Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Why Hollywood Is Hooking Up With Tinder, Grindr for Movie, TV and Music Projects

Why Hollywood Is Hooking Up With Tinder, Grindr for Movie, TV and Music Projects | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Itay Hod:  'As fewer millennials watch TV, industry execs are “swiping right” on dating apps for everything from Melissa McCarthy’s “Spy” to Mariah Carey’s “Infinity”'


DRC: Contains a cautionary tale for transmedia practitioners by way of “The Mindy Project”.

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Snapchat: A New Mobile Challenge for Storytelling

Snapchat: A New Mobile Challenge for Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"Talya Minsberg, a social media editor, describes one of The Times’s latest social experiments: using Snapchat to tell stories."

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How Snapchat Made QR Codes Cool Again

How Snapchat Made QR Codes Cool Again | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Josh Constine:  "QR codes have been a laughing-stock for years now. The gangly square bar codes were slapped on posters and magazine pages, and heralded as an easy way to open URLs or bonus content."

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Oyrigin The Movie's curator insight, May 6, 2015 1:12 PM

Finally! I'm integrating QR's across educational platforms in Sesame Snap and Minecraft.

bladetriple786's curator insight, May 8, 2015 11:10 AM

I thought Snapchat was private? lol #sarcasticeyeroll #facepalm

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10 Commandments for Promoting Your Film Campaign on Social Media

10 Commandments for Promoting Your Film Campaign on Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


John T. Trigonis:  "You shall not spam. And more wise rules to live by when promoting your film's campaign on social media."

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Jessica Klein: 6 Snapchat creators you should know about

Jessica Klein: 6 Snapchat creators you should know about | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"Snapchat has expanded far beyond its social beginnings, VideoInk's reporter [Jessica Klein] explains" ...

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Reddit isn't the future of creativity, but it is a vital part of it

Reddit isn't the future of creativity, but it is a vital part of it | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


James Erwin:  "The site has emerged as an important creative platform, but getting—and keeping—an audience there is a tricky thing."

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AT&T Will Use Snapchat to Launch Scripted Superhero Series

AT&T Will Use Snapchat to Launch Scripted Superhero Series | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Brian Steinberg:  "AT&T is moving from “@SummerBreak” to Snapchat. If that sentence makes little sense to you, you must not be from the generation AT&T will seek when it launches “SnapperHero,” a scripted series made just for consumers who are increasingly turning to mobile-based media to gain access to information and entertainment."

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Here’s How Chat Apps Are Becoming As Important As Social Media For Brands

Here’s How Chat Apps Are Becoming As Important As Social Media For Brands | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jon Russell:  "Social media marketing will soon include chat apps, as this example from Sir Paul McCartney and the use of Line show."

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David Collet's curator insight, January 3, 2015 9:39 PM

Today's environment reminds me a lot of when I was first in the business. You have to adapt, you have to research, you have to be open to challenges. If you are, your career will flourish. But if you fear - watch to world go by.

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Lessons from Snapchat Celebrities: How To Leverage Snapchat Stories for Your Brand

Lessons from Snapchat Celebrities: How To Leverage Snapchat Stories for Your Brand | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Taylor Loren:  "Snapchat Stories have quickly propelled the instant messaging network to one of the biggest social media networks for business. Learn how to use Snapchat Stories for your brand from examples of Snapchat celebrities"


[An interesting article for anyone interested in storytelling with Snapchat.]

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Ryan Somlai's curator insight, December 10, 2014 7:34 AM

Shows that a lot of businesses are using Snapchat to reach younger audiences. Some companies are even spending up to $30,000 for campaigns with Snapchat celebrities. Barriers to entry are very low for snapchat if you don't plan on hiring a celebrity, because all you need is a phone and an employee that understands the Snapchat demographic. 

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How To Make $500,000 A Year On Twitter

How To Make $500,000 A Year On Twitter | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Nicole Laporte:  "UberFacts founder Kris Sanchez has turned his addictive Twitter feed into a wildly lucrative business. But not everyone's buying it."

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David Collet's curator insight, October 21, 2014 1:13 AM

This is interesting because of the soooo many scams that promise you that you can earn money sitting at home. In parenthesis (hidden) it is implied that you dont have to work hard to do it.

 

This is one that is not a scam but it also highlights that it was all hard work.

 

It is a millennial project that earns money because millennials+ are watching.

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Tinder And Evolutionary Psychology

Tinder And Evolutionary Psychology | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Liraz Margalit:  "[Tinder's] runaway success cannot be attributed solely to singles looking for quick hook-ups. The counter-intuitive truth is that Tinder actually provides users with all the information they need to make an informed first impression about a potential long-term mate.  And it does so by matching our human evolutionary mechanism."

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Modern Authors Delve Into Digital and Visual Storytelling

Modern Authors Delve Into Digital and Visual Storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Stephanie Walden:  "A look at how authors are using social media and visuals to connect with fans, build online communities and rethink the creative process."

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Jeni Mawter's curator insight, September 8, 2014 12:25 AM

Today's children's and young adult writers must embrace these changes in order to survive!

Josi Sierra's curator insight, September 9, 2014 3:25 AM

Storytelling digital y visual ;-)

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Dealing With Digital Cruelty

Dealing With Digital Cruelty | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Stephanie Rosenbloom:  "The web encourages bad behavior, and it’s part of our nature to focus on the negative. But there are smart ways to respond."

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Paulo Duarte's curator insight, August 30, 2014 5:08 AM

Digital

David Collet's curator insight, August 30, 2014 7:39 PM

I have too many opinions on this subject but I don't wish ti bore anyone. Nor do I wish to detract from the article. It is a New York Times opinion piece and you may have to register to read the entire article but I think you will find it worthwhile.

