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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Behind The Innovative Social/Content-Driven [Transmedia] Campaign For “Prometheus”

Behind The Innovative Social/Content-Driven [Transmedia] Campaign For “Prometheus” | Transmedia: Storytelling for the Digital Age | Scoop.it

Ari Karpel: "The plot of Ridley Scott’s sci-fi film Prometheus--a sprawling exploration of the origins of man--may have raised some questions but the movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory" ...

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Mysterious Game Lures Viewers to Tom Hanks Show

Mysterious Game Lures Viewers to Tom Hanks Show | Transmedia: Storytelling for the Digital Age | Scoop.it

Joan Voight: "In preparation for the debut of its post-apocalyptic web series Electric City, Yahoo launched the online alternate reality game Tap Joint" ...

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Transmedia Tuesday: Lovely Molly's Failed ARGes

Transmedia Tuesday: Lovely Molly's Failed ARGes | Transmedia: Storytelling for the Digital Age | Scoop.it

Chaunton: "This is a great example of the two chief challenges of transmedia stories; they take money, and they take time (and generally, if you find a way to ease one demand, you exacerbate the other)."

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Who Actually Falls for Hollywood's Viral Marketing? Well, for Starters, Me

Who Actually Falls for Hollywood's Viral Marketing? Well, for Starters, Me | Transmedia: Storytelling for the Digital Age | Scoop.it

Scott Meslow: "From 'Blair Witch' to 'Prometheus,' increasingly elaborate interactive ad campaigns rely on fan fervor, even if they don't guarantee box-office success"...

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Why Ridley Scott chose to take the Transmedia path to publicity for Prometheus

Why Ridley Scott chose to take the Transmedia path to publicity for Prometheus | Transmedia: Storytelling for the Digital Age | Scoop.it

James Watts: "When you're creating a prequel to a film which is over 35 years old, how do you ensure the modern generation of cinema-goers can get excited about it?"


Via Simon Staffans
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New HTML5 'Prometheus' Training Center Shows Off Power of the Web

New HTML5 'Prometheus' Training Center Shows Off Power of the Web | Transmedia: Storytelling for the Digital Age | Scoop.it

Christina Warren: "With the Project Prometheus Training Center, [Microsoft's Internet Explorer] team worked with Fox to create a transmedia and interactive experience that helps redefine the typical movie site or portal."

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Marketing Lessons From Marvel’s The Avengers

Marketing Lessons From Marvel’s The Avengers | Transmedia: Storytelling for the Digital Age | Scoop.it

Sophie Woodrooffe: "Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record."

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Prometheus trailer: a spoiler, or sneaky marketing?

Prometheus trailer: a spoiler, or sneaky marketing? | Transmedia: Storytelling for the Digital Age | Scoop.it
Ben Child: Is a revelation in a TV trailer for Ridley Scott's new science-fiction film just a calculated attempt to increase hype?
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Steve Wilhite's comment, May 6, 2012 2:06 PM
The promotion for this movie has elevated hype to an art form. I still think the asteroid mining story that broke a couple of weeks ago is part of the orchestrated hype leading up to this movie's release. ;)
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'Amazing Spider-Man' Viral Picks Up with 'Parker's POV' Online Blog

'Amazing Spider-Man' Viral Picks Up with 'Parker's POV' Online Blog | Transmedia: Storytelling for the Digital Age | Scoop.it

Alex Billington: '"Sometimes the face in the mirror does not even look like me." Peter Parker has emotions. And he's very smart. They've tried to capture those traits in the latest major viral update as part of The Amazing Spider-Man viral (or ARG).'


Via Gary Hayes
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Cross-Platform Marketing Spotlight: Sparrow Hall for Motorola & (RED)™

Cross-Platform Marketing Spotlight: Sparrow Hall for Motorola & (RED)™ | Transmedia: Storytelling for the Digital Age | Scoop.it
For Motorola & (RED)™, Sparrow Hall collaborated with DRAFTFCB to develop a year-long transmedia marketing campaign, including original content from around the world – exclusive music and media downloads, videos, live events,...
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OPINION: The times of transmedia

OPINION: The times of transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it

Prashant Saxena: "The changing times have brought about an era of 'transmedia' advertising. But it's not about running the same advertisement over different media platforms. It's about creating various new touch-points for your mobile consumers to interact with the brand at the various windows of opportunity available during the day."

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Inside “The Hunger Games” Social Media Machine

Inside “The Hunger Games” Social Media Machine | Transmedia: Storytelling for the Digital Age | Scoop.it
The success of The Hunger Games wasn’t exactly a long shot.


Co.CREATE: "[This article] takes us through the strategy and execution of the social media campaign, which rolled out in sync with creative, PR, and traditional promotions and kicked off with the release of the first image of the Mockingjay, the pin on fire"...

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Haxan Films Returns to Blair Witch Roots with Lovely Molly

Haxan Films Returns to Blair Witch Roots with Lovely Molly | Transmedia: Storytelling for the Digital Age | Scoop.it
Haxan Films, the creators of cult classic phenomenon The Blair Witch Project, are returning to their found footage roots with the promotional campaign for the limited release of their newest film, Lovely Molly...


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Small Town Tourism and Transmedia Storytelling

Small Town Tourism and Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten: "Small towns around America have histories that offer a foundation for transmedia storytelling to bring in visitors and customers for local retailers. The Roswell Experience is a location-based story told across 32 locations in Roswell, New Mexico which uses a fictional alien, Vrillon, to introduce visitors to the area’s rich history."


