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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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The Free-To-Play Storm and the Freecore Gamer

The Free-To-Play Storm and the Freecore Gamer | Transmedia: Storytelling for the Digital Age | Scoop.it

Tadhg Kelly: "Social games brought pay-as-you-go, pay-to-cheat and pay-to-skip to games, and the consequent explosion in free play has fundamentally changed what many players expect. The question is whether the so-called mainstream games industry can really survive it" ...

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Nuno Bernardo: Why we don’t talk about digital pennies anymore?

Nuno Bernardo: Why we don’t talk about digital pennies anymore? | Transmedia: Storytelling for the Digital Age | Scoop.it

Because digital is now a serious entertainment money-maker in its own right, argues beActive Media's Bernardo

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What Film Crews Can Teach You About Running A Business

What Film Crews Can Teach You About Running A Business | Transmedia: Storytelling for the Digital Age | Scoop.it

Graham Button: "A film crew is a group of professionals answering to investors, working with a budget to make a marketable product in a competitive business. Sound familiar?"

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How Does the Film Industry Actually Make Money?

How Does the Film Industry Actually Make Money? | Transmedia: Storytelling for the Digital Age | Scoop.it

Adam Davidson: "There must be an easier way to make money. For the cost of “Men in Black 3,” for instance, the studio could have become one of the world’s largest venture-capital funds, thereby owning a piece of hundreds of promising start-ups. Instead, it purchased the rights to a piece of intellectual property, paid a fortune for a big star and has no definitive idea why its movie didn’t make a huge profit. Why is anyone in the film industry?" ...

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Movie Industry Must Bring The Theater "Home"

Movie Industry Must Bring The Theater "Home" | Transmedia: Storytelling for the Digital Age | Scoop.it

"The downward trend in movie attendance and DVD purchases are really the result of one, simple catch-all word: “technology.” Technological advances in home theater, especially since 2005 have shrunk the difference between watching movies in the home and watching in the theater."

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How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers

How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers | Transmedia: Storytelling for the Digital Age | Scoop.it

"Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves."


DRC: An interesting article on how Marvel is working with its retail partners to make this a win-win for everyone.

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Why $7.99 beats $0.99

Why $7.99 beats $0.99 | Transmedia: Storytelling for the Digital Age | Scoop.it

"For newcomers: Zombies, Run! is a running game and audio adventure for the iPhone, iPod Touch, and Android (coming May/June) co-created by Six to Start and Naomi Alderman, in which you run in the real world while getting a story and zombie chases through your headphones."


DRC: An interesting look at the thought process behind the pricing of Zombies, Run!

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Reasons People Will Pay

Reasons People Will Pay | Transmedia: Storytelling for the Digital Age | Scoop.it

Lucas J.W. Johnson: "But it’s not just about what people will pay for, in the sense of money. It also addresses any time the audience is asked for something — their time, their attention, their action, whether that be liking a Facebook page or following you on Twitter (and putting up with your updates on their news feed), participating in an interactive story, or moving from one medium to another. You have to ask — what is the audience getting from that? And is it something they want?"

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A Startup Incubator For Entertainment?

A Startup Incubator For Entertainment? | Transmedia: Storytelling for the Digital Age | Scoop.it

Nick DeMartino:  "Historically, content hasn't been seen as having a predictably "scalable" business model. Content remains a hit business, whether distributed in analog or digital form, and the ability to repeat a success has proven to be illusive over time. Perhaps, that is changing, given the blur between content, technology, social, and audience"...

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Why Pro-Amateurs Are The Future

Why Pro-Amateurs Are The Future | Transmedia: Storytelling for the Digital Age | Scoop.it
The small creator distributing to the world and bypassing the "in crowd" is where everything is headed.
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The TV Business Keeps Getting Stronger !

The TV Business Keeps Getting Stronger ! | Transmedia: Storytelling for the Digital Age | Scoop.it

The Challenge that TV has is not in driving an audience that is bigger than an internet source. That is easy. The challenge is in creating hits that are big enough to maximize revenue and return for that show and to create a promotional platform for other shows.

 

[Viewpoint two...]

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How to Build a Content Framework for New Media Success

How to Build a Content Framework for New Media Success | Transmedia: Storytelling for the Digital Age | Scoop.it
Here's how your business can take advantage of today's multi-format media conversation.
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Your Virtual Self: Who Owns it and What’s it Worth?

Your Virtual Self: Who Owns it and What’s it Worth? | Transmedia: Storytelling for the Digital Age | Scoop.it

Each one of us generates vast amounts of data — emails, phone calls, social networking, photos, text messages, videos, browsing, purchasing and more.