 

If you have children just starting on-line (for me grandchildren) there is usefull advice about dealing with cyber bullying. 

 

But the piece is primarily targetted at an adult audience. Discussion on-line is a usefull way to expand your horizons but it comes with dangers that you don't experience in face to face exchanges.

 

I sm pretty thick skinned an sufficiently arrogant that I mostly ignore negative comments. But this piece offered some advice that will cause me to mend my ways a bit.

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TV Trends Web Review: Are Snapchat, BuzzFeed & Reddit TV’s new frontier?

TV Trends Web Review: Are Snapchat, BuzzFeed & Reddit TV’s new frontier? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Pierre Ziemniak:  "The boundaries of content keep being pushed. Stay updated with this review of the latest TV trends!"

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MarkDilley's curator insight, May 27, 2015 6:29 PM

I have thought this for years.  There is an obnoxious & mean spirited show on mainstream tv that starts to scratch this surface, and one on MTV I think. 

 

Having a more direct internet to mass market is a very interesting idea - one that I think has high hopes...

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Fanfic Star Anna Todd on How the Internet Made Her Famous

Fanfic Star Anna Todd on How the Internet Made Her Famous | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Davey Alba:  "Todd and the online writing community Wattpad are proof that the Internet is sweeping away old notions of what it means to be famous."

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Transmedia or Social Media? Storyworld Expansion Across Social Networks

Transmedia or Social Media? Storyworld Expansion Across Social Networks | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Lee Robinson:  "So, what does Storyworld Expansion Across Social Networks mean?"

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Bright Creations's curator insight, May 5, 2015 5:31 AM

So, what does Storyworld Expansion Across Social Networks mean?

myENDVER's curator insight, May 6, 2015 7:05 AM

Interesting... and testing this function.

SageRave of Get Custom Content's curator insight, May 8, 2015 1:32 PM

Craft a good story, educate potential customers, and delight existing buyers.

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Interview with Kim Moses: How to engage on all platforms with one show

Interview with Kim Moses: How to engage on all platforms with one show | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


James Martin:  "Can a cross-media storytelling platform help a TV show? Sander/Moses Productions' co-founder Kim Moses says yes!"

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The $19-billion question: Is Snapchat the new television?

The $19-billion question: Is Snapchat the new television? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Mathew Ingram:  "Snapchat is a brand new and red-hot mobile app aimed at millennials, but it has a surprisingly old-fashioned media model — and that could help it take over as television becomes less appealing to advertisers" ...

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The 'Avatar' sequels are getting real with total social media relaunch

The 'Avatar' sequels are getting real with total social media relaunch | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Josh Dickey:  "Though the first of three Avatar sequels won't unspool until 2017, here's good reason to believe that they are right around the corner: All of the film's social-media feeds, some of which have sat idle since 2011, are being re-launched this week."

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Here’s how a real teenager uses, and doesn’t use, social media

Here’s how a real teenager uses, and doesn’t use, social media | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Mathew Ingram:  "A description from 19-year-old Andrew Watts provides a fascinating glimpse into how some teenaged users approach different social-media platforms such as Facebook, Twitter, Instagram and Snapchat."

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For Success In Social Media, Conversation Is Not Enough--You Need Narrative

For Success In Social Media, Conversation Is Not Enough--You Need Narrative | Transmedia: Storytelling for the Digital Age | Scoop.it

Via siobhan-o-flynn
The Digital Rocking Chair's insight:


"Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations."

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Charlotte Catteeuw's curator insight, December 29, 2014 7:15 AM

Ask yourself: how can your brand connect with your target group's identity?

imaginetsa's curator insight, December 30, 2014 5:35 AM

For Success In Social Media, Conversation Is Not Enough--You Need Narrative

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Serial: listeners of podcast phenomenon turn detectives – with troubling results

Serial: listeners of podcast phenomenon turn detectives – with troubling results | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Michelle Dean:  "Based on a real-life murder, Serial has captivated listeners around the world. But when the show’s fans started doing their own investigations on Reddit, it took the phenomenon into uncharted waters"

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Hollywood explores the virtues and evils of social media

Hollywood explores the virtues and evils of social media | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Josh Rottenberg & Amy Kaufman:  "Since the advent of social networking services such as Facebook, Twitter and Instagram — few of which existed when today's young movie audience was born — the duality of social media has bedeviled academics, artists and everyday people alike, as long-held social norms established in an analog world have rapidly given way to a new age of selfies, likes and status updates."

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Microsoft Minecraft Purchase Is About Social Media, Not Gaming

Microsoft Minecraft Purchase Is About Social Media, Not Gaming | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jonathan Salem Baskin:  "Definitions and labels get confused when we describe technologies that enable social experience, and it’s particularly evident in the way we’re talking about Microsoft’s $2.5 billion purchase of Minecraft."

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Vāc Communications's curator insight, September 25, 2014 11:07 PM

A friends kid called the end to Minecraft as he knows and loves it. Even a 9 year old notes that this was a social media grab, not a gaming or graphics anything.

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Vin Diesel cast in ‘Guardians of the Galaxy’ due to social media?

Vin Diesel cast in ‘Guardians of the Galaxy’ due to social media? | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Joshua Nealey:  "Guardians of the Galaxy has been a success for Marvel and Vin Diesel’s character Groot is a hit. Was he cast because of his massive social media presence?"

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Henrik Safegaard - Cloneartist's curator insight, September 1, 2014 1:30 AM

If you’re a fan of the Fast and Furious actor, you’re well aware that he has a whopping 83.6 million Facebook fans. If that doesn’t impress you, it should. He has more likes than any other actor on the planet and is very in touch with his fans – something studios would be very interested in using to their advantage to increase a movie’s exposure.

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