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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Watch A Murderer Use Snapchat To Commit The Perfect Crime In This 6-Minute Film

Watch A Murderer Use Snapchat To Commit The Perfect Crime In This 6-Minute Film | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Evie Nagy:  "In Murder On Snapchat, the message-deleting app, along with other social media, becomes the platform of your worst nightmares."

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Henrik Safegaard - Cloneartist's curator insight, May 12, 2014 5:09 AM

It's normal to be anxious about the digital permanence of your activity on social media, but according to this film, we might have a lot more to fear from Snapchat messages that disappear forever.

In James Corbett's six-minute Murder On Snapchat, the app that deletes your messages seconds after they're sent is used to commit the perfect crime. It's creepy and dark, and feels like it could totally happen.

Click to watch


CECI Jean-François's curator insight, May 12, 2014 9:13 AM

Il est clair que l'intégration des nouveaux outils de communication dans les films n'a pas fini de nous surprendre...Bonne visualisation !!

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How Social Media Is Shining a Spotlight on the Sundance Film Festival

How Social Media Is Shining a Spotlight on the Sundance Film Festival | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Samantha Murphy Kelly:  'Star Trek actor George Takei takes a seat in front of an Instagram photo station inside a building on snowy Main Street at the 2014 Sundance Film Festival.  "We love what you're doing on Facebook," an Instagram spokesperson tells Takei, as the actor finishes a thumbs-up pose adjacent to an iPad.'

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E-Books Could Be The Future Of Social Media

E-Books Could Be The Future Of Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michael Grothaus:  "In the future, e-books will act just like social networks. We’ll use them on our phones, share and comment right inside e-reader apps, and publishers will use our data to help them make better marketing decisions. If you think digital reading is exploding now, just wait."

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Dorothea Martin's curator insight, September 3, 2013 3:10 AM

Readmill, the social reading experience and book marketing on a whole new level:

“We thought that there was a huge potential in taking what Goodreads had done on social on the web for books, but doing that for a mobile integrated reading experience,” says Berggren. “So instead of having to read your book and then think, ‘Okay, now I have to go to Goodreads, find it there, add it to my profile, and write my review,’ we just wanted to let you share and review from inside of the book.”

“Authors and publishers get access to a dashboard where they can see the engagement matrix of a specific book and see how many people that start reading the book actually finish it, how long it takes, if they recommended it to friends, and how much they shared throughout that experience,” explains Berggren.

According to Berggren, modern publishers miss a lot of marketing opportunities for their authors because they don’t know where or when to target their marketing efforts. "

 

Carol Koechlin's curator insight, September 3, 2013 8:37 AM

Books of all kinds are often best when shared and enriched by discussions with others. Social media will make that experience available to everyone. There is great potential here for improved literacy on a global scale.

gillkelley's curator insight, September 4, 2013 6:43 AM

An interesting perspective on the future of social media marketing.

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Social Media and Storytelling Part 1: Why Storytelling?

Social Media and Storytelling Part 1: Why Storytelling? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Cameron Uganec:  "Marketers can reach a greater audience than ever by combining the power of social media and storytelling."


This is the first in an interesting 6 part series ...


Part 2: Back to the Future

Part 3: Creating Content That Gets Shared

Part 4: The Growth of Visual Storytelling

Part 5: Six Principles of Social Video

Part 6: 10 Tips for Social Video Success

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Take A Look At What Happens Every Single Minute On The Internet

Take A Look At What Happens Every Single Minute On The Internet | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

Joe Berkowitz:  "A new infographic by rewarded search site Qmee offers a glimpse at the digital doings that occur globally over the span of each minute."


You might also like to check out Gary Hayes' Social Media Counts over at Personalize Media.

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tracey morgan's curator insight, August 5, 2013 5:39 PM

If you are wondering why you need to understand digital literacy here is a great infrographic that illustrates the piont nicely. 

tracey morgan's curator insight, August 5, 2013 5:41 PM

How many do you use?

Shanika Journey's curator insight, August 5, 2013 6:39 PM

A new infographic by rewarded search site Qmee offers a glimpse at the digital doings that occur globally over the span of each minute.

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'@SummerBreak' Web Series Fueled by Viewer Feedback [#Transmedia]

'@SummerBreak' Web Series Fueled by Viewer Feedback [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Sean Fitz-Gerald:  "Though only 15 webisodes deep, the social media reality show @SummerBreak is making noise on Twitter, YouTube, Tumblr and Instagram."

The Digital Rocking Chair's insight:

An interesting look at the series to date ....

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Brad Tollefson's curator insight, June 30, 2013 3:21 PM

Initially, the production team thought that episodes should be kept short because the audience the show targets is primarily watching on mobile. But Parks has noticed that the completion rates for the YouTube videos have been “very high,” so longer episodes are quickly becoming a priority...

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New Reality Show '@SummerBreak' Will Unfold on Social Media [#Transmedia]

New Reality Show '@SummerBreak' Will Unfold on Social Media [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it

Sean Fitz-Gerald:  "@SummerBreak, a new reality show that will exist — not on TV -— but exclusively on Twitter, Instagram, Tumblr, YouTube and Vine. Here's how it works" ...

