Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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How Will Ford Go Further with the [Transmedia] Launch of the 2013 Fusion?

How Will Ford Go Further with the [Transmedia] Launch of the 2013 Fusion? | Transmedia: Storytelling for the Digital Age | Scoop.it

Scott Monty: "[...] we needed to ensure that we took our launch strategy to another level. Random Acts of Fusion will (dare I say it?) go further than our previous efforts and will contain a series of immersive entertainment experiences combining a variety of broadcast, social media and digital platforms."

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Marketing Lessons From Marvel’s The Avengers

Marketing Lessons From Marvel’s The Avengers | Transmedia: Storytelling for the Digital Age | Scoop.it

Sophie Woodrooffe: "Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record."

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Prometheus trailer: a spoiler, or sneaky marketing?

Prometheus trailer: a spoiler, or sneaky marketing? | Transmedia: Storytelling for the Digital Age | Scoop.it
Ben Child: Is a revelation in a TV trailer for Ridley Scott's new science-fiction film just a calculated attempt to increase hype?
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Steve Wilhite's comment, May 6, 2012 2:06 PM
The promotion for this movie has elevated hype to an art form. I still think the asteroid mining story that broke a couple of weeks ago is part of the orchestrated hype leading up to this movie's release. ;)
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The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose...
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Kony 2012: Cause Marketing Lessons

Kony 2012: Cause Marketing Lessons | Transmedia: Storytelling for the Digital Age | Scoop.it
When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.”


DRC:  A very even-handed look at the Kony 2012 phenomenon.

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The Downton Abbey Guide to Irresistible Narrative Marketing

The Downton Abbey Guide to Irresistible Narrative Marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
What can a once-obscure period television drama teach us about effective writing, content marketing, and engagement online? Turns out, just about everything ...

 

[5 lessons to take away from Downton Abbey's skilful storytelling.]

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Marketing transmedia

Marketing transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

"It is all about conversation, about not only being in front of your potential customers but also about having a reason for being on front of them other than the obvious ”we want to sell you stuff”."

 

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“Nightshade” and Participatory Marketing

“Nightshade” and Participatory Marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
The full vision involved publishing content across multiple platforms in an integrated approach to produce an experience for fans that ultimately walked them right up to the release of “Nightshade.”

 

[A great case study in "interactive world-building experiences".]

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Starz Expands Its Social Media Marketing For Spartacus

Starz Expands Its Social Media Marketing For Spartacus | Transmedia: Storytelling for the Digital Age | Scoop.it
Starz has expanded its social media push for Spartacus by offering a new Facebook strategy game and offering multiple opportunities to sample the first episode of the new season.
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New Guide from the Independent Production Fund (IPF) Seeks to Unravel The Mystery Behind the Marketing and Promotion of Web Series

New Guide from the Independent Production Fund (IPF) Seeks to Unravel The Mystery Behind the Marketing and Promotion of Web Series | Transmedia: Storytelling for the Digital Age | Scoop.it
New Guide from the Independent Production Fund (IPF) Seeks to Unravel The Mystery Behind the Marketing and Promotion of Web Series How to Build an Audience for Your Web Series: Market, Motivate and Mobilize Provides A Practical Framework for...
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The dangers with alternate reality games and transmedia storytelling in marketing

The dangers with alternate reality games and transmedia storytelling in marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
Just two weeks ago, we had a little workshop at the agency, of which transmedia storytelling was one part.
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OMG, It’s a “Transmedia” Problem

OMG, It’s a “Transmedia” Problem | Transmedia: Storytelling for the Digital Age | Scoop.it
Yes­ter­day I blogged about an emerg­ing chal­lenge fac­ing small busi­nesses — adapt­ing their web con­tent so it’s more usable and acces­si­ble for peo­ple who use smart­phones or tablets to go online.
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Astroturfing Season Continues With The Hunger Games And Twilight

Astroturfing Season Continues With The Hunger Games And Twilight | Transmedia: Storytelling for the Digital Age | Scoop.it

Quick recap for those of you not familiar with the term “astroturfing”. This is when someone (usually someone with a vested interest in seeing a movie do well at the box office) posts comments in public forums masquerading as an unbiased member of the viewing public, proclaiming how much they’re looking forward to seeing the film, and how good it looks.

