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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Behind The Innovative Social/Content-Driven [Transmedia] Campaign For “Prometheus”

Behind The Innovative Social/Content-Driven [Transmedia] Campaign For “Prometheus” | Transmedia: Storytelling for the Digital Age | Scoop.it

Ari Karpel: "The plot of Ridley Scott’s sci-fi film Prometheus--a sprawling exploration of the origins of man--may have raised some questions but the movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory" ...

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Hollywood, Inception, and the Cinematic Dream State: My Conversation with Jason Silva | Frank Rose

Hollywood, Inception, and the Cinematic Dream State: My Conversation with Jason Silva | Frank Rose | Transmedia: Storytelling for the Digital Age | Scoop.it

Jason Silva: "These are films that immerse us while also unsettling us. They are multi-layered experiences that suck us into their narrative on one level, while at the same time making unsettling suggestions about our own perception of reality"...

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Mariana Soffer's comment, June 5, 2012 3:20 AM
love this
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Prometheus: space secrets to be revealed at last

Prometheus: space secrets to be revealed at last | Transmedia: Storytelling for the Digital Age | Scoop.it

John Hiscock: "In the first film, the unlucky crew of the space freighter Nostromo finds a derelict spaceship with a “space jockey” – a giant humanoid with an exploded chest in the pilot’s chair. Who he was and what he was doing there was never explained and the question has dogged Alien buffs ever since"...


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6 Reasons ‘The Avengers’ Is Crushing It At The Box Office

6 Reasons ‘The Avengers’ Is Crushing It At The Box Office | Transmedia: Storytelling for the Digital Age | Scoop.it

Even as the industry scrambles to figure out how to emulate this success, here are six hard and fast reasons why Avengers gets it right:

  • A Mastermind with a Long-Term Scheme
  • Insisting the Story Wins Out Over Egos
  • Homer, Dante and…Stan Lee! Embracing a Mythos of Our Own
  • One Universe, Dozens of Access Points
  • Incentivizing Rivals to Team Up
  • A Daring, Well-Timed Release Strategy

Jeff Gomez and Fabian Nicieza, Starlight Runner Entertainment


Via Simon Staffans
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Peter Jackson Responds To 'Hobbit' Preview Fallout: 'Audiences Will Settle In' | The Wrap Movies

Peter Jackson Responds To 'Hobbit' Preview Fallout: 'Audiences Will Settle In' | The Wrap Movies | Transmedia: Storytelling for the Digital Age | Scoop.it

Brent Lang: "Peter Jackson responded to criticism of his preview of "The Hobbit: An Unexpected Journey" at CinemaCon this week, saying that audiences will eventually "settle into" the hyper-realistic look of the film shot at a higher frame rate."

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The Hobbit: first glimpse gets mixed response

The Hobbit: first glimpse gets mixed response | Transmedia: Storytelling for the Digital Age | Scoop.it

"First screening of extended footage at CinemaCon meets with mixed reactions to 48 frames-per-second format"...

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Movie Industry Must Bring The Theater "Home"

Movie Industry Must Bring The Theater "Home" | Transmedia: Storytelling for the Digital Age | Scoop.it

"The downward trend in movie attendance and DVD purchases are really the result of one, simple catch-all word: “technology.” Technological advances in home theater, especially since 2005 have shrunk the difference between watching movies in the home and watching in the theater."

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'Titanic 3D': How James Cameron Became a Convert to 3D Conversion

'Titanic 3D': How James Cameron Became a Convert to 3D Conversion | Transmedia: Storytelling for the Digital Age | Scoop.it

"James Cameron may have helped kick off the 3D craze with “Avatar,” but he’s also been the format’s harshest critic, especially toward 3D conversions"...

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Here's How TV is Better Than the Movies

Here's How TV is Better Than the Movies | Transmedia: Storytelling for the Digital Age | Scoop.it

"James Wolcott's Vanity Fair article "Prime Time's Graduation" isn't the first to argue that television has now surpassed film as a medium"...

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The Hunger Games’ Katniss Everdeen: The Heroine the World Needs Right Now

The Hunger Games’ Katniss Everdeen: The Heroine the World Needs Right Now | Transmedia: Storytelling for the Digital Age | Scoop.it

"In The Hunger Games, Katniss Everdeen embarks on a hero’s journey armed only with her bow, her arrow and her wits [...]  But in the real world, the character Katniss Everdeen faces an even greater challenge: Proving that pop culture will embrace a heroine capable of holding her own with the big boys."


The film has been running an excellent transmedia marketing campaign in the build-up to the film's release.  You'll find a comprehensive summary of the campaign over at Tinhat Creative.

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Ridley Scott Spills Sensational Prometheus Trailer, Teases Sequel

Ridley Scott Spills Sensational Prometheus Trailer, Teases Sequel | Transmedia: Storytelling for the Digital Age | Scoop.it
Ridley Scott unveiled fresh footage for Prometheus in a mind-melting 3-D trailer that suggests a triumphant return to sci-fi form for the British maestro...


To experience the film's transmedia marketing campaign, visit: Peter Weyland at TED2023: I will change the world; Prometheus Viral Video David 8 Our Family is Growing; & ProjectPromethus.com, an alternate reality game.

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Titanic 3D: could it be an even bigger hit for James Cameron?