The Digital Rocking Chair's insight:

Looks interesting ....

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arijjan's curator insight, June 19, 2013 11:00 AM

This looks great, now I am looking forward to a serie that has more of a "Breakfast Club" meets  "Mysteries of Pittsburg" angle. 

KathyTarochione's curator insight, June 24, 2013 10:08 AM

Now this is interesting!1

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5 Tips to Design the Best YouTube Channel Page

5 Tips to Design the Best YouTube Channel Page | Transmedia: Storytelling for the Digital Age | Scoop.it

Bob Al-Greene:  "There's a science to setting up the perfect YouTube channel page. Get the lowdown on crucial elements."

The Digital Rocking Chair's insight:

Mashable's "How to" pages are a great resource for both social media newbies and power users alike ....

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Dolly Bhasin 's curator insight, May 29, 2013 10:09 AM

Youtube has become the common man's channel for story telling!

Brad Tollefson's curator insight, June 18, 2013 8:08 PM

Here you go...

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The Nielsen Family Is Dead

The Nielsen Family Is Dead | Transmedia: Storytelling for the Digital Age | Scoop.it

Tom Vanderbilt:  "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."

The Digital Rocking Chair's insight:
A look behind the curtain: "the new rules of the hyper-social, data-driven, actor-friendly, super-seductive platinum age of television".
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Tom Brehme's curator insight, March 22, 2013 12:20 PM

Interesting article regarding the influence social media has on programming. 

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The Connector: Meet The Woman Behind HBO’s Social Scene

The Connector: Meet The Woman Behind HBO’s Social Scene | Transmedia: Storytelling for the Digital Age | Scoop.it

Christine Champagne:  "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."

The Digital Rocking Chair's insight:

A look at HBO's strategy for brand extensions and audience engagement in the social media space.

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A Social Network for Kids

A Social Network for Kids | Transmedia: Storytelling for the Digital Age | Scoop.it

Margaret Rock: 'Some argue children are too young for social networking, and others assert kids don't want an "age appropriate" network because there is "no fun in that."'



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It's not what you know, but who you know ...

It's not what you know, but who you know ... | Transmedia: Storytelling for the Digital Age | Scoop.it
Fiona Milburn of Transmedia NZ looks at how Make My Movie used audience engagement and social media networks as a strategy for success.
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Lady Gaga's Social Network Opens to All the Little Monsters

Lady Gaga's Social Network Opens to All the Little Monsters | Transmedia: Storytelling for the Digital Age | Scoop.it

Brian Anthony Hernandez: "Lady Gaga’s new social network, which resembles Pinterest and has voting functionality like Reddit, is now open for everyone to sign up" ...

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Extending story...

Extending story... | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Transmedia NZ's Fiona Milburn brings us the third and final post in a series looking at how innovative storytellers use social media tools to extend narrative and engage audiences.

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Social Media Mixology: Which Networks to Use Together

Social Media Mixology: Which Networks to Use Together | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Taylor Casti:  "Being master of all the networks is a godly feat, but knowing how to use Tumblr to up your Twitter game, for example, takes you to a whole new level. Here are some of the easiest ways to pair your social networks together to grow your audiences and find new content" ...

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Louise Robinson-Lay's curator insight, December 31, 2013 9:44 PM

some networks work together better than others. This post helps to clear the tangle.

Brad Tollefson's curator insight, January 1, 2014 11:25 PM

What's your mix?

Brad Tollefson's curator insight, January 1, 2014 11:29 PM

What's your mix?

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'Social Fiction' Brings Characters to Life via Facebook and Twitter

'Social Fiction' Brings Characters to Life via Facebook and Twitter | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Vignesh Ramachandran:  "Illustrator Steve Lowtwait and writer Michael Smith are telling a fictional story through social media that's centered around a protagonist called "Hawk Funn." They have set up real social profiles on Facebook and Twitter for fictional characters in the story, and they post about the characters' lives just like real people would" ...

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Deborah Banker's curator insight, August 28, 2013 5:30 PM

Not quite sure what to think about this one.

Lisa Belfield's curator insight, August 28, 2013 11:45 PM

Great idea for classroom novel study!

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The Power Inside Intel and Toshiba’s New Social Film Series

The Power Inside Intel and Toshiba’s New Social Film Series | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jillian Zacchia:  "Aliens disguised as moustaches are turning humans into zombies! Got your attention? That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in" ...


Great article for those unfamiliar with social film.

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Hans Heesterbeek's comment, August 16, 2013 1:22 AM
Yeah I missed on social film
Henrik Safegaard - Cloneartist's curator insight, August 16, 2013 3:22 AM

Aliens disguised as moustaches are turning humans into zombies! Got your attention?


That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in.

The film won’t be coming to theatres near you. Instead, you’ll be able to watch it on Facebook and online over the next couple of weeks. 


“We are always looking at new ways to engage and entertain consumers in a brand experience – in particular younger consumers – and this idea is a great way to do that,” says Billie Goldman, Partner Marketing Manager at Intel.


Click to check it out.

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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Transmedia: Storytelling for the Digital Age | Scoop.it

Todd Wasserman:  "When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place" ....