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Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy

Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy | Transmedia: Storytelling for the Digital Age | Scoop.it

Geoffrey Colon: "If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy"...

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Media Marketing and the Evolution of Narrative Structure

Media Marketing and the Evolution of Narrative Structure | Transmedia: Storytelling for the Digital Age | Scoop.it

Kendall Whitehouse: 'Disney’s Marvel Studios has been preparing the audience for this film for several years. After the closing credits of 2008′s Iron Man, an extra scene appears in which Tony Stark (Robert Downey Jr.) encounters S.H.I.E.L.D. director Nick Fury (Samuel L. Jackson), who states: “I’m here to talk to you about the Avenger Initiative.”'

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Inside “The Hunger Games” Social Media Machine

Inside “The Hunger Games” Social Media Machine | Transmedia: Storytelling for the Digital Age | Scoop.it
The success of The Hunger Games wasn’t exactly a long shot.


Co.CREATE: "[This article] takes us through the strategy and execution of the social media campaign, which rolled out in sync with creative, PR, and traditional promotions and kicked off with the release of the first image of the Mockingjay, the pin on fire"...

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When Journalism and Marketing Converge

When Journalism and Marketing Converge | Transmedia: Storytelling for the Digital Age | Scoop.it
A reporter walks into a marketing agency and a “branded journalist” is born.


Biserka Anderson: The bottom line is that to stand out in the glut of online voices, a branded newsroom needs to meet three conditions: It has to be open, transparent and rigorous; it has to adhere to journalistic values; and it has to embrace technological innovation [...]

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“Prometheus” and TED: Where Does Marketing End and Entertainment Begin?

“Prometheus” and TED: Where Does Marketing End and Entertainment Begin? | Transmedia: Storytelling for the Digital Age | Scoop.it
"Peter Weyland at TED2023," a co-branded immersive storytelling collaboration between TED and the upcoming film "Prometheus" by Ridley Scott, shows that there's no longer a line separating marketing from entertainment.

 

[Frank Rose's article over at Deep Media is also worth a read http://bit.ly/yiE0AG]

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Transmedia for Companies

Transmedia for Companies | Transmedia: Storytelling for the Digital Age | Scoop.it

Simon Staffans shares his "thoughts about how companies can benefit from utilizing transmedia storytelling; not only when it comes to marketing a product or a service, but also when it comes to the company itself."

 

[Image from Coca Cola Content 2020 Part One]

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Transmedia Storytelling and Content Marketing

Transmedia Storytelling and Content Marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
The future of marketing isn’t social media in the the way we think social media is Facebook or Twitter.

Via Gregg Morris
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What is Content Marketing?

What is Content Marketing? | Transmedia: Storytelling for the Digital Age | Scoop.it
2012 seems to be the year of Content Marketing. It’s everywhere.

 

[If you haven't already seen them, this post also contains Coca Cola's Content 2020 videos which explain how transmedia storytelling can be applied to brand marketing.]

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Bond Strategy and Influence: Marketing Through The Social Graph

Bond Strategy and Influence: Marketing Through The Social Graph | Transmedia: Storytelling for the Digital Age | Scoop.it

Today, the most important question a film marketer can ask is: “Is my movie showing up in people’s social media feeds?”

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Death becomes him? Air New Zealand’s spokesbeast goes out in a blaze of mysterious glory

Death becomes him? Air New Zealand’s spokesbeast goes out in a blaze of mysterious glory | Transmedia: Storytelling for the Digital Age | Scoop.it
He was cerainly one of the most talked-about marketing things of the year, but now, in typically dramatic fashion—and with a smart digital tie-in to the boardgame Cluedo—Rico has been killed off...
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The Hidden Cost of Astroturfing

The Hidden Cost of Astroturfing | Transmedia: Storytelling for the Digital Age | Scoop.it
I was fairly amazed to see articles over the past week accusing parties involved with marketing The Hunger Games and Twilight of “astroturfing” by planting fake comments under Youtube videos...
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