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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Beyond the buzzword: Transmedia for social change

Beyond the buzzword: Transmedia for social change | Transmedia: Storytelling for the Digital Age | Scoop.it

Esther Goh: "In a fragmented media environment, transmedia is all about leveraging the best features of each platform to enhance the experience. While brands have found many ways to capitalise on the opportunity, increasingly those in the area of social change are joining in. Lina Srivastava, a former lawyer turned activist and consultant on social issues, is leading the charge in this area"...


Pictured: Lina Srivastava

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Best-Selling Book Turns Into Mobile Game for Women in Developing Countries

Best-Selling Book Turns Into Mobile Game for Women in Developing Countries | Transmedia: Storytelling for the Digital Age | Scoop.it

Zoe Fox: "Half The Sky, the best-selling book written by Pulitzer Prize winning couple Nick Kristof and Sheryl WuDunn, is turning into a revolutionary gaming concept, targeting women in the developing world"...

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ENVISION 2012: EIGHT TIPS FOR SOCIAL ISSUE FILMMAKERS

ENVISION 2012: EIGHT TIPS FOR SOCIAL ISSUE FILMMAKERS | Transmedia: Storytelling for the Digital Age | Scoop.it

Dan Schoenbrun: "And, while the discussions this year did focus on the issue of sustainability, there was still plenty of universal wisdom dispensed that social issue filmmakers – no matter their chosen subject matter – should bear in mind"...

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From Angry Birds to Draw Something: how gamification can work for you

From Angry Birds to Draw Something: how gamification can work for you | Transmedia: Storytelling for the Digital Age | Scoop.it
Gaming mechanics tap into our human desires for reward, status, achievement, self-expression, competition and altruism. On a practical level, the keys to success are...



DRC:  Although this article is aimed at not-for-profits, its "Eight tips for successful gamification" can be generally applied.

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Tina Stock's comment, April 16, 2012 7:22 PM
Thanks for adding the personal comments to the articles!
The Digital Rocking Chair's comment, April 16, 2012 7:33 PM
Thanks Tina, I'm glad you find them useful :)
The Digital Rocking Chair's comment, April 16, 2012 7:35 PM
Hi Tina, thanks for the Rescoop and your feedback. It's much appreciated :)
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The 3 Rs: Co-Designing Narrative and Social Action

An assessment tool for narrative, social action, participatory design, and critical ethnography.


DRC:  You can read more on "What Makes a Successful Transmedia Story?" over at Lina Srivastava's blog.

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Kony 2012: Cause Marketing Lessons

Kony 2012: Cause Marketing Lessons | Transmedia: Storytelling for the Digital Age | Scoop.it
When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.”


DRC:  A very even-handed look at the Kony 2012 phenomenon.

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Games for Change @ GDC12 wrap up

Games for Change @ GDC12 wrap up | Transmedia: Storytelling for the Digital Age | Scoop.it
The Games for Change @ GDC summit discussed topics such as love as a game mechanic, successful postmortems, and major takeaways on effective game design for impact and learning.


For those unable to attend, Games For Change provides this handy wrap up.


And, you might also like to read What is Game? over at Boing Boing:  "Back from the Games Developers' Conference in San Francisco, Raph Koster weighs in on the perennial debate about what makes a game, starting with his own classic formulation" ...

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Buffy's choice: Joss Whedon gets political

Buffy's choice: Joss Whedon gets political | Transmedia: Storytelling for the Digital Age | Scoop.it
With Planned Parenthood controversy 'a hot button issue', Vampire Slayer torn over pregnancy...
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"A Closed World": Approaching Gender in Games and Real-life

"A Closed World": Approaching Gender in Games and Real-life | Transmedia: Storytelling for the Digital Age | Scoop.it
Games for Change speaks to Todd Harper, a postdoctoral researcher at the Singapore-MIT Game Lab about A Closed World, a game that discussed LGBTQ issues.
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The historical context of DC’s ‘We Can Be Heroes’ Initiative

The historical context of DC’s ‘We Can Be Heroes’ Initiative | Transmedia: Storytelling for the Digital Age | Scoop.it
While the initiative was unveiled just this morning, this is not the first time comics publishers have used superheroes to help benefit charities seeking to end hunger and famine in Africa...
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Angry Brides: A Mind-Boggling Video Game About Domestic Violence

Angry Brides: A Mind-Boggling Video Game About Domestic Violence | Transmedia: Storytelling for the Digital Age | Scoop.it
Here's a peculiar internet phenomenon that leaves me unable to discern ironic offensiveness from earnest idiocy from cultural paradox: Angry Brides, a Facebook game in which you play an angry Indian wife who bludgeons her husband with frying pans...

 

[Another look at "Angry Brides" but this article asks: Does the end justify the means?  It's very interesting to compare this article with the one over at Huffington Post ... @scoopit http://bit.ly/AohLxp]

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“Passing the Ball” of online safety, part two | Games for Change

“Passing the Ball” of online safety, part two | Games for Change | Transmedia: Storytelling for the Digital Age | Scoop.it
The second part of the Games for Change interview with the creators of Passing the Ball, with UBM's Simon Carless.

