Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Go Ahead and Jump: Transmedia Storytelling

Go Ahead and Jump: Transmedia Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Kevin Hodgson:  "In simple terms, I like to think of transmedia as storytelling with few if any boundaries, and as we continue to explore digital writing this month and beyond, this idea of taking a story for a walk across platforms seems to be right in tune with the possibilities of writing in a digital age" ...

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Nathan Schultz's curator insight, November 25, 2015 4:31 PM

 

Kevin Hodgson:  "In simple terms, I like to think of transmedia as storytelling with few if any boundaries, and as we continue to explore digital writing this month and beyond, this idea of taking a story for a walk across platforms seems to be right in tune with the possibilities of writing in a digital age" ...

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Halo 5: Transmedia Works But It Comes With A Price

Halo 5: Transmedia Works But It Comes With A Price | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Bryant Francis:  "For better and for worse, Halo 5 is the first Halo game to acknowledge those small ways of looking at the Halo universe. It's loaded with meaningful plot points and character beats extracted from context so far away you literally have to spend additional money elsewhere to understand it. This may be the insurmountable challenge that "transmedia" stories like Halo will face in going mainstream. But as someone who already bought in, it's rewarding to play a Halo game that in brief moments, celebrates the small ways of looking at its big galactic war."

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Nouha Belaid's curator insight, December 9, 2015 4:25 PM
Halo 5: #Transmedia Works But It Comes With A Price
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Star Wars' Transmedia Mystery is Secret to its Success

Star Wars' Transmedia Mystery is Secret to its Success | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Anne Zeiser:  "Just as Disney and Lucasfilm have orchestrated it, you must go see Star Wars: The Force Awakens to untangle all of its mysteries. But in the meantime, you can scour Star Wars-themed products on grocery shelves and retail stores to look for more clues."

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Fausto Cantu's curator insight, November 9, 2015 6:45 PM

Star Wars' Transmedia Mystery is Secret to its Success

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Engaging with Transmedia Branding: An Interview with USC’s Burghardt Tenderich (Part One)

Engaging with Transmedia Branding: An Interview with USC’s Burghardt Tenderich (Part One) | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Henry Jenkins:  "In this three part interview, B.T. [Burghardt Tenderich] reflects about the changing nature of strategic communications, the value of transmedia branding, and the ethics of blurring between fiction and reality while making claims about real world products and services. Enjoy."


[DRC:  Parts Two and Three can be found here and here respectively.]

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New app will help track the sprawling world of 'Classic Alice'

New app will help track the sprawling world of 'Classic Alice' | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Rae Votta:  "The series follows a college student who lives her life according to classic novels, played out through vlog-style videos, various social media sites, and a podcast series. Transmedia—storytelling thrown at users across varying mediums—continues to evolve but often it's difficult for new viewers to engage wholly in the narrative experience."

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Transmedia Television: The Rise of Platform Agnostic Entertainment

Transmedia Television: The Rise of Platform Agnostic Entertainment | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Emmett Furey:  'Something important happened on Marvel’s “Agents of S.H.I.E.L.D.” this year, and if you blinked, you may have missed it. The very first job title that pops up after the “Agents of S.H.I.E.L.D.” end credits begin to roll is “Transmedia Producer.”'

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How digital culture is taking Hedda Gabler into infinity

How digital culture is taking Hedda Gabler into infinity | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Lyn Gardner:  "A new presentation of Ibsen’s play Hedda Gabler has been preceded by tweets from its heroine – an example of how digital media draws in theatre audiences in ingenious ways" ....

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Kajsa Hartig's curator insight, September 16, 2015 3:50 PM

“Where does film end and theatre begin? What would be the criteria for online performance? Does it have to be live? Does it have to be happening somewhere that’s not my bedroom? Is it only theatre if I’ve had to put on trousers and leave the house? Imposing criteria is useless, it suffocates imagination and it stifles one colossal strength of theatre: the potential for infinite variety.”

