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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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GDC Online: 'A Community Is Not A Customer,' Says Club Penguin Exec Producer

GDC Online: 'A Community Is Not A Customer,' Says Club Penguin Exec Producer | Transmedia: Storytelling for the Digital Age | Scoop.it
Thompson said people want to feel comfortable to be themselves -- to be authentic -- and a community should facilitate that feeling.
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Disney's Anne Sweeney says digital has 'unleashed' TV, not disrupted it

Disney's Anne Sweeney says digital has 'unleashed' TV, not disrupted it | Transmedia: Storytelling for the Digital Age | Scoop.it
Producers and broadcasters should embrace the opportunities provided by tablets, smartphones and social media as a chance to "unleash" television, according to Anne Sweeney, co-chair of Disney Media Networks and president of Disney-ABC Television Group.
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Timeline: Celebrating 40 Years at Walt Disney World

Timeline: Celebrating 40 Years at Walt Disney World | Transmedia: Storytelling for the Digital Age | Scoop.it
With the 40th anniversary of Walt Disney World taking place this Saturday, we really had to think hard about what to feature on the blog in the days leading up to this huge milestone.
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Disney Unveils Plan To Develop ‘Avatar’ Theme Park Attractions

Disney Unveils Plan To Develop ‘Avatar’ Theme Park Attractions | Transmedia: Storytelling for the Digital Age | Scoop.it

Disney has licensed the rights from Fox, and the movie’s director, James Cameron, will help to develop the attractions, CEO Bob Iger says.

 

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Rob Minkoff discusses THE LION KING 3D

Rob Minkoff discusses THE LION KING 3D | Transmedia: Storytelling for the Digital Age | Scoop.it
When we make films – even 2D films – you’re always trying to create this illusion of 3D, anyway. You’re trying to create a believable world with characters walking, in and out of the perspective, to create the illusion that there’s a world.
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Disney Universe – preview

Disney Universe – preview | Transmedia: Storytelling for the Digital Age | Scoop.it

If first-rate family entertainment could be reduced to a scientific formula, you can bet that one of the first companies to crack it was Disney.

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D23 Expo: Disney says ‘Make Mine Marvel’

D23 Expo: Disney says ‘Make Mine Marvel’ | Transmedia: Storytelling for the Digital Age | Scoop.it
One key difference between Marvel and Disney is the degree of consistency of their characters’ stories across multiple platforms, from films to TV and books.
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New Duffy the Disney Bear Storybook to Debut on October 14 at Disney Parks

New Duffy the Disney Bear Storybook to Debut on October 14 at Disney Parks | Transmedia: Storytelling for the Digital Age | Scoop.it
There is a bedtime ritual that takes place each night with my son. After he brushes his teeth, he selects two storybooks for me to read. I love reading to him, which is probably a result of my mother reading stories to me as a child.
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‘Monsters, Inc.’ and ‘Finding Nemo’ Being Re-Released In 3D

‘Monsters, Inc.’ and ‘Finding Nemo’ Being Re-Released In 3D | Transmedia: Storytelling for the Digital Age | Scoop.it

Disney has just issued a press release announcing that they will be re-releasing several of its films in 3D over the coming years.

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Disney Cars to get 'Appmates' toys that work with new iPad app

Disney Cars to get 'Appmates' toys that work with new iPad app | Transmedia: Storytelling for the Digital Age | Scoop.it
Mini vehicles with capacitive footprints will be used to drive around iOS virtual world...
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Disney Getting Into 3D TV Specials With The New Prep & Landing

Disney Getting Into 3D TV Specials With The New Prep & Landing | Transmedia: Storytelling for the Digital Age | Scoop.it

I don’t know how easy it is to find 3D content to watch on US television, but here in the UK, subscribers to Sky at least should find it pretty much a cakewalk.

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Disney goes 'transmedia' for iPad generation

Disney goes 'transmedia' for iPad generation | Transmedia: Storytelling for the Digital Age | Scoop.it
In the transmedia age, no single communications channel is dominant. So Wilber says Disney tries to avoid being wedded to any particular platform. "Our content and story-telling and emotional connections are what make Disney Disney," she says.
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Toy Story Short Made Using Real-Life Toys

Toy Story Short Made Using Real-Life Toys | Transmedia: Storytelling for the Digital Age | Scoop.it

Mattel and Disney have teamed up to create a new Toy Story short, but not the kind we are used to seeing from Disney/Pixar.

 

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Rich Ross Makes Moves (and Movies) at Disney

Rich Ross Makes Moves (and Movies) at Disney | Transmedia: Storytelling for the Digital Age | Scoop.it

He is responsible for protecting and growing the Disney brand, encouraging the creation of characters that can be distributed to consumers across a wide array of platforms (movie theaters, television, the web, digital devices, stage, CDs, theme parks, cruise lines, resorts, consumer products) and monetized around the world.

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