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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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How Social Media Changed the Super Bowl

How Social Media Changed the Super Bowl | Transmedia: Storytelling for the Digital Age | Scoop.it
Whether or not you’re a fan of American football, the Super Bowl remains the biggest television event of the year. So marketers should pay attention.
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4 Things to Know When Planning a Social Media Contest

4 Things to Know When Planning a Social Media Contest | Transmedia: Storytelling for the Digital Age | Scoop.it
Some companies forget that social media promotions are subject to various laws, requirements risks. Here are four tips to keep in mind when planning yours.
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The Social Revolution: Jeremiah Rosen of Campfire

The Social Revolution: Jeremiah Rosen of Campfire | Transmedia: Storytelling for the Digital Age | Scoop.it
It’s not how it’s used, it’s what it adds to the conversation.
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Social media has evolved into the art of storytelling, and we must all become masters of it.

Social media has evolved into the art of storytelling, and we must all become masters of it. | Transmedia: Storytelling for the Digital Age | Scoop.it
Social media is evolving as a crucial new stage in the history of storytelling, only it is significantly changing both the ways in which stories are t...
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Can TV Be an Active Medium?

Can TV Be an Active Medium? | Transmedia: Storytelling for the Digital Age | Scoop.it

Much like human beings have become increasingly untethered, so too has television. With smartphones and iPads now promoting content where, when and how consumers want it, the trend is not lost on television.

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Digital Hollywood L.A. 2011:The Two Screen Revolution

Digital Hollywood L.A. 2011:The Two Screen Revolution | Transmedia: Storytelling for the Digital Age | Scoop.it
Tablets and smartphones are changing viewing habits whether this be by offering simultaneous viewing on a second screen or providing a social media forum for viewers during programming.
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A Brief History of the Emoticon

A Brief History of the Emoticon | Transmedia: Storytelling for the Digital Age | Scoop.it
The emoticon is nearly 30 years old. We take a look back at some memorable points in its past.
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Is the 90-9-1 Rule for Online Community Engagement Dead?

Is the 90-9-1 Rule for Online Community Engagement Dead? | Transmedia: Storytelling for the Digital Age | Scoop.it

User participation in an online community more or less follows the following 90-9-1 ratios:

* 90% of users are Lurkers (i.e., read or observe, but don't contribute).

* 9% of users are Commenters. They edit or rate content but don’t create content of their own.

* 1% of users create content and are Creators.

 

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How to Use Transmedia to Build Your Online Presence

How to Use Transmedia to Build Your Online Presence | Transmedia: Storytelling for the Digital Age | Scoop.it

Storytelling is an act of cultural preservation. From drawing on a cave wall to commenting on a friend’s Facebook status, the desire to share information is innate.

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How Can Networks Spin Online Chatter Into Ratings Gold?

How Can Networks Spin Online Chatter Into Ratings Gold? | Transmedia: Storytelling for the Digital Age | Scoop.it
TNT’s remake of the classic 1980s primetime soap Dallas won’t debutfor another year — but as of last week, the show already had 117,260 fans on Facebook.
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Planet of the Apes: Can Social Media Help a Reboot of a Reboot?

Planet of the Apes: Can Social Media Help a Reboot of a Reboot? | Transmedia: Storytelling for the Digital Age | Scoop.it
Can social media and digital marketing help "Rise of the Planet of the Apes" succeed at the box office?
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Blending Film and Social Media: Transmedia Storytelling

Blending Film and Social Media: Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

Transmedia Storytelling just got a whole lot sexier with The Inside Social Film Experience. Its been hailed as the first (but not last) of its kind in Hollywood. Blending film and social media, ‘Inside,’ engages the audience within real time.

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Asian Social Media Users Create; Western Users Consume [STUDY]

Asian Social Media Users Create; Western Users Consume [STUDY] | Transmedia: Storytelling for the Digital Age | Scoop.it
A study by Forrester Research found consumers in China and India are more often to be social media "creators" than their U.S. counterparts.
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Top 5 Social Trends for Kids Revealed by Club Penguin Founder

Top 5 Social Trends for Kids Revealed by Club Penguin Founder | Transmedia: Storytelling for the Digital Age | Scoop.it

The co-founder of Disney's Club Penguin, Lane Merrifield, revealed in London today five trends that are defining the way kids play, socialise and express themselves online...

 

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[Transmedia Case Study] How Social Media Revived The Muppets

[Transmedia Case Study] How Social Media Revived The Muppets | Transmedia: Storytelling for the Digital Age | Scoop.it
A look at how social and digital helped reinvent "The Muppets" for the big screen.
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Social media, tipping points and revolutions

Social media, tipping points and revolutions | Transmedia: Storytelling for the Digital Age | Scoop.it
As experts have studied the "Arab Spring" revolutions that took place in Tunisia and Egypt, it has become increasingly clear that while social-media tools such as Facebook and Twitter may not have caused these events, they played a crucial role in...
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Social Deserves it's own Progamming According to MTV

Social Deserves it's own Progamming According to MTV | Transmedia: Storytelling for the Digital Age | Scoop.it

According to Dermot McCormack, EVP of Digital Media for MTV, in a recent article in Gigom, social networks aren’t just for announcing when the next episode of Jersey Shore airs, but a whole new platform for media creation and distribution.

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How 'content curators' are connecting consumers

How 'content curators' are connecting consumers | Transmedia: Storytelling for the Digital Age | Scoop.it
Online 'communities of interest' are becoming increasingly influential when it comes to developing reach and products on the web. But how can brands engage with these persuasive groups and share their expertise?
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How the Crowd Is Shaping the Future of Storytelling

How the Crowd Is Shaping the Future of Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The traditional media model of gatekeepers is slowly giving way to niche communities that source and inform the creative process. The new era of storytelling is upon us, thanks in large part to the social web.
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Social media training more effective through visual storytelling

Social media training more effective through visual storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
We took a storybook approach to training 3,500 international entrepreneurs on how to structure and use social media channels to increase sales and marketing success.
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Bath Kids LitFest Launches The Big Blog Story!

Bath Kids LitFest Launches The Big Blog Story! | Transmedia: Storytelling for the Digital Age | Scoop.it
The story will be written in real-time and you will be able to follow the trail as it moves from blog to blog, with an addition to the story being posted at each stop.
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Telling stories through Foursquare: Derby 2061

Telling stories through Foursquare: Derby 2061 | Transmedia: Storytelling for the Digital Age | Scoop.it
Richard Birkin of production company Mudlark is experimenting with using Foursquare as a storytelling platform, turning it into a wormhole into the future...
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‘PEANUTS’ launches major digital and social-media expansion

‘PEANUTS’ launches major digital and social-media expansion | Transmedia: Storytelling for the Digital Age | Scoop.it
The growth into new platforms and formats is all part of a massive push to “make ‘Peanuts’ relevant to younger fans,” Iconix chairman and CEO Neil Cole told Comic Riffs on Tuesday.
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