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So You Want to be a Multi-Platform Content Creator? Here Are 6 Expert Tips [#Transmedia]

So You Want to be a Multi-Platform Content Creator? Here Are 6 Expert Tips [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jay Bushman:  "Whether you call it transmedia, crossmedia or multi-platform content development, here's what you need to know."

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Patricia Stitson's curator insight, September 9, 2015 4:21 PM

Transitioning from user manual to a digital learning ecosystem?  Have you considered how to differentiate across platforms or are you trying to duplicated the same information?  What can be gleaned from transmedia storytelling to make even the most technical training interesting and available?

Jeni Mawter's curator insight, September 10, 2015 12:21 AM
It's all about your reader/audience stepping into your story.
Henrik Safegaard - Cloneartist's curator insight, September 10, 2015 2:58 AM
Throw out the manual.
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Future Doc: Digital Storytelling, Virtual Reality and Gaming

Future Doc: Digital Storytelling, Virtual Reality and Gaming | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Elisabeth Greenbaum Kasson:  "While Baby Boomers and older Gen Xers may feel everything from dismissive to perplexed or even paralyzed by the shift to digital storytelling, the upcoming generations fear none of that. To get information delivered via virtual reality, gaming or interactive, as well as film, television, video, radio and photography—or any combination thereof—makes complete sense to them, and it's indicative of how documentary content will be delivered in the near future."

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Mark E. Deschaine, PhD's curator insight, August 9, 2015 8:28 AM

 

Elisabeth Greenbaum Kasson:  "While Baby Boomers and older Gen Xers may feel everything from dismissive to perplexed or even paralyzed by the shift to digital storytelling, the upcoming generations fear none of that. To get information delivered via virtual reality, gaming or interactive, as well as film, television, video, radio and photography—or any combination thereof—makes complete sense to them, and it's indicative of how documentary content will be delivered in the near future."

Yves Carmeille "Libre passeur"'s curator insight, August 10, 2015 3:31 AM


Elisabeth Greenbaum Kasson:  "While Baby Boomers and older Gen Xers may feel everything from dismissive to perplexed or even paralyzed by the shift to digital storytelling, the upcoming generations fear none of that. To get information delivered via virtual reality, gaming or interactive, as well as film, television, video, radio and photography—or any combination thereof—makes complete sense to them, and it's indicative of how documentary content will be delivered in the near future."

Thibault Lo's curator insight, August 10, 2015 4:23 AM

 

Elisabeth Greenbaum Kasson:  "While Baby Boomers and older Gen Xers may feel everything from dismissive to perplexed or even paralyzed by the shift to digital storytelling, the upcoming generations fear none of that. To get information delivered via virtual reality, gaming or interactive, as well as film, television, video, radio and photography—or any combination thereof—makes complete sense to them, and it's indicative of how documentary content will be delivered in the near future."

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Creating An Immersive Experience [#Transmedia]

Creating An Immersive Experience [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Via Simon Staffans
The Digital Rocking Chair's insight:


Regina Townsend:  "Reading is what we do when we want to leave our world for a while and dip into someone else’s. It’s where we go to get away and be fully immersed into another person’s life.  Better than just using our imaginations, why not add to the experience by creating one that spans beyond just the book?"

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Simon Staffans's curator insight, July 27, 2015 6:20 AM

On creating immersive experiences for teams.

María Luisa Zorrilla Abascal's curator insight, August 4, 2015 1:10 PM

 

Regina Townsend:  "Reading is what we do when we want to leave our world for a while and dip into someone else’s. It’s where we go to get away and be fully immersed into another person’s life.  Better than just using our imaginations, why not add to the experience by creating one that spans beyond just the book?"

Daniel Calabuig's curator insight, August 5, 2015 1:44 PM

 

Regina Townsend:  "Reading is what we do when we want to leave our world for a while and dip into someone else’s. It’s where we go to get away and be fully immersed into another person’s life.  Better than just using our imaginations, why not add to the experience by creating one that spans beyond just the book?"

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The Film Society Honors Brian Clark (1968-2015) with a New Fund for Immersive Storytelling

The Film Society Honors Brian Clark (1968-2015) with a New Fund for Immersive Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Matt Bolish:  "Contributions will establish a mentorship program in Brian’s name to provide guidance to emerging artists and creators in the field of participatory storytelling."

