rises' Viral Campaign Begins

'The Dark Knight Rises' Viral Campaign Begins | Transmedia: Storytelling for the Digital Age | Scoop.it
Warner Bros kicks off the viral campaign for 'The Dark Knight Rises' with some cryptic clues.

 

[And, a further update can be found at Empire magazine:  http://www.empireonline.com/news/story.asp?NID=32638]

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[Transmedia Case Study] How Barbie & Ken Were Reunited by Social Media

[Transmedia Case Study] How Barbie & Ken Were Reunited by Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it
Take a look behind the scenes at how Mattel reunited its iconic doll couple with a marketing campaign that heavily utilized social media.

 

[This is an excellent look at how Mattel used transmedia storytelling to engage fans in Ken & Barbie's worlds.]

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Transmedia Storytelling Spotlight: Prometheus “Happy Birthday David”

Transmedia Storytelling Spotlight: Prometheus “Happy Birthday David” | Transmedia: Storytelling for the Digital Age | Scoop.it

Sparrow Hall: "I’m continually impressed by the transmedia storytelling marketing campaign for the upcoming film, Prometheus – a prequel to Alien."

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Is the Prometheus transmedia campaign using mobile effectively to engage me in the story?

Is the Prometheus transmedia campaign using mobile effectively to engage me in the story? | Transmedia: Storytelling for the Digital Age | Scoop.it

Jeff Barber: "I'm feeling like today's a good day for a fan rant, so here we go..."


DRC:  You might also like The role of mobile in the transmedia storytelling of Prometheus.

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With 'Prometheus' Ridley Scott Perfects What 'Mass Effect 3' Missed

With 'Prometheus' Ridley Scott Perfects What 'Mass Effect 3' Missed | Transmedia: Storytelling for the Digital Age | Scoop.it

Jeff Gomez:  "The days of creating story lines in an ivory tower and delivering them to the masses are numbered. Perhaps it will survive in certain genres. But not in those that expect invested, large-scale audiences in the age of Social Media."


DRC: A look at transmedia storytelling in the light of two recent examples: Mass Effect 3 & Prometheus.

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Kony 2012: Cause Marketing Lessons

Kony 2012: Cause Marketing Lessons | Transmedia: Storytelling for the Digital Age | Scoop.it
When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.”


DRC:  A very even-handed look at the Kony 2012 phenomenon.

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The Amazing Spider-Man: Transmedia Ramps Up

The Amazing Spider-Man: Transmedia Ramps Up | Transmedia: Storytelling for the Digital Age | Scoop.it
If you’re in a major city, you may have seen some of the interesting live action marketing Sony has undertaken with fans to promote Marc Webb’s highly anticipated The Amazing Spider-Man...


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“Hunger Games” and the great Hollywood hype machine

“Hunger Games” and the great Hollywood hype machine | Transmedia: Storytelling for the Digital Age | Scoop.it

"For several months, sometimes a year-plus, the studios behind these projects titillate fans with provocative sneak peeks — casting announcements, photos, trailers, alternate reality games — until it’s finally time to deliver the full monty: the movie itself"...


And, for a detailed look at the transmedia marketing campaign for The Hunger Games, visit How ‘Hunger Games’ Built Up Must-See Fever ... you may want to skip straight to page two of the article :)

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Writing a TEDTalk from the future: Q&A with Damon Lindelof

Writing a TEDTalk from the future: Q&A with Damon Lindelof | Transmedia: Storytelling for the Digital Age | Scoop.it
Prometheus takes place in the future, but it’s a movie about ideas, and I just felt like it would be really cool to have one of the characters from the movie give a TEDTalk.

 

[This is great transmedia!]

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‘The Hunger Games’ Cross Media Campaign

‘The Hunger Games’ Cross Media Campaign | Transmedia: Storytelling for the Digital Age | Scoop.it
As you probably know by now, The Hunger Games, a sci-fi novel by Suzanne Collins, is coming to the big screen. The highly anticipated film is utilizing an ongoing cross media campaign in order to build hype for its March 23 release...

 

[A detailed look at the transmedia/cross-media marketing campaign for The Hunger Games.]

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Teaser Poster and Synopsis Released for 'The Mask of Red Death' Adapation

Teaser Poster and Synopsis Released for 'The Mask of Red Death' Adapation | Transmedia: Storytelling for the Digital Age | Scoop.it

"The marketing for this is going to take a rather new form of ‘transmedia’ and will be be integrated with a new technology called Conducttr which allows audiences to take a participatory role in the storyworld"...

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7 Ways to Follow 'The Hunger Games' Movie on Social Media

7 Ways to Follow 'The Hunger Games' Movie on Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it
The release of the first 'Hunger Games' film is less than two months away, but there are many ways to gear up for its debut via social media sites.
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Mouth Taped Shut Wraps Up Final Package

Mouth Taped Shut Wraps Up Final Package | Transmedia: Storytelling for the Digital Age | Scoop.it
[…] David Fincher’s adaptation of the best-selling Stieg Larsson novels developed an elegiac, mysterious transmedia campaign to help break through the clutter centering around the Tumblr account, Mouth Taped Shut...

 

[Transmedia marketing campaign for The Girl with the Dragon Tattoo.]

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Creative Crowdfunding

Creative Crowdfunding | Transmedia: Storytelling for the Digital Age | Scoop.it
After selling her house to travel to North East India and film Roots on the Move, Serena Stevenson has turned to crowdfunding to distribute the documentary and create a ‘transmedia campaign’.Serena shares her journey to make and fund the film and ...

 

[An example of the passion often exhibited by Transmedia for Good advocates.]

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