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John Kesler: "Wandering into downtown Davis, many notice the many murals on the sides of buildings or sculptures on corners. Downtown Davis possesses the first interactive transmedia art walk in the world."
Are you sure you want to delete this scoop?
Jen Begeal: "Cloud Chamber, an online, interactive mystery, will open this year’s New York Film Festival Convergence program. In this interview I speak with creator, Christian Fonnesbech who explains the process of getting a large scale project off the ground, his thoughts on the festival and why Convergence may be the next big venue for interactive storytellers" ...
Cloud Chamber is an online mystery, a next generation altered reality game. We’ve done three of them before, and they were all campaigns, however Cloud Chamber is permanent and you explore it in your own time. The basic idea is that once you’re in the website, it’s kind of like a 3-D. It is an immense database for fictional film clips, confidential files, and Wikileaks documentary fragments, which you’re piecing together. The story revolves around three young people, one is a young astrophysicist, Kathleen, who betrays her father and risks insanity in order to explore what might be a signal from another world. You, the player, are exploring found footage left behind by the characters; their documents, films, emails, scientific journals while at the same time you are discovering what happened to them.
Click and read all about it.
Schumpeter: "Standalone toys lack scale and versatility. Franchises that span multiple platforms—from cartoons to video games to films to physical toys—are a better bet" ...
"La mayoría de los niños experimentan un personaje en forma digital antes de la reproducción física." Algo que debiera preocupar no solo a la industria del juguete, sino también a los padres, madres y escuela...
A transcript of a 3 person panel at Dragoncon talking about fact and fiction in comics, film, and transmedia at large...
James Curcio: “Fiction and non-fiction, fact and myth, often aren’t opposites. These lines blend a little more every day. When these things play such a crucial role in our news as well as entertainment media, and in a world where social media platforms are often at the front lines of cultural revolutions, it is increasingly necessary that these things are understood.”
This is a two part blog series ...
1. Transmedia stories and games explained: "Opportunity abounds in the area of ‘transmedia projects’, or stories and games that span more than one medium or artform."
2. Opening the door to transmedia projects: "In what follows I’ll share some of the design guidelines I’ve come to after running transmedia courses for years as a practitioner, and also as an educator for industry professionals and undergraduate students."
Beth Rogozinski: "The mystical magical fountain of youth was a place where if you drank the waters – the old would become young again. While we are still searching for these waters for us mere humans – certain entertainment properties have unlocked the source: adaptation, modernization and transmediation."
David McLaughlin: "Following on from last week’s post where we discussed some of the issues around using intellectual property and other associated rights in Transmedia projects, this week we’ll be looking at some of the issues that arise in Transmedia projects when it comes to collaborating with others and licensing talent" ...
TBI: "Anna Jackson reports back with tips and tools from Jeff Gomez and other local and international producers at a Transmedia Toolbox event at Unitec in Auckland."
Simon Staffans: "[...] keeping this picture of a green house in my mind, while battling the many obstacles a transmedia – or even just media – project entails is something I feel could help me to figure out new ways to tackle issues and challenges. Perhaps the same goes for someone else?"
Randy Finch: "If you're not familiar with the term "transmedia" - or you're skeptical about the existence of a changing paradigm for motion pictures that includes evolving multi-platform techniques for storytelling (including, for example, salting the internet with evidence of a storyworld from which a new film is emerging) - then you're probably not going to appreciate the interview with Jeff Gomez that appeared on July 18th, 2103 in the Business Insider."
Siobhan O'Flynn looks at why successful transmedia projects don't have to start with the story ... they can start with the audience.
Siobhan O'Flynn: "Although I can think of numerous examples where ‘story first’ was the design principle to follow, particularly for documentary and/or more art house projects (think ARTE, NFB), in this instance [Ruby Skye P.I.] in a more mainstream, commercial space Jill’s audience first engagement strategy is now a stand-out winner by all metrics of success."
Belen Santa-Olalla: "This is the second blog post looking at acting and transmedia. It identifies several key relationships the actor has with the story and particular skills she is advised to develop."
The "transmedia actor" ... an interesting concept.
James Waugh: "My first tangible encounter with a transmedia franchise came on my sixth birthday."
A six year old's love of transformers and the creation of a defining transmedia experience.
What have you learnt about franchises?