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The three C’s of transmedia storytelling

The three C’s of transmedia storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Robert Pratten:  "I created the diagram above in preparation for my talk at Neuchâtel film festival next week.  It probably needs a little explaining" ...

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Angie Weihs's curator insight, July 5, 2015 8:11 PM

Yes, please explain, Mr. Pratten

Brad Tollefson's curator insight, July 9, 2015 12:38 AM

The three Cs are:

Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.

At the intersections we see the actions and functions we must support:

Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
HEEJUN LIM's curator insight, August 3, 2015 11:23 PM

 

Robert Pratten:  "I created the diagram above in preparation for my talk at Neuchâtel film festival next week.  It probably needs a little explaining" ...

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Will the 'Supergirl', 'Lucifer' and 'Legends of Tomorrow' Shows Be Transmedia or Tranq-Media?

Will the 'Supergirl', 'Lucifer' and  'Legends of Tomorrow' Shows Be Transmedia or Tranq-Media? | Transmedia: Storytelling for the Digital Age | Scoop.it

Via Simon Staffans
The Digital Rocking Chair's insight:


Shathley Q:  "Our expectations around for these upcoming TV shows get to the very heart of transmedia as a phenomenon."

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Simon Staffans's curator insight, June 17, 2015 6:58 AM

Will transmediahood be achieved?

Angie Weihs's curator insight, June 19, 2015 9:08 PM

I'd like an app where Supergirl give me daily advice as in YES you can....with recipes and training schedule!

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Mohanbir Sawhney: transforming marketing with transmedia storytelling and agility

Mohanbir Sawhney: transforming marketing with transmedia storytelling and agility | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michelle Herbison:  "Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney."

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Dominique Taste's curator insight, November 19, 2015 9:30 AM

Face aux changements d'attitude des consommateurs, connectés en continu, voulant participer plus, influencés par les réseaux sociaux, surfant entre les médias, résistant à la publicité, le marketing doit se renouveler en profondeur. Parmi les 5 nouveaux moyens, le storytelling et le transmedia storytelling prouvent leur efficacité  au travers d'exemples video, notamment pour Google en Inde, Microsoft en Australie, Toshiba et Intel ...

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Become the Ghost In the Machine With Transmedia

Become the Ghost In the Machine With Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"My name is Yomi Ayeni, I’m a storyteller and one of my favourite activities is exploring new ways of interacting with narratives across any platform."

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Transmedia Storytelling: An Entrepreneurial Approach

Transmedia Storytelling: An Entrepreneurial Approach | Transmedia: Storytelling for the Digital Age | Scoop.it

Via Simon Staffans
The Digital Rocking Chair's insight:


Nuno Bernardo:  "In the context of a shrinking market populated by increasingly fragmented audiences, transmedia storytelling provides a viable alternative to the conventional TV and Film production business."

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Simon Staffans's curator insight, October 15, 2015 7:07 AM

Some good advice from Nuno.

Nathan Schultz's curator insight, November 25, 2015 4:54 PM

 

This article provides a perspective on transmedia storytelling from a more pragmatic standpoint:  It is easy to say that good multimedia storytelling involves multiple different platforms all working together, but it is much harder to impliment this idea, from a purely economic standpoint.  Making a movie or video game is vastly more expensive than writing and publishing a book, just to give an example.

 

This article helps to tackle that problem by explaining how entrepreneurs can best sell their ideas to companies or developers who have the capital to provide support for their projects.

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Is Transmedia Storytelling the New Digital Marketing?

Is Transmedia Storytelling the New Digital Marketing? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jason Thibeault:  "I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it."

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Fausto Cantu's curator insight, October 5, 2015 12:59 PM

La Narrativa Transmedia es el Nuevo Marketing Digital?

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Azrael's Stop: a transmedia storytelling project

Azrael's Stop: a transmedia storytelling project | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Avril Hwang:  " It started out as a Twitter fiction experiment where a scene description, a dialogue or a line from a character is posted every day. Overtime, they could then be strung together to form a larger story. The story was eventually extended to Facebook, Tumblr and even to a website of its own to allow longer pieces of writing to be published."