Titanic 3D: could it be an even bigger hit for James Cameron? | Transmedia: Storytelling for the Digital Age | Scoop.it
Stuart Heritage: Cameron's 1997 megahit Titanic is looming over the 2012 horizon in three dimensions. Does the trailer float your boat?
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[Transmedia] Cinema's alternative universes

[Transmedia] Cinema's alternative universes | Transmedia: Storytelling for the Digital Age | Scoop.it
Transmedia is transforming the filmic landscape to include a range of franchises...
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Transmedia Tuesday: Viral Summer Movie Tie-Ins

Transmedia Tuesday: Viral Summer Movie Tie-Ins | Transmedia: Storytelling for the Digital Age | Scoop.it

Chaunton: "Big summer movies mean big viral campaigns. And nowadays these can be just as good as (and sometimes better than) the movies themselves."


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Nuno Bernardo: How to use Transmedia to launch a Movie Franchise

Nuno Bernardo: How to use Transmedia to launch a Movie Franchise | Transmedia: Storytelling for the Digital Age | Scoop.it

Nuno Bernardo: "Transmedia is a buzzword that the film industry has used quite a lot in the last couple of years, from independent movies that have a companion web site and a Facebook Fan page, to the multi-million dollar interactive experience that involve games, web sites and live events"...


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Digital blues: Critic Ann Hornaday confronts a future without celluloid

Digital blues: Critic Ann Hornaday confronts a future without celluloid | Transmedia: Storytelling for the Digital Age | Scoop.it

"ESSAY: A combination of technological advances and financial pressures has ushered in a new style of movie making, which, to many viewers raised on the grain and texture of film, looks like a bug that is well on its way to becoming a feature."

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Prometheus writer Jon Spaihts on How to Create a Great Space Movie

Prometheus writer Jon Spaihts on How to Create a Great Space Movie | Transmedia: Storytelling for the Digital Age | Scoop.it

Jon Spaihts: "Ridley is a creative volcano and it was a major part of my job just trying to keep up with him. He's a marvel."


DRC: Also interesting is Spaihts on why Hollywood & the video game industry take such a different approach to producing science fiction properties.

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9 Things We Learned From The 'WarGames' Tribeca Screening

9 Things We Learned From The 'WarGames' Tribeca Screening | Transmedia: Storytelling for the Digital Age | Scoop.it

Mike Ryan: "Earlier today, the Tribeca Film Festival hosted a screening of the 1983 Matthew Broderick classic (and a personal favorite), "WarGames." In front of a, sadly, less than packed house (or, happily, a more than empty house) the film was screened"...

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Peter Jackson's 'The Hobbit' Should Hit Theaters at 48-Per-Second Frame Rate

Peter Jackson's 'The Hobbit' Should Hit Theaters at 48-Per-Second Frame Rate | Transmedia: Storytelling for the Digital Age | Scoop.it
The cinema technology industry is working to give moviegoers the opportunity to see The Hobbit: An Unfinished Journey in 3D projected at 48 frames per second when it hits theaters in December.


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Joss Whedon Directs the Big-Budget ‘Avengers’

Joss Whedon Directs the Big-Budget ‘Avengers’ | Transmedia: Storytelling for the Digital Age | Scoop.it
JOSS WHEDON does not consider himself an assertive person. “I’m not fierce,” he said. “I’m grouchy as hell.” But one subject that evokes the passion he has self-diagnosed as crabbiness is the decadent state of contemporary Hollywood entertainment...


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James Cameron And Jon Landau Tell Bleeding Cool About The Avatar Sequels And [transmedia] Spin-Offs

James Cameron And Jon Landau Tell Bleeding Cool About The Avatar Sequels And [transmedia] Spin-Offs | Transmedia: Storytelling for the Digital Age | Scoop.it

"Today, let’s take a little detour [from the release of Titanic 3D] and talk about their other Most Successful Film of All Time, Avatar. Or perhaps more accurately, its two upcoming sequels, theme park, novel, comic book, TV and animated spin-offs. Sounds like there might be an awful lot of Avatar coming our way over the next five years or so."


DRC: And, if you do want to know more on Titanic's conversion to 3D then read: Masterclass: James Cameron And Jon Landau Teach Bleeding Cool The Dos And Donts Of 3D Conversion.

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What If Movie Screens Were Truly Connected?

What If Movie Screens Were Truly Connected? | Transmedia: Storytelling for the Digital Age | Scoop.it

"Let’s imagine what our movie theater experience might look like if every movie screen was connected to the Internet in the same manner as our computers, tablets, smart phones and TVs."

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Whatever happened to non-linear films?

Whatever happened to non-linear films? | Transmedia: Storytelling for the Digital Age | Scoop.it
A decade ago, a caper like Contraband might have been in line for a fashionably fragmentary narrative treatment – so why not now?




Interesting! As transmedia practitioners embrace non-linear storytelling, many traditional filmmakers are doing the opposite.

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Hobbit forming: will Peter Jackson give Tolkien's story a new ending?

Hobbit forming: will Peter Jackson give Tolkien's story a new ending? | Transmedia: Storytelling for the Digital Age | Scoop.it
The dark arts of film demanded Jackson ham up the love story in LOTR, but bringing the Necromancer – later Sauron – into The Hobbit's denouement could break the story's spell altogether...
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The Hobbit: An Unexpected Journey trailer lets the darkness bind it

The Hobbit: An Unexpected Journey trailer lets the darkness bind it | Transmedia: Storytelling for the Digital Age | Scoop.it
What would JRR Tolkien, creator of Middle-earth, halflings, Istari and ringwraiths, have thought of the first trailer for The Hobbit: An Unexpected Journey, the first part of Peter Jackson's long-awaited return to the Lord of the Rings universe?...
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