Amanda Lin Costa: "Unlike a traditional documentary where viewers turn the lights down, sit back and have a story unfold in front of their eyes, participants “watching” “Hollow” must scroll and click through a detailed multi-storyline experience" ...
Story Horizon: "For web series, we can often see the effect of the studio audience in the analytics/statistics on the video itself. Oftentimes, viewers will give a video more of a chance when seeing the high view count or thumbs up, modelling the behaviour of the audience that preceded them and not unlike responding to the canned laughter of the now dead “audience” as Orson so morbidly pointed out in the clip" ....
"Audiences, in the real sense of the word, are disappearing" (Orson Welles, 1979)
Danielle Desjardins: "In this new interconnected and heavily cluttered media context, the first thing broadcasters must do is come up with a formula that will enable their content to rise above all the noise" ...
Incentivise your staff at all levels to push tech sales (they cost less)
Brent Lang: "If Ubisoft's latest campaign works out, Sam Fisher's mission will no longer be confined to game consoles.
But before the game maker could deploy the black-ops protagonist of its hit "Splinter Cell" videogames into other media platforms like novels, television and film, it needed the help of Starlight Runner Entertainment."
The list of video game properties that have been able to leverage their audiences into other platforms, particularly film, is a short one.
I don't know but i think this could do it. Click to read the full story.
Gary Hayes: "TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?"
Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’?
Stephanie Spiro: "I'm interviewing filmmaker and director, Christie Strong of Strong Features about what it means to construct a transmedia story and how she's developing her own unique project using various social media sites to provide an interactive, immersive and ever-changing environment for her audience."
And, here's a direct link to the kickstarter campaign - Bombshell: the life and death of a pinup.
Even this message is part of the Transmedia experience.
Un excellent article de Stephanie Spiro relatant la création d'une opération de storytelling transmédia
She is using various social media sites to provide an interactive, immersive and ever-changing environment for her audience~
David McLaughlin: "As the possibilities for Transmedia projects expand with advances in technology, even previously well thought out and thorough grants of rights acquired for a project need to be carefully scrutinised to ensure that they allow you to move forward and make use of new possibilities."
From a Kiwi perspective, but useful none-the-less ....
Simon Staffans: "Transmedia as such is, as many have pointed out over the years, not anything particularly new, despite the aura of buzzwordyness the term has acheived."
Favorite insight from author Simon Staffans: "There’s no contest here, at least not for me. Story is everything when it comes to transmedia. Is it a compelling and immersive story that has the weight and the bones to stretch to different platforms? Does it have a story world already in place, or is it easily conceivable how such a world could be designed and developed? Are the protagonists and antagonists (and side characters) suitable for a deeper mythology? Is it possible to sense the existence of a narrative superstructure somewhere along the road? If a project’s Story supports transmedia, you’re halfway there. If it doesn’t, don’t bother."
Même si le concept de tranmédia est loin d'être neuf, son utilisation ne va pas de soi. Quand et pourquoi l'utiliser ? Quelques réflexions d'un spécialiste.
Ezri Carlebach: '“It’s storytelling, Jim, but not as we know it,” as Spock famously didn’t say. The crew of the Enterprise – Kirk and Spock in particular – blazed a trail for a new kind of storytelling on television and then, in the hands of their, shall we say, ardent fans, went even further by appearing in an entirely new form, which laid the groundwork for today’s transmedia storytelling.'
Transmedia is more than just having a script,it is all media now and your fans will tell you what they want if you don't provide for them.
Susan Karlin: "Top game world talent director Keith Arem has helped propel games like Call of Duty to global blockblusters. Now he’s poised to turn his studio, PCB Productions, into a transmedia provider of interactive content to TV, films, games, and films--beginning with an interactive app that spills into the real world."
Maya Zuckerman: 'Over the years, I have been immersed in numerous talks and discussions centered on the question of "How can we streamline and simplify the concept of transmedia so that it is easy to understand?"'
Using start up concepts and cooking analogies, Maya Zuckerman attempts to simplify transmedia on the understanding that there is "complexity underneath the simple concepts".
I love it when someone simplifies complexity - wish I was as gifted!
Caitlin Burns: "Many people look at Vin Diesel and see the well-muscled action star of The Fast and the Furious; the high-speed, high-testosterone thrill ride that dominates box office figures with adrenaline fueled car chases."
Transmedia projects are for those willing to play the long game