In Vodafone NZ's implementation - claimed to be "the first large scale augmented reality implementation of its kind in New Zealand" - staff in its retail stores have been issued with T-shirts bearing music-related graphics that are recognised by Android and iPhone apps that have been made available for download. When the app is installed in a phone and its camera pointed at the person wearing the T-shirt, the T-shirt's image appears on the screen of the phone, animated and with accompanying music. Vodafone developed the app in conjunction with Smudge Apps in Christchurch.
Get your sneak preview of the upcoming film “Two Little Boys” here! 16 ‘webisodes’ being released from September 5th follow the experiences of four of the SIT student interns on set. [An interesting use of webisodes]
The Green Ops site will be supported by an above-the-line media campaign with all the elements of a blockbuster launch, including cinema trailers, movie posters with QR codes, outdoor and radio, online advertising and TV spots.
New Zealand transmedia company, Big VOICE, is creating a new wave of documentary, advertising and authentic storytelling skills to create potent content and experiences that provide a VOICE for businesses, individuals, groups and organisations to...
The Adventures of The Electric Company on Prankster Planet is a really good example of both transmedia and serious games for kids. It expands the story experience for its audience, as well as providing a fun learning environment.
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