Much like human beings have become increasingly untethered, so too has television. With smartphones and iPads now promoting content where, when and how consumers want it, the trend is not lost on television.
Transmedia Storytelling just got a whole lot sexier with The Inside Social Film Experience. Its been hailed as the first (but not last) of its kind in Hollywood. Blending film and social media, ‘Inside,’ engages the audience within real time.
As experts have studied the "Arab Spring" revolutions that took place in Tunisia and Egypt, it has become increasingly clear that while social-media tools such as Facebook and Twitter may not have caused these events, they played a crucial role in...
According to Dermot McCormack, EVP of Digital Media for MTV, in a recent article in Gigom, social networks aren’t just for announcing when the next episode of Jersey Shore airs, but a whole new platform for media creation and distribution.
Online 'communities of interest' are becoming increasingly influential when it comes to developing reach and products on the web. But how can brands engage with these persuasive groups and share their expertise?
The traditional media model of gatekeepers is slowly giving way to niche communities that source and inform the creative process. The new era of storytelling is upon us, thanks in large part to the social web.