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Henrik Safegaard - Cloneartist's curator insight, September 26, 2015 1:47 PM

It started out as a Twitter fiction experiment where a scene description, a dialogue or a line from a character is posted every day. Overtime, they could then be strung together to form a larger story. The story was eventually extended to Facebook, Tumblr and even to a website of its own to allow longer pieces of writing to be published.

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The Ultimate Alternate Reality Gamified Transmedia Classroom Toolkit

The Ultimate Alternate Reality Gamified Transmedia Classroom Toolkit | Transmedia: Storytelling for the Digital Age | Scoop.it

Via Simon Staffans
The Digital Rocking Chair's insight:


Paul Darvasi:  "In the last post we introduced you to ARGs and reviewed some examples of how teachers are using them. Now you’re ready to turn your class into an immersive game, and everything you need is right here. With the help of these resources, you can develop your own gameful class, cook up a transmedia project, design a pervasive game or create your very own ARG."

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Ricard Garcia's curator insight, September 25, 2015 3:01 AM

Not to miss!!!

Vivalist's curator insight, September 25, 2015 3:31 AM

Lots of links to useful online resources when it comes to elaborating an Alt Reality experience.

Dominique Taste's curator insight, September 29, 2015 1:35 PM

Une liste ultra complète et commentée de liens et de ressources pour construire un ARG (jeu en réalité alternée) à l'école ou dans d'autres structures. Reste bien sûr à imaginer l'histoire.

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Dark Detour Returns For Spooky Season, Remixes the Idea of the Stretch Goal

Dark Detour Returns For Spooky Season, Remixes the Idea of the Stretch Goal | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Noah J Nelson talks with Alison Norrington and Steve Peters about crowdfunding Dark Detour 2.

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Get ready to do a Dark Detour

Get ready to do a Dark Detour | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Simon Staffans talks with the team behind Dark Detour: Season 2, a multi-platform horror story ....

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Why Transmedia Branding?

Why Transmedia Branding? | Transmedia: Storytelling for the Digital Age | Scoop.it

Via Soraia Ferreira, Ph.D.
The Digital Rocking Chair's insight:


Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

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Marc Wachtfogel, Ph.D.'s curator insight, August 3, 2015 11:16 PM

 

Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Debora Rodrigues's curator insight, August 4, 2015 7:17 AM

 

Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Melanie Hundley's curator insight, August 4, 2015 10:16 AM


Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

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Report: The exciting future of digital coproductions and virtual reality

Report: The exciting future of digital coproductions and virtual reality | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Pierre Ziemniak:  "What’s the specificity of transmedia projects in this very competitive space? There are only two ways to get a transmedia project out, according to [Rebecca] Smit: find your transmedia project first, and then look for potential partners; or look at the projects that are already there and make them transmedia."

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Brian Clark, Former Indiewire Publisher and Digital Media Producer, Dies

Brian Clark, Former Indiewire Publisher and Digital Media Producer, Dies | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Eric Kohn:  "The 46-year-old founder of GMD Studios was a major figure in the film and transmedia communities."


DRC:  The Transmedia community mourns a great thinker and friend.

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Don't Be a Dead Rhino - Why Screenwriters Need Transmedia

Don't Be a Dead Rhino - Why Screenwriters Need Transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Houston Howard's powerful case for why screenwriters should embrace transmedia ... it's the key to innovating the independent film industry!  

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Vittorio Canavese's curator insight, June 29, 2015 8:16 AM

Per formatori dubbiosi sul da farsi...

Brad Tollefson's curator insight, July 9, 2015 12:42 AM

 Obviously, Steve should buy my book Make Your Story Really Stinkin’ Big because our 360° approach to transmedia is the perfect way.

Daniel Calabuig's curator insight, August 5, 2015 1:59 PM

 

Houston Howard's powerful case for why screenwriters should embrace transmedia ... it's the key to innovating the independent film industry!