 

Our data create a new form of identity, what you might call a Virtual Self – a concept that will determine the future of the web.

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6 Tips For Hiring Star Talent From A Top Hollywood Casting Director

6 Tips For Hiring Star Talent From A Top Hollywood Casting Director | Transmedia: Storytelling for the Digital Age | Scoop.it

Mina Hochberg:  "A film’s success depends on perfect casting just as much as a company’s success depends on hiring the right talent. No one understands this better in Hollywood than casting directors" ...

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The Business of Storytelling

The Business of Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

Gunther Sonnenfeld:  "With global economic parity looming, companies can no longer rely on themselves for the answers. They must co-create new value systems with their customers and other businesses not only to survive, but to grow. And stories – or the act of curating them – can provide amazing new opportunities for growth."

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5 things transmedia startups can learn from Deadwood

5 things transmedia startups can learn from Deadwood | Transmedia: Storytelling for the Digital Age | Scoop.it

Haexagon Concepts: "Transmedia is still a country for pioneers & prospectors. We are embarking on the big gold rush" ...

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Nuno Bernardo: Why producing for multiple platforms is good for storytelling… and for business

Nuno Bernardo: Why producing for multiple platforms is good for storytelling… and for business | Transmedia: Storytelling for the Digital Age | Scoop.it

Nuno Bernado: "In the last few decades storytelling suffered from established and rigid formats and lengths but now, with new digital platforms, storytelling can regain more freedom and creators can focus on proper story and character development" ...

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What The Film Industry Needs: Transparency

What The Film Industry Needs: Transparency | Transmedia: Storytelling for the Digital Age | Scoop.it

Orly Ravid: "In today’s digital distribution market, which ranges from VOD to iTunes and other smaller online outlets, the numbers are hard to find or verify."

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Parents vs In-App Purchases

Parents vs In-App Purchases | Transmedia: Storytelling for the Digital Age | Scoop.it
In-app purchases are all over the place, including children's apps featuring well known brands.


DRC: Why in-app purchases make sense, but only if you do it right.

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Revolutionizing the Creative Media Industry’s Business Model in Malaysia – Part 1

Revolutionizing the Creative Media Industry’s Business Model in Malaysia – Part 1 | Transmedia: Storytelling for the Digital Age | Scoop.it

"The local creative industry is often overlooked when discussing the potential growth and development of Malaysia’s SMEs. This is no surprise considering the industry globally has been mostly dominated by big animation / movie studios whilst locally, our industry players have yet to garner any strong recognition even in the country."


Entrepreneurs.my had the opportunity to interview Caitlin Burns, a Transmedia Producer with Starlight Runner Entertainment, a role [in] which Caitlin creates and influences fictional universes that are familiar to millions worldwide.


DRC: Another excellent interview with Caitlin Burns.  Part 2 can be found here.

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Partnering Stories with Brands – Sparrow Hall and Ryan Aynes – DIY Days NYC 2012

Partnering Stories with Brands – Sparrow Hall and Ryan Aynes – DIY Days NYC 2012 | Transmedia: Storytelling for the Digital Age | Scoop.it
Cross-platform storyteller and branded entertainment expert Sparrow Hall discusses how today's storytellers can (and should) partner with brands to reach larger audiences, acquire production funding, and develop a thriving business model...
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Who is the Entertainment Industry’s “Secret Santa?”

Who is the Entertainment Industry’s “Secret Santa?” | Transmedia: Storytelling for the Digital Age | Scoop.it
Catherine Morrissey explains how Singapore’s Media Development Authority (MDA) just might be the co-production finance partner you’re looking for.

 

[This article has a strong animation focus but notes that everything discussed "applies across the board for the other entertainment genre".]

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Transmedia sorting hat

The famous Harry Potter sorting hat. It’s a fitting metaphor for this presentation, as I sort through the emerging history of transmedia storytelling.
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Leveraging the Power of the Internet: TransMedia Digital Tipping Point for Small Business Owners.. NOW.

Leveraging the Power of the Internet: TransMedia Digital Tipping Point for Small Business Owners.. NOW. | Transmedia: Storytelling for the Digital Age | Scoop.it

We have arrived at a TRANSMEDIA DIGITAL TIPPING POINT [...] (i) Business owners are ready, (ii) clients are ready, and (iii) technologies are ready.

 

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The Innovation Game – Yves Guillemot in Canadian Business

The Innovation Game – Yves Guillemot in Canadian Business | Transmedia: Storytelling for the Digital Age | Scoop.it
Ubisoft CEO Yves Guillemot was interviewed by Canadian Business on the future of the games and movie industries, the convergence of the two, and the value of intellectual property...
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