Brian Steinberg: "AT&T is moving from “@SummerBreak” to Snapchat. If that sentence makes little sense to you, you must not be from the generation AT&T will seek when it launches “SnapperHero,” a scripted series made just for consumers who are increasingly turning to mobile-based media to gain access to information and entertainment."
Taylor Loren: "Snapchat Stories have quickly propelled the instant messaging network to one of the biggest social media networks for business. Learn how to use Snapchat Stories for your brand from examples of Snapchat celebrities"
[An interesting article for anyone interested in storytelling with Snapchat.]
Liraz Margalit: "[Tinder's] runaway success cannot be attributed solely to singles looking for quick hook-ups. The counter-intuitive truth is that Tinder actually provides users with all the information they need to make an informed first impression about a potential long-term mate. And it does so by matching our human evolutionary mechanism."
Mathew Ingram: "Snapchat is a brand new and red-hot mobile app aimed at millennials, but it has a surprisingly old-fashioned media model — and that could help it take over as television becomes less appealing to advertisers" ...
Josh Dickey: "Though the first of three Avatar sequels won't unspool until 2017, here's good reason to believe that they are right around the corner: All of the film's social-media feeds, some of which have sat idle since 2011, are being re-launched this week."
Mathew Ingram: "A description from 19-year-old Andrew Watts provides a fascinating glimpse into how some teenaged users approach different social-media platforms such as Facebook, Twitter, Instagram and Snapchat."
Michelle Dean: "Based on a real-life murder, Serial has captivated listeners around the world. But when the show’s fans started doing their own investigations on Reddit, it took the phenomenon into uncharted waters"
Josh Rottenberg & Amy Kaufman: "Since the advent of social networking services such as Facebook, Twitter and Instagram — few of which existed when today's young movie audience was born — the duality of social media has bedeviled academics, artists and everyday people alike, as long-held social norms established in an analog world have rapidly given way to a new age of selfies, likes and status updates."
Jonathan Salem Baskin: "Definitions and labels get confused when we describe technologies that enable social experience, and it’s particularly evident in the way we’re talking about Microsoft’s $2.5 billion purchase of Minecraft."
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