DRC: You might also like to check out "Storytelling meets Transmedia Tourist GPS walk-arounds - TravelPlot" over at Pervasive Entertainment Times.

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[Game of Thrones Transmedia] CONVERGENCE: Seven Kingdoms, Five Senses

[Game of Thrones Transmedia] CONVERGENCE: Seven Kingdoms, Five Senses | Transmedia: Storytelling for the Digital Age | Scoop.it

Matt Bolish: "Instead of telling a story set in this world, [transmedia creator] Coulson and company decoded tell the story of the world itself. They used the prolific descriptions of Westeros provided in the novels to inspire sensory experiences—sight, smell, sound, taste and touch—to turn passive audiences into something altogether different: tourists" ...


DRC: A look at the transmedia marketing campaign behind the first season of Game of Thrones.

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‘Prometheus’ Viral Continues, Peter Weyland Gets Ready For TED Talk And What Is 10-11-12?

‘Prometheus’ Viral Continues, Peter Weyland Gets Ready For TED Talk And What Is 10-11-12? | Transmedia: Storytelling for the Digital Age | Scoop.it

Germain Lussier: "Usually when a film opens, its viral campaign is over. Not the case with Prometheus. Ridley Scott‘s latest film is one that encourages a lot of conversation (obviously) and, if you stay to the end of the credits, the conversation continues online" ...

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Gemma-Leigh Garner's comment, June 12, 2012 5:02 PM
great movie!
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Transmedia Tuesday: Viral Summer Movie Tie-Ins

Transmedia Tuesday: Viral Summer Movie Tie-Ins | Transmedia: Storytelling for the Digital Age | Scoop.it

Chaunton: "Big summer movies mean big viral campaigns. And nowadays these can be just as good as (and sometimes better than) the movies themselves."


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Nuno Bernardo: How to use Transmedia to launch a Movie Franchise

Nuno Bernardo: How to use Transmedia to launch a Movie Franchise | Transmedia: Storytelling for the Digital Age | Scoop.it

Nuno Bernardo: "Transmedia is a buzzword that the film industry has used quite a lot in the last couple of years, from independent movies that have a companion web site and a Facebook Fan page, to the multi-million dollar interactive experience that involve games, web sites and live events"...


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6 Reasons ‘The Avengers’ Is Crushing It At The Box Office

6 Reasons ‘The Avengers’ Is Crushing It At The Box Office | Transmedia: Storytelling for the Digital Age | Scoop.it

Even as the industry scrambles to figure out how to emulate this success, here are six hard and fast reasons why Avengers gets it right:

  • A Mastermind with a Long-Term Scheme
  • Insisting the Story Wins Out Over Egos
  • Homer, Dante and…Stan Lee! Embracing a Mythos of Our Own
  • One Universe, Dozens of Access Points
  • Incentivizing Rivals to Team Up
  • A Daring, Well-Timed Release Strategy

Jeff Gomez and Fabian Nicieza, Starlight Runner Entertainment


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Media Marketing and the Evolution of Narrative Structure

Media Marketing and the Evolution of Narrative Structure | Transmedia: Storytelling for the Digital Age | Scoop.it

Kendall Whitehouse: 'Disney’s Marvel Studios has been preparing the audience for this film for several years. After the closing credits of 2008′s Iron Man, an extra scene appears in which Tony Stark (Robert Downey Jr.) encounters S.H.I.E.L.D. director Nick Fury (Samuel L. Jackson), who states: “I’m here to talk to you about the Avenger Initiative.”'

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And So It Begins: New 'The Dark Knight Rises' Viral Campaign Launches Ahead Of Trailer

And So It Begins: New 'The Dark Knight Rises' Viral Campaign Launches Ahead Of Trailer | Transmedia: Storytelling for the Digital Age | Scoop.it

Kevin Jagernauth: "With "Prometheus" dropping an eye-popping three-minute trailer yesterday and generally speaking, occupying the print over the last few weeks thanks to a slick and intriguing marketing campaign, "The Dark Knight Rises" has fallen a bit" ...

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Halo 4 live action web series 'Forward Unto Dawn' debuts ...

Halo 4 live action web series 'Forward Unto Dawn' debuts ... | Transmedia: Storytelling for the Digital Age | Scoop.it

Matt Liebl: "Microsoft is ramping up the transmedia promotions for their blockbuster title Halo 4"...

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Is Ford becoming a Transmedia Production Company?

Is Ford becoming a Transmedia Production Company? | Transmedia: Storytelling for the Digital Age | Scoop.it
Ford Motor Company has been quietly stepping into the transmedia arena as a producer, beginning in 2009 with the “Fiesta Moment” social media campaign...


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Transmedia Storytelling Spotlight: Prometheus “Happy Birthday David”

Transmedia Storytelling Spotlight: Prometheus “Happy Birthday David” | Transmedia: Storytelling for the Digital Age | Scoop.it

Sparrow Hall: "I’m continually impressed by the transmedia storytelling marketing campaign for the upcoming film, Prometheus – a prequel to Alien."

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Is the Prometheus transmedia campaign using mobile effectively to engage me in the story?

Is the Prometheus transmedia campaign using mobile effectively to engage me in the story? | Transmedia: Storytelling for the Digital Age | Scoop.it

Jeff Barber: "I'm feeling like today's a good day for a fan rant, so here we go..."


DRC:  You might also like The role of mobile in the transmedia storytelling of Prometheus.

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