 

[Part one can be found @scoopit http://bit.ly/tOI9of]

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Ashok Rathod's comment, December 29, 2012 12:58 PM
Play Online Games FREEEEE... http://www.gaminghunks.com/
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"Black Man, Why Are You So Violent?" & Other Questions from New Transmedia Project Premiering This Weekend (NY)

"Black Man, Why Are You So Violent?" & Other Questions from New Transmedia Project Premiering This Weekend (NY) | Transmedia: Storytelling for the Digital Age | Scoop.it
This weekend, New Yorkers will be the first to experience Question Bridge: Black Males, a new transmedia art project that seeks to redefine black male identity.
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Wired Catches Up With Caine’s Arcade

Wired Catches Up With Caine’s Arcade | Transmedia: Storytelling for the Digital Age | Scoop.it

Jim MacQuarrie: "In April of this year, Caine’s Arcade became a viral phenomenon; Nirvan Mullick’s short film has so far gathered almost 3 million views on YouTube and more than that on Vimeo. It seemed that everyone was fascinated by the story of the inventive 9-year-old and his cardboard arcade" ...

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Critical Thought TV: Interviews on Transmedia Activism

Critical Thought TV: Interviews on Transmedia Activism | Transmedia: Storytelling for the Digital Age | Scoop.it

Lina Srivastava: "I was honored to be invited to speak with Stuart Dambrot of Critical Thought TV around the possibilities of narrative design for social impact."

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Why Did Kony 2012 Fizzle? The Burn-Out of a Social Media Meteor

Why Did Kony 2012 Fizzle? The Burn-Out of a Social Media Meteor | Transmedia: Storytelling for the Digital Age | Scoop.it

Sharon Waxman: "Kony 2012, the movement that streaked across global media like a righteous comet in early March, was meant to shake the world with a night of action on April 20, last Friday."

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Skoll Lesson Five: Transmedia Storytelling Is a Key Skill for People Who Want to Change the World

Skoll Lesson Five: Transmedia Storytelling Is a Key Skill for People Who Want to Change the World | Transmedia: Storytelling for the Digital Age | Scoop.it

Pat Mitchell: "There are epic, inspiring experiences of always bold, sometimes outrageous, entrepreneurs in remote and difficult places throughout the world, and these are stories optimally shared across many platforms."

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How MTV is using youth and digital media to create change

How MTV is using youth and digital media to create change | Transmedia: Storytelling for the Digital Age | Scoop.it
Why did MTV, the pop culture television icon and Angry Birds, the predominant, casual gaming juggernaut, partner up? But more specifically, why did they partner up to combat a major social issue like cyberbullying?


DRC:  Turns out MTV take their commitment to their audience very seriously ...

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Transmedia Activism: Slides for MIT Media Lab presentation

Lina Srivastava:  "Slides presenting my framework for transmedia activism, and case study for Lakou Mizik, transmedia platform for and about Haitian musicians"...


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Gaming is driving social change but we need more players

Gaming is driving social change but we need more players | Transmedia: Storytelling for the Digital Age | Scoop.it
Games have a unique potential to engage customers and staff in sustainability issues – it's time companies start 'playing' seriously.

 

[This article looks at the wider application for games and gamification, then asks the question ... why aren't these success stories encouraging more companies to use games in the pursuit of sustainability?]

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Can Digital Innovation Stop Modern Slavery? MTV Hopes So

Can Digital Innovation Stop Modern Slavery? MTV Hopes So | Transmedia: Storytelling for the Digital Age | Scoop.it
What's the best way to stop slavery?If you're MTV the answer is with $10,000 and a country of digitally-minded students looking to make a difference...
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DC Entertainment Launches 'We Can Be Heroes' Humanitarian Fundraising Campaign

DC Entertainment Launches 'We Can Be Heroes' Humanitarian Fundraising Campaign | Transmedia: Storytelling for the Digital Age | Scoop.it
DC Entertainment has announced a new corporate, "We Can Be Heroes" giving campaign fronted by silhouettes of its Justice League characters designed to benefit Save the Children, International Rescue Committee and Mercy Corps' humanitarian efforts in Africa...
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Innovent’s Transmedia Production Premiers at Sundance Film Festivals New Frontier

Innovent’s Transmedia Production Premiers at Sundance Film Festivals New Frontier | Transmedia: Storytelling for the Digital Age | Scoop.it

Black Males is an innovative transmedia art project that facilitates a dialogue between a critical mass of Black men from diverse and contending backgrounds; and creates a platform for them to represent and redefine Black male identity in America.

 

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'Angry Brides' Game Targets Illegal Dowry Demands

'Angry Brides' Game Targets Illegal Dowry Demands | Transmedia: Storytelling for the Digital Age | Scoop.it
Anger at the practice of demanding dowries, which can lead to violence against brides, has prompted a takeoff of "Angry Birds" called "Angry Brides" that aims to highlight the illegal practice still prevalent in many South Asian countries...
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Could Cancer Cure Barbie? Mattel vs. Beautiful and Bald Barbie

Could Cancer Cure Barbie?  Mattel vs. Beautiful and Bald Barbie | Transmedia: Storytelling for the Digital Age | Scoop.it
Barbie is just shy of 53 years old. She’s survived the Vietnam War, the fall of the Berlin Wall and German reunification, both wars with Iraq and has managed to outlast 10 U.S. Presidents. But she might have just met her match with two cancer survivors.
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