The Digital Rocking Chair's insight:

Brian Solis has updated his conversation prism.  This is such a fabulous resource ... thank you!

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Denis Lundie's curator insight, July 8, 2013 5:23 AM

Social media, as expected, are proliferating and also being embedded in collaboration applications. They can be public or private. Different social media appeal to different segments of the population for different reasons. Individuals can, and do, join different social networks for different interests or relationships in their lives. Finally, they are quite simply applications, with different functionality, will behave differently.

 

Much has been made in media and education circles of Facebook and Twitter, ranging from the inherent dangers to teaching by means of these, and how to integrate them into education. Policies have been developed around them. This picture should dispel the hype surrounding the most obvious social networks, as unique threats or opportunities, for learning.

 

IT strategies and policies should not developed around individual applications, especially not social networks. e-Safety education especially, should focus on responsible management of privacy, irrespective the medium. Teaching & learning opportunities should be sought in social media that are built for learning, or embedded in rapidly evolving learning applications.

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is 

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Alex LeMay Tells Us How to Integrate Social Media Into Transmedia Campaigns

Alex LeMay Tells Us How to Integrate Social Media Into Transmedia Campaigns | Transmedia: Storytelling for the Digital Age | Scoop.it

Anna Washenko:  "Technology is changing how people tell and share their stories, and transmedia campaigns exemplify those radical shifts."

The Digital Rocking Chair's insight:

Alex LeMay of The Shadow Gang talks about "the GoBZRK campaign and why social media played such a central role".

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Social Media Wars Told in 'Game of Thrones' Style [INFOGRAPHIC]

Social Media Wars Told in 'Game of Thrones' Style [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it

Brian Anthony Hernandez "Social networks often put up their defenses against opposing social platforms. The social media wars are detailed in this Game of Thrones-themed infographic."

The Digital Rocking Chair's insight:

It's been a great week for infographics ... here's another one!

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Sandrine Delage (Borgé)'s curator insight, June 3, 2013 3:24 PM

Très drôle et instructif pour ceux qui aiment "Game of Thrones"

Fabio Gaist's comment, June 4, 2013 4:35 AM
Thanks. Shared on FB TW and LK!
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The Truth About Kids And Social Media

The Truth About Kids And Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it

Amy Jo Martin:  "According to a recent study, 78% of parents helped create their children’s Facebook pages, and 7.5 million users are under the age of 13. The way your kids use social today will shape their future. It's time for everyone to get educated on how--and how not--to live online."

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Ivon Prefontaine's curator insight, May 25, 2013 11:25 AM

Building brands is a lot like leaving legacies. What does it mean? Do we have the luxury of thinking we have that much control or will there be features that allow us to be dishonest with brand building?

Deanya Lattimore Schempp's curator insight, May 28, 2013 9:57 AM

Boy are these kids going to be mad at their parents by the time they're 20-somethings...  "Why didn't you protect us?"  they will ask.  "Because we didn't know better," their parents will say. 

 

Putting a kid on the internet without knowing anything about how cookies and cache and logins and TOSs work is like handing them a handgun or putting them behind the wheel of a running car and then leaving.

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The Transmedia Genius of Pretty Little Liars

The Transmedia Genius of Pretty Little Liars | Transmedia: Storytelling for the Digital Age | Scoop.it

Sheila Seles:  "First and foremost, Pretty Little Liars is getting transmedia right" ...

The Digital Rocking Chair's insight:

Blue Fin Labs, the Social TV Analytics company, looks at how Pretty Little Liars is successfully leveraging social media for transmedia storytelling.

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How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC]

How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it

Anita Li:  "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."

The Digital Rocking Chair's insight:

Another great infographic.

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Jeni Mawter's curator insight, December 20, 2012 9:38 PM

Awesome infographic to show how the declining film industry is fighting back!

Dolly Bhasin 's curator insight, December 23, 2012 11:23 PM

Gr8 Infographics on how Documentary films are using Technology

Maree Lockie's curator insight, October 8, 2013 7:49 PM

Interesting short infographic illustrating how Hollywood is compensating for declining ticket sales (because of the rise of online piracy) through the use of social media and viral marketing. Gives some nice examples of how movies are using social media to generate interest, demand screenings in their local areas and increase engagement. Our own Air NZ's Hobbit safety video even gets a mention!

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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign | Transmedia: Storytelling for the Digital Age | Scoop.it

Mai Bruun Poulsen:  "The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir" ...

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lauren bennis's curator insight, August 12, 2014 12:14 AM

Grey Goose Vodka gains brand awareness via social media, for the new "Grey Goose Cherry Noir."

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Finding Your People: Why Filmmakers Should be on Tumblr... Now

Finding Your People: Why Filmmakers Should be on Tumblr... Now | Transmedia: Storytelling for the Digital Age | Scoop.it

Lauren Donia: "Filmmakers, are you tapping your full potential when it comes to social media marketing? If you aren't on Tumblr, says the Center for Social Media, then the answer is a resounding "No." Their advice: Find, tag, respond, and reblog, all with a personal slant" ...



Via siobhan-o-flynn
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