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Facebook gamers addicted to racking up coins, points, jewels, crops and the like can now do more than earn bragging rights -- and fill up your news feed.
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It’s a constant challenge for social causes: how to expand reach while really engaging potential and current volunteers and donors. The answer might just be found in the back pocket of a teenager’s jeans.
[A great read for those incorporating mobile in their transmedia worlds.]
"What [Tom Murphy finds] most compelling about transmedia is that it involves multiple forms of media that incorporate traditional with new and social medias to create an interactive experience. NGOs could greatly benefit from this approach as a way to break the bonds of stigmatization. Trying to parse out the definition of transmedia can be a bit more confusing that needed. So, [he] will use an example of how MSF [Médecins Sans Frontières] is employing transmedia with its Urban Survivors campaign."
Transmedia storytelling could be the stitches that lead to healing—a convergence of mediums and platforms working together to create an experience accessible to multiple generations and cultures...
[A more traditional form of transmedia activism ...]
Lina Srivastava works at the intersection of many fields which gives her a really unique take on what cross-platform work can do. She coined the term "transmedia activism" to describe a cross-platform storytelling framework that creates multiple points of entry to raise awareness and influence action.
Andrew Slack is creator, co-founder, and Executive Director of the Harry Potter Alliance which takes a creative approach to activism by mobilizing thousands ...
From a prime-time TV series, a Facebook game, low-end mobiles games, websites, educational videos, and more, Half the Sky is poised to deliver extensive high-quality content, across many platforms, to raise awareness and turn engagement into real-world action..
Though networks typically dispatch embeds during campaign season, MTV took a different approach to the tactic when it dispatched youth into the Occupy Wall Street protests for its show "True Life."...
Bruce Wayne might be a rich guy, but he's sympathetic to protesters' cause. Berlin-based artist Anjin Anhut's Occupy Gotham is part of the first wave of comic book visuals based on the Occupy Wall Street movement.
O is for... occupation? Occupy Wall Street has spread to more than 25 cities nationwide, and one of those is inhabited by a big yellow bird.
NEW YORK — Big Bird's problems getting into "The Good Birds Club" are at the center of an anti-bullying effort being launched by "Sesame Street." The venerable PBS show will air a special episode Monday that aims to teach preschoolers how to...
Stephen Applebaum: Frank Poulsen's eye-opening new documentary exposes a link between the war in DR Congo and our mobile phones...
From Wall St to Athens and Occupy sit-ins worldwide, protesters are wearing masks inspired by V for Vendetta.
Game designer Gregory Weir tells us about Passing the Ball, a game created with GDC Online and Web Wise Kids about Internet safety.
Toronto transmedia company Pop Sandbox has launched an interactive Web version of The Next Day, which chronicles the stories of four suicide-attempt...
Anita Ondine took some time out of her busy schedule to share some thoughts around how Transmedia can be a vehicle for social change and its role on the world stage.
As experts have studied the "Arab Spring" revolutions that took place in Tunisia and Egypt, it has become increasingly clear that while social-media tools such as Facebook and Twitter may not have caused these events, they played a crucial role in...
An update on the mobile games project between Half the Sky and Games for Change.
These four games cover topics such as maternal health, deworming, family values, and forced prostitution. Part I can be found @scoopit http://bit.ly/uML5TW
…transmedia moves people from Awareness to Engagement — by building a story universe…each project has at its core the use of local voice, in partnership with the platform creators.
They've been inspiring kids for over four decades, so it should be no surprise that Sesame Street's latest song is a fun little groove called "Change The World."
When protesters first gained attention for camping out in Manhattan's Zuccotti Park, pundits and politicians were constantly asking what Occupy Wall Street was really about?
Douglas Rushkoff: Media derides the Wall Street protest at its peril. The net-driven movement is a preview of a new sustainable disussion on disconnect in U.S.
Digital activism is much more than flash mobs and Facebook.
Sending a tweet into the Twitterverse without a proper tag is like stocking a library with no regard to author or subject matter.